What is Property Technology or PropTech?

There has been an uptick in the discussion about tech’s impact on the property market in recent years. As a result, the word ‘PropTech’ has entered the lexicon. The term ‘Property Technology,’ or ‘PropTech’ for short, describes the wide range of applications for information and communication technologies in the real estate industry.

Similar to how marketing (MarTech) and banking (FinTech) have been revolutionized by new technologies, the real estate industry is being reshaped by PropTech. The use of these innovative tools has the potential to streamline the whole real estate transaction, from the initial search to the final closing. In addition, they provide fresh possibilities for property investors.

This blog post will explore PropTech, how it works, and why it matters.

Proptech: What Is It Exactly?

The term ‘PropTech,’ short for ‘property technology,’ describes the use of real estate tech. It may refer to various uses, from PropTech companies shaking up traditional buying and selling real estate methods to more general internet tools and platforms aiding search and discovery.

While the environment of the PropTech industry is ever-changing, the following are some active research areas:

  • Property-related online markets and portals for renting, purchasing, and leasing.
  • Blockchain-based transactional platforms
  • Utilizing artificial intelligence to power property management chatbots and digital assistants
  • Virtual and augmented reality showings and excursions
  • Building automation and energy efficiency enhancement using the Internet of Things

PropTech Technologies

PropTech encompasses a wide range of technologies. However, they may be broken down into the following five areas-

  • AI & ML
  • Two of the most talked-about developments in the PropTech sector are artificial intelligence (AI) and machine learning (ML). The question is, what do they imply?

    Artificial intelligence, or AI, refers to the capacity of robots to carry out activities often associated with human intellect, such as identifying patterns and interpreting spoken language. Machine learning (ML) is the branch of artificial intelligence that enables computers to learn from data and incrementally improve their capabilities.

    The PropTech business uses AI and ML in various ways to change how we purchase, sell, and manage real estate.

    Some Instances are listed below.

    1. Intelligent chatbots: The chatbots powered by AI and ML can be used to help answer customer questions, provide recommendations, and even close deals.

    2. Smart pricing: Using data from past transactions, AI and ML can help predict future property values, giving buyers and sellers a better idea of what to expect.

    3. Predictive maintenance: By analyzing data from sensors placed on equipment and buildings, AI and ML can help predict when maintenance will be needed, preventing costly downtime or repairs.

    4. Improved search:AI-powered search engines can help you find the perfect property faster by understanding your preferences and matching them with available listings.

  • Big Data
  • With the world becoming digitized, the amount of data created daily is growing exponentially. The term ‘big data’ describes this flood of information in many contexts.

    The phrase ‘big data’ is often used to describe datasets that are too massive and complicated to be processed using conventional methods.

    There are several difficulties associated with big data, such as scalability, accessibility, and organization. Businesses and other organizations that can use these possibilities will benefit greatly.

    Regarding big data, some PropTech companies are at the forefront of innovation. One of the fascinating sectors of the modern economy is prop-tech because of the mix of big data and cutting-edge technology.

  • Blockchain
  • Blockchain is a distributed database that allows for secure, transparent, and tamper-proof record keeping. Real estate PropTech companies are using blockchain to streamline the real estate transaction process and create a more efficient and safe way to buy, sell, and manage the property.

    Blockchain provides a shared, immutable ledger for all transactions within a network. It enables each party involved in a transaction to have visibility into the entire history of that transaction, ensuring transparency and trust. Blockchain also allows smart contracts to automate specific actions based on predetermined conditions.

  • AR & VR
  • Augmented reality (AR) and virtual reality (VR) are two of the most talked-about technologies in the PropTech world. AR is a technology that overlays digital information in the real world, while VR creates an immersive experience.

    The following augmented reality and virtual reality (AR and VR) PropTech solution is one example of how AR and VR are being employed in the real estate industry:

    • Estate agents use AR apps to superimpose images of properties onto a buyer’s current surroundings, giving them an idea of what it would be like to live there.
    • Developers are creating VR experiences that take potential buyers on a tour of their developments, including show apartments and communal areas.
    • Homebuilders use VR headsets to give buyers a walkthrough of their new home before it has been built.
    • The potential applications of this integrated PropTech, like AR and VR, in the property industry are vast, and it’s only a matter of time before these technologies become commonplace.

  • IoT
  • The Internet of Things (IoT) is a network of gadgets, cars, buildings, and other things containing electronics, software, sensors, and network connection that gather and share data.

    IoT can make buildings more intelligent and connected, transforming the property business.

    For instance,

    • IoT sensors can monitor a building’s functioning in real-time, detect concerns early, and forecast maintenance requirements.
    • It can boost energy efficiency, occupant comfort, and safety.
    • In addition, IoT data may reveal how people utilize space and how to maximize it.

    PropTech companies are using IoT to create intelligent buildings and homes that can be controlled and monitored remotely. By collecting data on how people use energy, water, and other resources, PropTech companies can help make our buildings more sustainable and efficient.

PropTech’s Advantages

There are many advantages to using Property Technology in your search for a new home or investment property:

  • Centralized Storage

    In a tech-driven industry, data management and storage are crucial. Each property owner stored their documents and data in the past. This resulted in redundant data and wasted space. It requires centralized storage.

    A centralized storage system stores your data in one place. It’s simple to access, manage, and monitor data changes.

    A centralized storage system has various advantages:

    • First, it organizes your info.
    • Second, you can quickly monitor changes and updates.
    • Third, it backs up in crises.
    • Fourth, it could save money by eliminating the need for several storage devices.

  • Better Construction, Marketing & Sales

    Real estate technology is making managing projects, interacting with customers and partners more straightforward, and remaining on time in the construction business.

    Construction, real estate marketing agency, and real estate sales benefit from PropTech. Schedules, material ordering, and subcontractor collaboration can be managed using PropTech in construction.

    Virtual reality tours, 3D drawings, and interactive floor plans can be created using PropTech in marketing. Salespeople can utilize PropTech to develop leads, monitor prospects, and finalize agreements.

  • Improved Productivity & Communication

    Using PropTech, all parties to a real estate transaction may complete their tasks more quickly and communicate more effectively. PropTech can make it easier for a business to keep track of its properties and assets. Companies can better understand where their assets are and how they are being used with PropTech. It has the potential to enhance corporate operations and resource management.

    By providing a centralized hub for information sharing, PropTech may aid in expediting the process and reducing the need for in-person meetings. It has the potential to reduce expenses and shorten completion times.

    Furthermore, PropTech may aid in conflict resolution by facilitating better communication between all parties.

  • Analytics for Informed Decisions

    Property managers with access to data and analytics can better make informed judgments. The use of modern technology has allowed property managers to gather and analyze data faster and more accurately, allowing them to make more educated choices for their properties.

    Some benefits of employing PropTech for analytics include the following:

    1. Increased accuracy -  The use of modern data collection technology ensures that building managers have access to reliable statistics. This is crucial when deciding how to proceed with maintenance or remodeling.

    2. Faster decision-making Data and analytics facilitate rapid decision-making for property managers. It’s helpful in cases when there’s a pressing deadline.

    3. Better insights – Property managers may learn things about their buildings that they wouldn’t know otherwise using data and analytics. As a result, they will be able to see patterns and trends that will aid them in making future choices about their assets.


New and creative property technology, often known as PropTech, is gradually replacing the traditional, labor-intensive methods that preceded it. PropTech is leading a change in the real estate industry.

How real estate is traded, rented, and leased are all being revolutionized by PropTech. Both the buying and selling processes are simplified and streamlined as a result. By putting cutting-edge tools into the hands of real estate professionals, PropTech is revolutionizing the sector.


Top 5 PropTech Trends to Watch Out For 2024

PropTech stands for Property Technology, which refers to digital solutions used in real estate marketing, sales, and property management and development. The field offers plenty of opportunities but is also quite competitive, so you must keep your finger on the pulse of what’s going on if you want to succeed in the industry.

The real estate industry is already embracing new technologies like drones and virtual reality in the Proptech market. To attract buyers, developers are incorporating residential technology into their buildings, allowing residents access to things like smartphone payments, connected appliances, intelligent security systems, and even automated parking. These high-tech buildings will help keep residents happy and improve real estate sales and attract buyers who want the newest tech at their fingertips.

Virtual tours and digital marketing are changing how people search for properties, while construction has been entirely revolutionized by 3D printing. The future of PropTech solutions looks bright, with AI and Blockchain technologies expected to come into play over the next few years. These emerging trends will significantly impact how we buy and sell property, so brokers must understand their potential impact on the industry of the integrated PropTech ecosystem. In this article, we will present our top 5 PropTech trends to watch out for in 2024.

  • Software-As-A-Service (SaaS) for Searching, Renting, Buying, & Selling Properties


    The rise of software-as-a-service (SaaS) technology has given this industry some new hope. With SaaS, consumers can search for properties from their computer or smartphone, filter based on their criteria, and connect with agents for assistance without ever leaving their homes. Consumers can also get notifications when properties that match their criteria come onto the market and make offers instantly. In addition to finding homes faster, these tools can help consumers save time and money as they shop around.

    Many companies have jumped on board the digital wave to stay competitive. These innovative technologies allow agents to track online activity, reach out to potential customers through social media, and generate reports at the end of each day.

  • IoT and Smart Buildings for Convenience


    IoT and Smart Buildings are two of the biggest technology trends affecting your life. Both have enormous implications for businesses, as well as consumers. The idea of devices being connected and able to exchange data is known as the Internet of Things (IoT).

    It means that devices such as thermostats, light bulbs, washing machines, home security systems, and even cars can be monitored remotely or have their settings changed from afar. As more people become comfortable with this idea, they may use it for convenience. Imagine never having to worry about whether you’ve left the lights on because your building has an intelligent system that turns them off automatically when no one’s there!

  • Virtual & Augmented Reality for Construction & Site Visits

    Virtual & Augmented Reality

    Virtual and Augmented Reality (VR & AR) are set to be game changers for the construction industry, especially when it comes to site visits. With Virtual reality in real estate, you can provide your client with a realistic view of the project without having them leave their seat. This is particularly helpful for projects with multiple stakeholders or located over long distances. VR allows you to share designs more quickly and accurately than ever before.

    One thing we’re looking forward to seeing happen is Augmented Reality (AR). AR uses live footage from cameras onsite and uses computer-generated images to insert additional data into the environment, such as 3D models, measurements, spatial relationships, etc. The possibilities for this technology seem endless – think about how much time could be saved by integrating AR into an early-stage design process!

  • AI and Predictive Intelligence Platforms for Analytics and Reporting

    AI and Predictive Intelligence

    We are producing and consuming more information than ever as a global society. Predictive intelligence platforms for analytics and reporting will be critical tools for decision-makers who need insights from structured and unstructured data. These platforms will provide fast and accurate reporting, with predictive analytics to anticipate future trends.

    As the number of investors in real estate grows,AI in real estate and these advanced analytical systems will become increasingly important. Developers and marketers can also use this technology to manage operations across all business areas. They will receive recommendations on optimizing their strategy, reducing risks, and improving performance.

  • Blockchain Tech for Transparency & Clean Transactions


    Blockchain is a type of distributed ledger that can be used to record transactions and track assets. With blockchain, every transaction is recorded across an entire network of computers (called nodes) and then time-stamped. It ensures that the data on the chain remains unaltered and cannot be changed.

    It proves to be a great tool in the real estate world, where there is so much distrust amongst parties dealing with such large sums of money. The transparent nature of this technology gives peace of mind to both buyers and sellers, as they can see when the asset was last updated, how many times it has been updated, what changes were made (if any), and by whom.


As the world becomes more technologically driven, we will see real estate change rapidly. Too stay ahead of this curve, real estate professionals and other stakeholders in the industry need to stay informed on what trends are shaping the future of our sector.

These Proptech trends in 2024 will shape people’s search for housing, live in their homes, work within office buildings, and invest their money throughout the next decade. With emerging trends such as AI, Virtual reality, Augmented reality, SaaS, Blockchain, IoT, etc., there is no doubt that the future of real estate is becoming clearer by the day.

It is essential to keep up with these trends so you can be prepared when they become mainstream over the coming years.

Real Estate Sales

The Evolution of Sales & Marketing in Real Estate

Real estate marketing has evolved significantly over the past two decades. The internet and the emergence of digital technology have played a huge role in this. The availability of online platforms has completely changed the way real estate developers, real estate buyers, and intermediaries (agents/brokers) interact with each other. This has led real estate companies to modify their sales & marketing efforts in ways that they can engage their audience online.

Traditionally customers would reach out to a real estate developer’s office or to brokers or agents to enquire about properties, after which they would visit the property and then make the buying decisions. Now a site visit can be scheduled within the click of a button, one can view floorplans on websites from the comfort of their homes. Isn’t that amazing?

Before we dive further into this, let’s look at how the real estate sector evolved.

Phases of Real Estate Sales & Marketing

Phases of Real Estate Sales & Marketing

Over the years, real estate marketing has gone through three distinctive phases. Here is an overview of it:

  1. Use of Signages: Although signages are used till date, they were the primary mediums of real estate marketing back in the day.

  2. Use of Print Media and Direct Marketing:Print media continues to be an important medium of marketing in the real estate sector. However, now with the emergence of digital media and digital marketing, the sector’s reliance on print media for marketing has reduced. Direct marketing through flyers and brochures was a big hit back then and it continues to be in use to date. The only difference is that now flyers, brochures, and other marketing collaterals can be made digitally. Thus, saving up on printing costs.

  3. Integration of Digital in Real Estate Sales & Marketing:With the emergence of digital and its integration in real estate sales & marketing, real estate developers have an online presence. Websites and social media platforms serve as an effective medium of reaching a larger audience than, which can be reached through traditional mediums of marketing like newspapers, flyers, brochures etc.

The Role of Covid-19 in the Shift Towards Digital

The Role of Covid-19 in the Shift Towards Digital

The pandemic disrupted almost every industry. However, its impact on the real estate sector encouraged real estate developers to adopt digital technologies to conduct their businesses. Who would have thought of investing in conducting virtual site visits, if it was not for the pandemic? Slowly, real estate companies and their intermediaries are getting accustomed to the new normal of digitizing sales marketing initiatives.

Home buying behavior has changed post pandemic, and it has become vital for real estate developers to keep pace with the changing times. By going digital, developers/brokers can reach their target audience within the click of a button.

Adoption of Digital Technology

Adoption of Digital Technology

In today’s digital age, by utilizing powerful tools like real estate CRM, Facebook and Google, real estate developers or brokers can find the right prospects, target, and nurture them. Although there is a buzz around adoption of digital technology in the real estate sector; it does not come without challenges. Adopting a new technology companywide requires a well thought out process to:

  • Address people challenges.
  • Make provisions for investment in digital technology and for its integration with the existing IT infrastructure of the company
  • Take appropriate measures to manage and protect the data that’s collected though digital marketing initiatives

How Can You Go About Digitizing Your Real Estate Business?

How Can You Go About Digitizing Your Real Estate Business?

Here is how, by:

  • Designing a digital sales & marketing strategy
  • Investing in digital platforms
  • Training employees to use the digital platforms
  • Making provision to measure digital campaigns and their effectiveness

By now we have understood that digitization is crucial to the growth of the real estate sector. Since the core strength of a real estate company is building state-of-the-art infrastructure, it is important that they join hands with a firm that specializes in real estate sales & marketing.

By outsourcing sales & marketing, the real estate company gains access to a pool of experts who specialize in real estate sales & marketing.

Are You Looking for An Expert in Real Estate Sales & Marketing?

Are You Looking for An Expert in Real Estate Sales & Marketing?

You are on the right track. Instead of devoting any unnecessary time, outsource your sales & marketing to BeyondWalls today!

BeyondWalls is a tech-driven platform that enables collaboration between real estate developers and real estate channel partners (brokers) with a view to provide a seamless end-to-end offering for the home seeker.

Backed by Majesco, a publicly listed tech firm, and powered by a 200-member team of K2V2 Technologies, an award-winning PropTech firm, BeyondWalls aims to be a one-stop transparent and trusted platform for the entire real estate ecosystem in India.

At BeyondWalls we believe that property selling should be an integrated approach and we know how to do it best. We are trusted by some of the most renowned names in the real estate sector.

With over 1000 happy customers and a track record of generating over 50 million leads across channels, we are undoubtedly a one-stop solution to help real estate developers in India to reach their sales & marketing goals.