Real Estate Sales

Real Estate Mandates: Everything You Should Know

Real estate mandates are agreements between a property owner and a real estate agent, granting the agent the exclusive right to represent the owner for real estate mandate services. These mandates can take various forms, including exclusive right-to-sell or exclusive agency agreements. The primary purpose of a real estate mandate is to provide a clear and defined framework for the sale or lease of a property, allowing the agent to market the property effectively, negotiate on behalf of the owner, and ultimately close the deal. Real estate mandates are standard in the industry and can be a crucial component of a successful real estate transaction for the property owner and the real estate agent.

This blog will cover an in-depth analysis of real estate mandates.

What is a Mandate in Real Estate?


A real estate mandate is a crucial aspect of the real estate industry that is commonly used to describe the agreement between a property owner and a real estate agent. In simple terms, a mandate is a written contract outlining the agreement’s terms and conditions between the owner and the agent. The mandate defines the scope of the agent’s authority to act on behalf of the property owner in matters related to the property’s sale, lease, or management. It is essential to protect the owner’s interests while allowing the agent to act on their behalf. Therefore, understanding the mandate is crucial to property owners and real estate agents, as it helps ensure a smooth and successful transaction in the real estate market.

Open Mandate Vs. Exclusive Mandate: What’s Better?


Open and exclusive mandates are commonly used in real estate when selling or renting properties.

An open mandate refers that the property being listed with multiple real estate agents or agencies, and any of them can bring potential buyers or renters to the property. This means that the property is exposed to a broader range of potential clients, but it also means that there may be more competition between agents to secure a sale or rental agreement.

On the other hand, an exclusive mandate means that the property is listed exclusively with one real estate agent or agency. This agent is the only one authorized to market the property. They will usually be more incentivized to put more effort and resources into promoting and selling or renting the property. The agent or agency may charge a higher commission or fee in return for this exclusivity.

There is no definite answer as to exactly which type of mandate is better, as it is dependent on a host of factors, including the type and location of the real estate property, the market conditions, and the individual preferences of the property owner. An open mandate can increase the property’s exposure to potential clients, while an exclusive mandate can provide more focused and dedicated real estate marketing efforts from a single agent or agency. Ultimately, the authority lies in the hand of the property owner to measure the pros and cons of both the mandates and decide which type of mandate suits their needs best.

Advantages of Exclusive Mandates


An exclusive mandate is an agreement between a property owner and a real estate agent or agency giving the agent or agency the sole right to market, sell, or rent the property. Here are five advantages of using an exclusive mandate when selling or renting a property:

  • Focused Marketing Efforts:

With an exclusive mandate, the real estate agent or agency has a greater incentive to put more effort and resources into promoting the property, as they are the only ones authorized to market it. This means they can create a more focused and targeted marketing campaign tailored to the property’s unique features and benefits.

  • More Control Over the Selling or Renting Process:

An exclusive mandate gives the agent or agency more control over the selling or renting process. They can manage the property’s listing, viewings, negotiations, and transactions, ensuring everything runs smoothly and efficiently.

  • Greater Exposure to Potential Buyers or Renters:

Contrary to popular belief, an exclusive mandate can provide greater exposure to potential buyers or renters than an open mandate. The agent or agency can use its professional network, database, and marketing tools to reach a wider audience of qualified and interested prospects.

  • Higher Chance of a Successful Sale or Rental:

An exclusive mandate allows the agent or agency to devote more time, effort, and resources to selling or renting the property. This results in an increase in the chances of a successful outcome, whether a sale or a rental agreement, and can potentially result in a higher sale or rental price.

  • Personalized Service & Support:

An exclusive mandate can provide the property owner with a more personalized and dedicated service from the agent or agency. This includes regular updates, feedback on the marketing and selling or renting process, and professional advice and guidance on optimizing the property’s value and appeal.


Real estate mandates are an essential aspect of the real estate industry. They provide property owners with a way to market and sell or rent their properties effectively and efficiently and real estate agents with exclusive access to properties they can promote and sell or rent on behalf of their clients. Exclusive mandates offer several advantages, such as focused marketing efforts, better control over the selling or renting process, greater exposure to potential buyers or renters, a higher chance of a successful sale or rental, and personalized service and support.

However, it’s essential for both parties to carefully consider the terms and conditions of the mandate before signing the agreement. Property owners should ensure that they understand the commission or fee structure, the duration of the mandate, and the marketing strategies that the agent or agency will use to sell or rent their property.

Overall, a well-structured and fair real estate mandate can be a win-win situation for both parties, providing property owners with a stress-free and successful selling or renting experience and real estate agents with a valuable and rewarding professional opportunity.

Real Estate Marketing

Why the First Touchpoint with a Customer is Crucial in Real Estate?

First impressions are everything in the world, especially in real estate. From the moment a customer walks through your door or clicks on your website, you have one chance to make a lasting and positive impact. That’s why the first touchpoint with a potential client is crucial for success in this industry.

In this blog post, we’ll explore what these first customer touchpoints are, the importance of a touch point, and how to optimize every stage for a strong relationship in real estate marketing.

What is a Customer Touchpoint?


A customer touchpoint is any interaction between a customer and a company. This can include online interactions, phone calls, emails, visits to brick-and-mortar locations, or even seeing ads. Touchpoints are essential because they allow companies to make a positive impression on customers and build relationships with them.

The first touchpoint is often seen as the most important, setting the tone for the entire interaction. It’s essential to ensure that the first touchpoint is positive and memorable, as this will increase the likelihood of the customer doing business with you again.

What is Customer Touchpoint Mapping?


Customer touchpoint mapping is a process of identifying and documenting how customers interact with a company. This includes both digital and physical touchpoints. The goal of this exercise is to gain a better understanding of the customer journey so that improvements can be made.

This process begins with creating a list of all potential touchpoints. Once this list is complete, each touchpoint should be evaluated based on how likely a customer will interact with it and its importance to the customer experience. After this evaluation, a map can be created showing all the different touchpoints and how they relate.

This map can then identify areas where the customer experience could be improved. For example, if customers often use two touchpoints but are not connected well, there may be an opportunity to create a smoother transition between them.

By understanding where and how customers interact with your brand, you can ensure that every interaction is positive and informative.

The Importance of Customer Touchpoints in Real Estate


As a real estate developer, you must make an excellent first impression on your potential customers. You aim is to build trust and credibility with them so they will choose you when they’re ready to buy a property.

Creating positive customer touchpoints means providing customers with an enjoyable and seamless experience at every stage. It’s essential to think about the little things that will improve their knowledge, such as having a well-designed website, being responsive to phone calls and emails, and providing helpful information at each process step.

In real estate sales, a few key things to remember when creating a positive first touchpoint with potential customers: be responsive, helpful, and personal. Responding quickly to inquiries shows you’re interested in helping potential customers find their perfect home and being practical means providing helpful information and resources without being pushy. And finally, being personal means creating an emotional connection with potential customers.

If you can do all these things, you’re well on your way to creating lasting relationships with customers in the real estate industry.

Building trust with your potential customers is essential to success in real estate. By creating positive customer touchpoints, you can show them you’re a reliable and knowledgeable service provider who always puts their best interests first.

Critical Touchpoints to optimize in Real Estate Customer Journey

  • Before the Purchase

Some ‘before the purchase’ touchpoints for real estate companies include social media posts, advertisements, reviews and ratings, spreading the word around, marketing content, etc. By tracking and analyzing these touchpoints, companies can identify areas to improve the customer experience.

For example, suppose a real estate marketing agency notices that its social media posts are not generating much engagement. In that case, it may want to consider creating more engaging content or finding other ways to reach its target audience. Similarly, they may want to consider changing their approach if they notice that their ads are not generating many leads.

By tracking and understanding their customer’s touchpoints, companies can make data-driven decisions that will help them improve the overall customer experience.

  • During the Purchase

The customer journey touchpoints during the purchase of a real estate property vary. They include the point of sale, conversations with the sales team, your website, site visit interactions, and more. Optimizing all of these touchpoints is essential to provide the best possible experience for your customers.

At the point of real estate sales, it is essential to be clear and concise about the purchase terms and what is included in the offerings. The sales team should be knowledgeable about the property and able to answer any questions. Your website should be easy to navigate and informative, providing potential buyers with all the information they need to make an informed decision. Social media interaction should be friendly and helpful, answering potential buyers’ queries.

  • After the Purchase

After the purchase, it’s essential to keep the customer informed and up-to-date on what’s happening with their purchase. This includes billing, follow-ups, transactional emails, support interactions, your knowledge base, cross-sell emails, and more.

It’s essential to keep your customer informed throughout the process so they are always aware of what is happening with their purchase. By providing timely updates and being available for support, you can ensure a smooth experience for your customer.


A positive and effective first interaction with a property buyer or seller can make all the difference in their experience. Building trust quickly, ensuring buyers feel valued, and understanding sellers’ needs is critical. By understanding customer needs, being accessible, and providing helpful advice at each process stage, real estate businesses can ensure initial customer touchpoints set them up for successful long-term customer relationships.

Real estate businesses seeking to optimize their digital customer touchpoints can reach out to leading real estate marketing company such as BeyondWalls for all their real estate sales & marketing needs.