Unleashing the Potential: Challenges and Opportunities in Proptech Solutions

In today’s rapidly changing world, the real estate industry has undergone a remarkable transformation through technology integration. PropTech (Property Technology) ‘s rise has revolutionized buying, selling, and managing properties. The possibilities are endless, from smart homes equipped with cutting-edge automation systems to virtual property tours that allow potential buyers to explore properties remotely.

As a leading website dedicated to creating an ecosystem of PropTech solutions, we recognize the significance of addressing the hurdles and embracing the possibilities of this digital revolution. We understand that the real estate landscape is evolving, and more than traditional methods are needed to meet the demands of tech-savvy consumers.

By bridging the gap between real estate and technology, we aim to empower industry professionals with the knowledge and tools they need to navigate this new era successfully. We provide a platform that showcases the latest innovations in THIS TECHNOLOGY, connects real estate stakeholders with tech-driven solutions, and offers insights into the potential impact on the industry.

Our mission is to be a trusted resource for real estate professionals, helping them stay informed about emerging technologies and trends that can enhance their businesses. By embracing this technology, the real estate industry can become more efficient, transparent, and customer centric.

Through our comprehensive platform, we strive to foster collaboration, knowledge sharing, and networking opportunities among industry players, technology providers, and investors. By actively engaging with this community, we aim to drive forward the adoption of transformative technologies that will design the fortune of real estate.

In this digital transformation era, we are committed to being at the forefront of PropTech innovation, providing valuable insights, and empowering real estate professionals to embrace technology’s possibilities. Together, let us navigate this exciting journey towards a brighter, more connected real estate industry.

PropTech: Revolutionizing the Real Estate Industry Through Technology Integration   

The fusion of technology and real estate is unprecedentedly reshaping the industry. This Proptech industry brings innovative solutions that streamline processes, enhance efficiency, and improve the real estate experience. From virtual property tours and intelligent home automation to data analytics and online property management platforms, PropTech solutions transform how properties are bought, sold, and managed. By embracing these technological advancements, the real estate industry can benefit from improved transparency, increased operational efficiency, and enhanced customer satisfaction. This real estate tech is revolutionizing the real estate landscape, paving the way for a more connected, efficient, and customer-centric industry.

Top 4 Key Challenges and Opportunities of Using PropTech Solution 

The integration of technology into the real estate industry brings forth various challenges that must be addressed. One significant hurdle is the resistance to change and the adoption of new technologies among industry professionals. Additionally, ensuring the seamless integration of different PropTech solutions into existing systems can be complex and require careful planning. Data privacy and security are vital concerns, as the increased reliance on technology exposes sensitive information. Furthermore, standardization and interoperability across various platforms and systems are crucial for efficient communication and collaboration. Overcoming these challenges is essential to unlock the full potential of integrated PropTech solutions and propel the industry towards a more connected and streamlined future, transcending traditional boundaries and paving the way for a world of opportunities beyond walls.

  1. Regulatory and Compliance Roadblocks      

    proptech opportunities

    In real estate Proptech, regulatory and compliance roadblocks present significant challenges. The evolving nature of technology often outpaces existing regulations, creating uncertainty and hurdles for implementation. Compliance with data protection and privacy laws becomes crucial, as the collection and processing of sensitive information are integral to real estate operations. Additionally, navigating licensing and permitting requirements for emerging technologies can be complex. Addressing these roadblocks necessitates collaboration between the real estate and technology sectors and proactive engagement with regulatory bodies. Striking a balance between innovation and compliance is essential to ensure that real estate technology solutions meet regulatory standards while driving industry progress.

  2. Overcoming Adoption Barriers

    proptech opportunities

    Overcoming adoption barriers is crucial for successfully integrating real estate technology solutions. One of the primary barriers is resistance to change among industry professionals. Education and awareness programs can address this challenge by highlighting the benefits and potential of technology in enhancing efficiency and competitiveness. Cost can also be a significant barrier, particularly for smaller businesses. Offering scalable and cost-effective solutions and demonstrating a clear return on investment can help overcome financial concerns. The real estate industry must address interoperability and compatibility issues between technology platforms to facilitate seamless integration. Collaborative efforts between technology providers and industry stakeholders are essential to overcome these barriers and drive widespread real estate technology adoption.

  3. The Role of Collaboration and Ecosystem Creation  

    proptech opportunities

    Collaboration and ecosystem creation are vital in advancing real estate technology solutions. A robust ecosystem can be established by fostering collaboration between technology providers, real estate professionals, investors, and regulatory bodies. This ecosystem enables the sharing of knowledge, resources, and expertise, leading to innovative solutions addressing industry challenges. Collaborative efforts facilitate the development of interoperable platforms, data standards, and best practices, ensuring seamless integration of real estate technology. Additionally, ecosystem creation encourages investment and funding opportunities, supporting the growth and scalability of technology startups. By working together, stakeholders can drive the adoption and implementation of transformative real estate technology, ultimately shaping the industry’s future.

    In the Proptech ecosystem, startups, real estate companies, investors, technology providers, government bodies, and customers collaborate to create, adopt, and scale innovative solutions. This interconnected network enables startups to bring fresh perspectives and disruptive technologies, while established companies offer industry insights and a wide customer base. Investors fuel growth with capital, and technology providers offer essential infrastructure. Government support and customer demand play pivotal roles.

    For a successful go-to-market strategy, Proptech solutions must focus on market research, clearly communicate their value proposition, build partnerships, showcase case studies, ensure scalability and flexibility, and provide education and training. By fostering collaboration and implementing effective go-to-market strategies, Proptech solutions can revolutionize the real estate industry, addressing challenges and seizing opportunities.

  4. Opportunities and Future Trends  

    proptech opportunities 

    The integration of real estate technology presents a multitude of opportunities and future trends for the industry. Virtual and augmented reality transform the property viewing experience, allowing potential buyers to explore properties remotely. Blockchain technology offers increased transparency, security, and efficiency in property transactions. Artificial intelligence and machine learning enable data-driven insights for better decision-making and predictive analytics. The Internet of Things (IoT) allows intelligent homes and buildings with enhanced automation and energy management. Sustainable and green technologies are gaining prominence, promoting environmentally friendly practices. Additionally, the rise of smart cities and urban planning solutions promises improved infrastructure and quality of life. Embracing these opportunities and staying abreast of future trends will shape the real estate industry’s future success.


In conclusion, the challenges and opportunities surrounding PropTech adoption present an exciting frontier for the real estate industry. While obstacles such as resistance to change and technological barriers may pose initial difficulties, we should still embrace the vast potential that this technology offers. By addressing these challenges head-on and fostering collaboration between real estate professionals and technology experts, we can create a thriving ecosystem of tech solutions that enhance efficiency, transparency, and customer experiences in the property market. BeyondWalls is one such invaluable prop-tech solution for real estate businesses. It provides augmented reality (AR) visualization, allowing clients to digitally explore properties, make informed decisions, and enhance customer experiences, ultimately improving real estate sales and reducing logistical constraints. With BeyondWalls, real estate professionals can streamline operations, improve tenant communication, automate processes, and gain valuable insights through data analytics. This user-friendly and efficient platform empowers real estate businesses to optimize operations, improve customer relationships, and drive growth and profitability.

Real Estate Sales

Top 5 Real Estate Broker Apps in India 2023 

The Indian real estate market is growing at an ever-increasing rate. With the rise of technology, more and more brokers are turning to mobile apps for their real estate needs. In this blog post, we’ll take a look at the top 5 real estate broker apps in India for 2023 and what advantages they offer – from price comparisons to virtual tours and more. Keep reading to discover which apps can help you take your business to the zenith of success!

The Importance of Mobile Apps for Real Estate Brokers

Over the past few years, there has been a dramatic rise in the number of mobile apps being used by real estate brokers in India. This is due to the fact that these apps offer a number of advantages over traditional methods of marketing and selling properties. Some of the main advantages of using real estate broker apps include the following:

    • Increased Visibility:

With so many people now using smartphones and tablets, it is important to have an online presence that potential buyers can easily access. By having a real estate broker app, you can make sure that your properties are always visible to those who are looking to purchase, and you can connect to them instantly.

    • Greater Flexibility:

One of the great things about using an app is that it allows you to be much more flexible in how you market your properties. You can update information and photos quickly and easily, and you can also target specific demographics with ease.

    • Better Customer Service:

Another advantage of using a real estate broker app is that it allows you to offer better customer service. With most apps, you can set up push notifications so that customers are alerted as soon as new listings become available. You can also use the app to answer any questions they may have about the property-buying process.

    • More Leads:

With real estate brokering, you can generate more leads than you would through traditionally marketing methods. This is because potential buyers will be able to find your properties more easily and will be able to contact you directly. You will also be able to connect to them and store core lead information easily.

Top 5 Real Estate Broker Apps in India

Now that we have understood the importance of mobile apps for brokers, let’s dive into the top 5 apps that are changing how brokers navigate the real estate industry.

1. BeyondWalls Brokers App

BeyondWalls Brokers App

Being India’s leading integrated PropTech ecosystem, BeyondWalls Brokers app for real estate agents has transformed its tech-driven platform into an easy-to-use mobile app offering end-to-end services to real estate brokers.

The app couples a seamless user experience with its distinctive features to empower brokers to sell more and grow their businesses. Custom lead form fields, robust data capturing, on-time notifications & reminders keep brokers on their toes and let them know what’s hottest in the city and what’s trending, all the while enjoying high incentives and timely payouts. Known as SuperBrokers, BeyondWall’s connected channel partner network also get marketing collaterals, tips and tricks, and rewards & recognition from the firm’s marketing division at no additional cost.

2. Broker Network

Broker Network

Designed to be a suite of services for brokers, the Broker Network acts as a bridge that connects brokers with properties and brokers with buyers. The app features a new launch feature that allows brokers to know about upcoming projects and get in touch with the developer through the app.

The app has all the features brokers look for, including posting the property, real estate project launch, adding the team to the organization, securing leads, chatting with customers, special offers, invitations to exclusive events, CP meets, and more.

3. Magnet Real Estate Broker App

Magnet Real Estate Broker App

A new real estate broker app in the industry, Magnet, was introduced to the real estate realm in 2019, taking on existing prominent players in CRM, lead management, and the real estate channel partner business network. Centred around the growing needs of real estate agents and businesses, Magnet has come out as a 360-degree technology solution covering all the real estate brokering needs.

The app supports real estate brokers with the following:

  • Technology: All the capabilities of a real estate CRM software fused with modern technology
  • Faster Pay-outs: A stress-free business opportunity for brokers with good customer support and timely pay-outs.
  • Higher Commission: Creating a win-win solution with a higher commission slab
  • Support: A seasoned team at the helm of supporting brokers
  • Magnetshala: Tips & tricks to grow their business.

4. PropertyPistol Syndicate

PropertyPistol Syndicate

The PropertyPistol Syndicate is a modern tech-based platform designed with the brokers’ needs in mind to simplify the selling process. PropertyPistol presents a new app-based networking platform, a tool that updates you with the right information and helps you generate quick revenue. Here’s what Syndicate real estate broker app offers:

  • Complete control: 360-degree history of leads
  • Alerts & reminders: Necessary for follow-ups and action items
  • Real-time updates: For real-time needs of the customers
  • Customized listing: Client-specific listing creation ability
  • Transparency: Real-time updates from developers and clients
  • Access to a powerful network: Being a part of the Syndicate ecosystem

5. Propliv Agent

Propliv Agent

The Propliv Agent platform was specifically designed for Real Estate Agents in India to connect with each other. It helps real estate brokers generate more leads and business opportunities by connecting you with top developers, builders, investors, and owners across the country.

Here are some of the top features of the real estate broker app:

  • Access to the real estate inventory
  • Alerts and notifications for new properties
  • Ability to search as per client’s requirements
  • Record site visit experience
  • Handsome commissions and incentives

In Conclusion:

Real estate brokerage apps have become a lifesaver for real estate agents and buyers alike. These apps provide numerous advantages as compared to manual methods, such as efficiency, convenience and ease of use. Therefore, it is essential to choose the right real estate broker app for your business in India this 2023.

Real estate brokers can use India’s integrated PropTech mobile app- BeyondWalls Brokers apps for real estate agents, to seamlessly grow their business with the hottest projects, high incentives, timely pay-outs, and the largest channel partner network.


Recession 2023: Everything Real Estate Developers Must Know for the Upcoming Year

The first quarter of CY2022 was a boom for real estate in India; the sales had finally picked up. For the city of Pune, the CY2021 closed with 37,218 units and going by the figures of Q1 of CY 2022, it is expected that the year would be crossing record-breaking 50,000+ units.

However, just when the industry was recovering from the effects of the pandemic, the Russia-Ukraine war gave rise to inflation, making the costs of crude oil, metals etc., plunge.

The situation saw an increase in the cost of building raw materials by 20-30%, forcing builders to increase the prices of real estate projects. According to the CREDAI reports, around 60% of real estate builders had anticipated a 20-25% hike in property prices.

The inflation of the costs of commodities, the slowing down of the export cycle globally and the tightening of domestic policies have fueled a risk of a prolonged recession. While we are not overheating like the U.S., but neither is demand fully recovering. The investment firms that had plans to diversify their portfolios in real estate have also halted the plans because of significant losses in shares. The falling rupee price has also made the economy volatile and vulnerable.

According to RERA and IGR data, there are more than 45,000 unsold inventories in just Pune which will take approximately 2 years to sell.

Such a situation leads to a problem where the gap between supply and demand is widening because the homebuyer’s preferences do not match the supply of the market. Developers are still inclined towards premium pricing, while homebuyers are unable to stretch their budgets.

We, at BeyondWalls, recently conducted market research on home buyer’s preferences from Pune and here are the findings:

  • In mid-segment, 2 BHKs between INR 45-60 Lac is the most in demand. Whereas the 60%+ supply of 2 BHKs is in the range of INR 65-90 Lac.
  • For premium and luxury – the demand has increased in last 2 years after lockdown due WFH & hybrid module. This demand is for 3 BHKs in the range of 70-90 Lacs whereas, price of a premium 3 BHKs ranges from 90-1.2 Cr.

With respect to preferences, buyer’s prioritized factors in the following sequence:

  • Pricing

  • Location

  • Apartment Size

  • Possession Date

  • Amenities

  • Developer/Brand

Pricing being the main factor for selection, it will become crucial for developers to launch/bring the pricing in this range to sustain, sell and grow.

However, while the buyers in India will delay their homebuying decisions, the NRI investors will find it cheaper to invest in properties in India, opening a small window of opportunity.

To Sum it Up for Real Estate in Pune,

Real estate developers must keep the following points while traversing the industry for 2023.

  • Property pricing will play a significant role for developers. Understanding the market demand will be crucial
  • There may still be an increase in demand for mid-segment at the right price, but anything premium will see a decline
  • The saleable premium location projects with no competition will still thrive
  • Buyers will not take risks with the new launches unless they meet their every preference and expectation. The volume of real estate sales we generally see during a new launch will be slower

How is PropTech Shaping the Real Estate Industry?

PropTech is the newest catchphrase in the real estate industry today. Although challenges exist, PropTech has changed the real estate sector with the inclusion of technology, bringing multiple benefits to buyers and sellers. Erstwhile, the industry used to rely heavily on paper-based processes and personal contact. However, developers and consumers have taken things to the next level using technology in recent years.

From searching for preferred properties and constructing a unique project to selling to diverse audiences, PropTech has changed the environment for real estate stakeholders. Here, we study the way PropTech is benefiting the real estate industry.

Benefits of PropTech in the Real Estate Industry

The Indian real estate industry is growing fast. It is expected to occupy a market share of $1 trillion by 2030 and contribute 13% to India’s GDP by 2025. PropTech aspires to increasingly adopt new advancements & strategies to drive this sector, streamline operations, cut down on paperwork, reduce losses, and improve customer satisfaction.

Here are a few ways that are aligning real estate where PropTech companies in India and abroad benefit the real estate world:

  • Reduction of Paperwork and Easy Data Collection

  • Automating processes and real estate innovation drastically reduces paperwork, saving time and resources. Therefore, market players can focus more on communicating with market players, conducting market research, and attending to the other critical aspects of the real estate business. PropTech also makes data collection easier through automation.

  • Bringing Transparency across the Processes, Payments, and Communication

  • Smart devices and sensors under the Internet of Things (IoT) system enable property owners to bring more clarity to the real-time conditions of their properties. They can coordinate with tenants 24/7 regarding the security and maintenance of facilities.

    The same technology also brings transparency throughout payment and communications for real estate managers. For example, since Real estate sales have also gone online, business is transacted digitally, and documents are shared online in real-time. As a result, the process is a faster and more efficient way of transparently conducting business.

  • Proptech Brings the Benefits of CRM

  • Another way that PropTech benefits real estate companies is through Customer Relation Management (CRM) systems. CRMs have come to be a significant part of PropTech and bring numerous advantages to the industry, including:

    1. Increase in Productivity and Efficiency

    2. With CRM, you can automate repetitive tasks wherein your sales teams can focus on more critical activities. The automation herein can decrease the turnaround time for sales & marketing cycles and pave the way for more streamlined operations.

    3. Higher Customer Retention

    4. CRM keeps customers in the loop, updating them with newsletters, regular emails, and so on. The automated messaging features help to keep the customers in check and drive the way to retain them.

    5. Multi-channel Integration

    6. CRM also helps to bring various platforms together through a single window, ensuring seamless communication between customers and various departments within the company.

    7. Faster Response to Customer Queries

    8. Customers can be reached automatically within minutes. Moreover, customizable messages include comprehensive information that manual operators might miss.

  • Taking Sales & Marketing to the Next Level with Automation

  • AI and other related technologies eliminate the monotony from sales and marketing. Using automation, marketers process huge volumes of information available through PropTech databases. It enables them to make better leasing, investment, and buying decisions. They can also benefit by finding best-selling opportunities. This step ties in nicely with the advanced features of a CRM.

  • Empowering Real Estate Digital Platforms and New-Age Agents

  • PropTech introduced cutting-edge technologies with digital platforms tailored to the needs of new-age agents who are only too eager to benefit from these new real estate trends. The real estate market, which historically lagged in technology utilization, has started to turn to PropTech and reap benefits in the past few years. 

    A prime example is how property managers can now use automated IoT systems to monitor energy and water consumption to minimize wastage, among other aspects of daily life at particular properties. 

  • Showing Novel Ways to Manage Inventory Digitally

  • Inventory management is becoming more tech-driven than previously, based on manual methods and endless paperwork. More data is available to evaluate inventories and make purchase decisions making the entire stack of inventory management fast and efficient through a single window.

    For example, the holding period of a property is 24 months before a new property owner can claim tax benefits. Delays in seeing units and subsequent allotment can cause loss to a property owner due to additional taxation. The tech-driven inventory management enables swifter transactions because prospective buyers can see units in real-time, and sellers can allot them faster.

  • IoT-Powered Property Management Tools

  • With internet-powered devices surrounding us, PropTech makes the best use of the Internet of Things (IoT) to power business functions and operate using connected smart devices. A prime example of IoT-enabled products and services is the emergence of smart cities and smart buildings as a result of PropTech real estate innovations.

  • Drones, BIM, & AI for Improved Construction Techniques

  • Building Information Modeling (BIM) forms the basis of digital transformation in the construction and real estate industry. PropTech has motivated real estate companies to use technology like AI and other tools for conducting their business. 

    Among such is the rising trend of drone usage. While visiting a property, it is not always possible to physically view the entire property span, particularly in gated communities. Prospective buyers can see the property in its entirety, significantly impacting property listings for a particular property.

    1. Drones

    2. Drones

      Drones enable prospective buyers to see not only the immediate property they are considering buying but the entire layout, which is otherwise not physically possible.

      Drones also help maintenance by scanning buildings for defects. For example, a palm-sized drone can scan a skyscraper in a short time and record the surface for cracks, measure the temperature, and so on.

    3. BIM

    4. BIM

      BIM provides critical guidance to architects and engineers by helping them design and constructs buildings according to set procedures and safety guidelines.

    5. AI

    6. AI

      AI uses algorithms and data analytics that provide critical information for future scenarios. Smart Contracts use AI to enable speedy transactions, drastically reducing searching and sorting. AI also helps in accurate property valuation. Even building services management has become AI-driven today.

  • Advanced Analytics and Reporting for Improving Operations

  • Companies are now set up to extensively use advanced analytics and reporting for improved decision-making and daily operations. As mentioned above, PropTech has introduced customized digital platforms tailored to the specific requirements of the real estate industry.  

    Real estate sales and marketing involve collecting, processing, and storing huge volumes of data. PropTech digital platforms enable easier, more efficient, and swifter data handling. It also provides AI-driven solutions in the various areas of real estate marketing, like investment, leasing, buying, selling, and development.


PropTech is universally beneficial to consumers, brokers, and developers in the real estate industry. Consumers get a 360° view of their options from digital access using IoT-powered tools. 

Brokers make the best use of real estate digital platforms. They can improve their operations using the advanced analytics and reporting systems that PropTech brings. And finally, developers use drones, BIM, and AI to optimize construction techniques. 

Digital transformation still needs to be completed in the real estate sector. But as we have highlighted here, PropTech is taking the real estate world to a whole new level. Stakeholders who believe in technology-driven real estate solutions need to take the plunge because it seems likely that the PropTech market is going to be on the winning side of technology in the future of the real estate world.

Brokers make the best use of real estate digital platforms. They can improve their operations using the advanced analytics and reporting systems that  PropTech brings. And finally, developers use drones, BIM, and AI to optimize construction techniques.

Digital transformation still needs to be completed in the real estate sector. But as we have highlighted here, PropTech is taking the real estate world to a whole new level. Stakeholders who believe in technology-driven real estate solutions need to take the plunge because it seems likely that the PropTech market is going to be on the winning side of technology in the future of the real estate world.


PropTech and Its Benefits for Consumers and Developers

PropTech or property technology refers to the tech tools used to optimize how real estate sales are planned and performed. It is a force that drives an ecosystem of inventive businesses and products across the commercial and residential real estate markets. It also led to huge investments post the global pandemic, and it is expected to hit almost 1TN USD by the end of 2030. 

Commercial and residential real estate PropTech refers to the various tools PropTech companies use to probe, rent, and market residential and commercial properties. This includes property search platforms, construction planning and managing tools, evaluation and financing tools, asset utilization tools, etc., supported by blockchain, machine learning (ML), artificial intelligence (AI), virtual reality (VR), augmented reality (AR), the Internet of Things (IoT), and 5G.

Despite being new, the PropTech market has drastically modified various real estate trends. In today’s world, real estate businesses across the country are increasingly exploring integrated PropTech solutions to beat the challenges at the commercial and residential levels. 

The conventional consumer real estate approach was hanging on word-of-mouth marketing and physically surveying the property. However, PropTech solutions have customized buying and selling experiences. Consumers can explore property and surroundings in real-time remotely. Further, the advent of real estate PropTech has enabled real estate buyers and sellers to establish agreements without any involvement of brokers. 

The PropTech market has benefitted not only the consumers but also the developers. PropTech has made brand awareness, engagement, and advertisements comparatively cheaper than the conventional marketing model. 

Real Estate PropTech Benefits to Consumers in India

Real estate Proptech benefits consumers by easing their search for a property and offering transparency. PropTech provides explicit awareness to consumers that avoid misreading and squandering. Check out a few significant benefits of PropTech to consumers.

PropTech benefits for consumers
  • Easy Property Searching

  • With the ever-expanding potential of the PropTech market, the real estate space changed its marketing way. It now focuses on listing residential and commercial properties online for easy sales. This integrated PropTech approach has enabled consumers to view multiple properties from the comfort of their homes.

    Further, numerous property search platforms backed by AI, sale tools, financing tools, and management tools (IoT-powered tools) offer customers easy access to properties with minimum brokerage fees and hidden expenses and their reviews and tools to rate the infrastructure, making properties easily searchable.

  • Secure & Seamless Buying 

  • Property technology offers a seamless and straightforward model for buying a house. Its primary objective is to make the entire experience of buying a house more user-friendly and efficient. Many notable companies in the PropTech market offer property sale tools, evaluation and financing tools like transaction underwriting & management, debt financing platforms, etc.

    With these tools, loans, mortgages, and refinance formalities can be completed online, at least partly. Further, blockchain technology can be used to confirm encrypted transactions and ensure that no tampering impacts financial records. It will make the buying process more secure and seamless.

  • Automation Of Paperwork

  • Real estate sales and purchases entail a lot of documentation and formalities. However, with digitization, online property paper verification tools, legal consulting, and notarization services, this aspect has been simplified and eased documentation, making the entire process easier for the consumer.

    With the help of blockchain, Proptech helps buyers and sellers instantly create and authenticate contracts and essential documents. Real estate agents can use PropTech tools to do digital contracting. With the automation of paperwork, consumers can buy property easily. 

  • 3D Virtual House & Apartment Tours

  • PropTech technologies like 3D virtual tours and virtual reality (VR) help give consumers demos and virtual tours that effectively add value to the real estate experience. Consumers can move from one room to another, mount stairs, and even imagine homes that are not yet completed.

    Most of these tools allow consumers to play around with the colors, textures, furniture, and fittings for a more authentic experience. Consumers can know the area, design, and ventilation of the property. This customization style certainly amuses consumers deeper as they can visualize themselves living in that house. 

  • Direct & Effortless Communication

  • PropTech technology has allowed buyers and sellers to communicate directly, making the process more comfortable. Tools like blockchain, big data, and artificial intelligence (AI) provide customized buying and selling experiences. It also forms a socially interactive experience among buyers and sellers. 

    Many PropTech companies offer tools like online help, virtual assistants, and chats to help consumers clarify queries and apprehensions directly. In case the consumers need further assistance, actual calls are made by the sales or technical team to communicate with them.

  • Real-Time Updates at the Fingertips

  • With the rise in PropTech culture, consumers can keep everything at their fingertips with their mobile app for real-time updates. Various mobile app lets consumers keep documents, download agreements, obtain real-time notifications, view events & meetings, and much more.

    Further, with tools like smart devices and sensors (IoT), property owners don’t have to inspect their properties physically, as all the updates about the property’s security and maintenance are accessible on a mobile screen.

Benefits of PropTech to Developers in India

Real estate developers are benefiting from the surge in new PropTech technological developments to bring digital changeover to the property industry. Let’s read through a few significant benefits of PropTech for developers.

PropTech benefits for Developers
  • Smart Marketing & Sales strategies

  • Proptech big data tool is used to improve the marketing of properties to redefine target buyers and get better offers. Further PropTech tools have escalated real estate marketing strategies. Technology-enabled design and construction tools have helped observe growth, investment, leasing, buying, and selling options. Further 

    The focus is on accelerating the construction process, reducing waste, improving quality, and reducing the overall costs of construction. It is helping real estate developers indicate the most profitable locations to build a new property and choose the amenities that will suit the buyers.

  • Exploiting IoT, Robotics, Drone, & BIM 

  • For real estate developers, PropTech allows accurate plan construction to reduce mistakes or failure to meet deadlines. Accurate planning of construction reduces, if not eliminates, the chance of critical mistakes or failure, which may result in millions lost.

    Further efficient use of IoT-powered tools, robotics, drones, and building information modeling (BIM) offers successful data-driven decisive insights at a granular level. It helps predict property deals, efficient risk management, and enhance consumer engagement.

  • Transparent Communication & Payments 

  • With the help of PropTech, most of the processes can be automated. This brings clarity to all stakeholders, management, employees, banks, channel partners, customers, etc. It allows commercial and residential developers to move towards smart documents and securitize using blockchain.

    Further, property management platforms can use the payment facilitator model to create a secure and seamless payment experience for the consumer. Also, they can offer multiple payment options to facilitate the consumers.

  • Digital Inventory Management

  • Real Estate developers transfer a significant number of inventory regularly with their consumers. A digital inventory management tool is used to keep track of these inventory-related transactions.

    It helps view and analyze data in real-time and facilitates inventory accounting. Furthermore, it allows for valuable statistics about how the business performs. This enables identifying trends and taking benefit of shifts in the real estate market.

  • Reports & Analytics

  • Real estate developers can predict a property’s future perils and prospects based on geography and other factors. PropTech allows for exceptional granularity of the research, which otherwise may not have been available. Thus, PropTech is transforming real estate reports and analytics. 

    PropTech companies use big data to forecast property prices with greater accuracy. Big data can also be used to improve the marketing of properties, as big data analytics tools can be used to redefine target buyers and get better offers. Big data can also help in risk analysis of investing in new projects.

  • Superior Post-Sales Services 

  • Post-Sales Services allow developers to channel the requests of consumers to solve them all and thus guarantee their total satisfaction. Property real estate technology supports developers in providing superior post-sales services by following up and closing transactions.

    It effectively converts leads into customers through features such as cost sheet management, post-booking communication, demand letter generation, payment reminders, customer loyalty, and other essential processes.


PropTech has a massive mark on real estate for both developers and consumers. It has changed every facet of the real estate business. The blend of AI, automation, and big data has created an environment in which the PropTech market has strongly emerged.

India’s market has risen and produced some of India’s most notable PropTech companies. They offer unique tools and platforms that contain the various solutions required for the growth of the real estate sector in India.

Real Estate Sales

How is PropTech Playing a Role To Digitize Real Estate Sales in India? 

India recorded a staggering number of 658 million internet users this year. With the help of these statistics, it can be concluded that there is an enormous digital presence in the country, and that people are increasingly relying upon it. Real estate has a commercial stronghold in the country, and it is soon expected to account for approximately 13% of the nation’s GDP. Since digitization has taken over so many other aspects of our lives, has a sector as important as real estate also been digitized?

Digitization of Real Estate in India

Digitization of Real Estate in India

The answer is a definite yes. A recent survey has shown that upto 40% of consumers today are willing to purchase homes completely online. With the increasing adoption of the internet, it has become the primary source from where most homebuyers begin their purchasing journey. The reliance on physical listings has gone down, and websites and apps have become the new ideal marketplace for real estate properties.

The pandemic played a major role in this change, since it made people more familiar and comfortable with the digital world. In the case of real estate, the emergence of Proptech too contributed to the increasing popularity of real estate online sales.

The Role Played by PropTech

The Role Played by PropTech

Proptech is the combination of ‘Property’ and ‘Technology’. It means the adoption of technology for various aspects related to property development, marketing & sales. With the growing presence of Proptech and emergence of more PropTech companies, the real estate industry has been completely transformed.

Real estate sales are the most crucial aspect of the operations of the industry. It is the main source of revenue for the industry, and hence it is essential that sales are carried out as productively as possible. Such high productivity can only be attained with tech adoption, which is where Proptech benefits the industry,

Here’s how PropTech is enabling digitization in real estate:

  1. Enhancing Marketing Efforts:

  2. Enhancing Marketing Efforts:

    Marketing is the step that precedes sales, because it is only through marketing that your brand and its products can be seen by your target audience. With PropTech, marketing efforts can be automated to yield maximum results for minimum efforts. It also has a variety of other benefits such as:

    • Efficient lead generation and lead capturing
    • Enables personalized interaction with leads
    • Omni-channel marketing

    These benefits greatly help in creating a bridge between a real estate brand and a homebuyer, which can ultimately result in optimizing real estate marketing and sales efforts.

  3. Enhancing the Site Experience for Consumers:

  4. Enhancing the Site Experience for Consumers

    Site visits can make or break a real estate sale. The most significant advantage that Proptech has for the digitization of sales, is the enhancement of site experience for consumers.

    Proptech has brought with it several new technologies, such as VR and AR, with the help of which a site visit can be experienced by consumers from any corner of the world. Sales are no longer restricted within geographical boundaries, which expands the scope of sales.

    Furthermore, site visits are also not limited to properties with completed constructions. Under-construction properties can be transformed by technology, and the site visit can give consumers a feel of how the property will look upon completion. With this, the sales velocity can be boosted since even under-construction properties can be sold.

  5. Seamless Sales Cycle:

  6. Seamless Sales Cycle

    One of the biggest challenges in the traditional real estate sales process is that it is not simplified. There are a lot of complications and nuances, which prove to be a hassle for consumers. Proptech, however, has created a smooth and seamless sales cycle.

    During the sales journey, consumers need to be nurtured and kept engaged. With automation, these tasks can be easily and effectively managed. Timely interactions can be initiated with consumers at every stage, and communication too can be made personalized based on the unique requirements and preferences of each consumer.

    • Property negotiations
    • Finalization and closure of deals
    • Tracking and execution of payments
    • Document creation and management

    can all be performed with the help of technology. With the streamlining of these activities, the entire sales cycle is optimized.

    Proptech is thus the foundation upon which the digitization of real estate relies. It has disrupted the traditional operations of the sector, making it highly efficient and effective.

Case Study for Real Estate Sales Digitization- Mahindra Happinest

Happinest Palghar, a project of the renowned housing society Mahindra Happinest, had a landmark launch and sales process.

The project was launched during the covid outbreak, where people were extremely hesitant to step out or interact with other people. This made the traditional real estate sales process an impossible proposition for Mahindra Happinest. This challenge gave rise to a revolutionary idea, wherein the entire sales process was made completely digital. India’s leading CRM solution was leveraged to curate a technological platform that could enable the end-to-end online sale of homes.

By harnessing the power of Proptech solution to digitize the sales process, Mahindra Happinest scaled their sales and achieved:

  • 300+ bookings in 3 weeks
  • 250+ daily virtual meetings

India is on an optimum path to adopt digitization in real estate sales and boost the growth of the sector. Proptech is an inseparable part of this journey and can be the ideal partner for real estate businesses. BeyondWalls is an integrated Proptech ecosystem in India, which can streamline all entire real estate operations. It is an end-to-end marketing and sales partner, which aims to make homebuying a seamless and elevated experience.


What is Property Technology or PropTech?

There has been an uptick in the discussion about tech’s impact on the property market in recent years. As a result, the word ‘PropTech’ has entered the lexicon. The term ‘Property Technology,’ or ‘PropTech’ for short, describes the wide range of applications for information and communication technologies in the real estate industry.

Similar to how marketing (MarTech) and banking (FinTech) have been revolutionized by new technologies, the real estate industry is being reshaped by PropTech. The use of these innovative tools has the potential to streamline the whole real estate transaction, from the initial search to the final closing. In addition, they provide fresh possibilities for property investors.

This blog post will explore PropTech, how it works, and why it matters.

Proptech: What Is It Exactly?

The term ‘PropTech,’ short for ‘property technology,’ describes the use of real estate tech. It may refer to various uses, from PropTech companies shaking up traditional buying and selling real estate methods to more general internet tools and platforms aiding search and discovery.

While the environment of the PropTech industry is ever-changing, the following are some active research areas:

  • Property-related online markets and portals for renting, purchasing, and leasing.
  • Blockchain-based transactional platforms
  • Utilizing artificial intelligence to power property management chatbots and digital assistants
  • Virtual and augmented reality showings and excursions
  • Building automation and energy efficiency enhancement using the Internet of Things

PropTech Technologies

PropTech encompasses a wide range of technologies. However, they may be broken down into the following five areas-

  • AI & ML
  • Two of the most talked-about developments in the PropTech sector are artificial intelligence (AI) and machine learning (ML). The question is, what do they imply?

    Artificial intelligence, or AI, refers to the capacity of robots to carry out activities often associated with human intellect, such as identifying patterns and interpreting spoken language. Machine learning (ML) is the branch of artificial intelligence that enables computers to learn from data and incrementally improve their capabilities.

    The PropTech business uses AI and ML in various ways to change how we purchase, sell, and manage real estate.

    Some Instances are listed below.

    1. Intelligent chatbots: The chatbots powered by AI and ML can be used to help answer customer questions, provide recommendations, and even close deals.

    2. Smart pricing: Using data from past transactions, AI and ML can help predict future property values, giving buyers and sellers a better idea of what to expect.

    3. Predictive maintenance: By analyzing data from sensors placed on equipment and buildings, AI and ML can help predict when maintenance will be needed, preventing costly downtime or repairs.

    4. Improved search:AI-powered search engines can help you find the perfect property faster by understanding your preferences and matching them with available listings.

  • Big Data
  • With the world becoming digitized, the amount of data created daily is growing exponentially. The term ‘big data’ describes this flood of information in many contexts.

    The phrase ‘big data’ is often used to describe datasets that are too massive and complicated to be processed using conventional methods.

    There are several difficulties associated with big data, such as scalability, accessibility, and organization. Businesses and other organizations that can use these possibilities will benefit greatly.

    Regarding big data, some PropTech companies are at the forefront of innovation. One of the fascinating sectors of the modern economy is prop-tech because of the mix of big data and cutting-edge technology.

  • Blockchain
  • Blockchain is a distributed database that allows for secure, transparent, and tamper-proof record keeping. Real estate PropTech companies are using blockchain to streamline the real estate transaction process and create a more efficient and safe way to buy, sell, and manage the property.

    Blockchain provides a shared, immutable ledger for all transactions within a network. It enables each party involved in a transaction to have visibility into the entire history of that transaction, ensuring transparency and trust. Blockchain also allows smart contracts to automate specific actions based on predetermined conditions.

  • AR & VR
  • Augmented reality (AR) and virtual reality (VR) are two of the most talked-about technologies in the PropTech world. AR is a technology that overlays digital information in the real world, while VR creates an immersive experience.

    The following augmented reality and virtual reality (AR and VR) PropTech solution is one example of how AR and VR are being employed in the real estate industry:

    • Estate agents use AR apps to superimpose images of properties onto a buyer’s current surroundings, giving them an idea of what it would be like to live there.
    • Developers are creating VR experiences that take potential buyers on a tour of their developments, including show apartments and communal areas.
    • Homebuilders use VR headsets to give buyers a walkthrough of their new home before it has been built.
    • The potential applications of this integrated PropTech, like AR and VR, in the property industry are vast, and it’s only a matter of time before these technologies become commonplace.

  • IoT
  • The Internet of Things (IoT) is a network of gadgets, cars, buildings, and other things containing electronics, software, sensors, and network connection that gather and share data.

    IoT can make buildings more intelligent and connected, transforming the property business.

    For instance,

    • IoT sensors can monitor a building’s functioning in real-time, detect concerns early, and forecast maintenance requirements.
    • It can boost energy efficiency, occupant comfort, and safety.
    • In addition, IoT data may reveal how people utilize space and how to maximize it.

    PropTech companies are using IoT to create intelligent buildings and homes that can be controlled and monitored remotely. By collecting data on how people use energy, water, and other resources, PropTech companies can help make our buildings more sustainable and efficient.

PropTech’s Advantages

There are many advantages to using Property Technology in your search for a new home or investment property:

  • Centralized Storage

    In a tech-driven industry, data management and storage are crucial. Each property owner stored their documents and data in the past. This resulted in redundant data and wasted space. It requires centralized storage.

    A centralized storage system stores your data in one place. It’s simple to access, manage, and monitor data changes.

    A centralized storage system has various advantages:

    • First, it organizes your info.
    • Second, you can quickly monitor changes and updates.
    • Third, it backs up in crises.
    • Fourth, it could save money by eliminating the need for several storage devices.

  • Better Construction, Marketing & Sales

    Real estate technology is making managing projects, interacting with customers and partners more straightforward, and remaining on time in the construction business.

    Construction, real estate marketing agency, and real estate sales benefit from PropTech. Schedules, material ordering, and subcontractor collaboration can be managed using PropTech in construction.

    Virtual reality tours, 3D drawings, and interactive floor plans can be created using PropTech in marketing. Salespeople can utilize PropTech to develop leads, monitor prospects, and finalize agreements.

  • Improved Productivity & Communication

    Using PropTech, all parties to a real estate transaction may complete their tasks more quickly and communicate more effectively. PropTech can make it easier for a business to keep track of its properties and assets. Companies can better understand where their assets are and how they are being used with PropTech. It has the potential to enhance corporate operations and resource management.

    By providing a centralized hub for information sharing, PropTech may aid in expediting the process and reducing the need for in-person meetings. It has the potential to reduce expenses and shorten completion times.

    Furthermore, PropTech may aid in conflict resolution by facilitating better communication between all parties.

  • Analytics for Informed Decisions

    Property managers with access to data and analytics can better make informed judgments. The use of modern technology has allowed property managers to gather and analyze data faster and more accurately, allowing them to make more educated choices for their properties.

    Some benefits of employing PropTech for analytics include the following:

    1. Increased accuracy -  The use of modern data collection technology ensures that building managers have access to reliable statistics. This is crucial when deciding how to proceed with maintenance or remodeling.

    2. Faster decision-making Data and analytics facilitate rapid decision-making for property managers. It’s helpful in cases when there’s a pressing deadline.

    3. Better insights – Property managers may learn things about their buildings that they wouldn’t know otherwise using data and analytics. As a result, they will be able to see patterns and trends that will aid them in making future choices about their assets.


New and creative property technology, often known as PropTech, is gradually replacing the traditional, labor-intensive methods that preceded it. PropTech is leading a change in the real estate industry.

How real estate is traded, rented, and leased are all being revolutionized by PropTech. Both the buying and selling processes are simplified and streamlined as a result. By putting cutting-edge tools into the hands of real estate professionals, PropTech is revolutionizing the sector.


Top 5 PropTech Trends to Watch Out For 2023

PropTech stands for Property Technology, which refers to digital solutions used in real estate marketing, sales, and property management and development. The field offers plenty of opportunities but is also quite competitive, so you must keep your finger on the pulse of what’s going on if you want to succeed in the industry.

The real estate industry is already embracing new technologies like drones and virtual reality in the Proptech market. To attract buyers, developers are incorporating residential technology into their buildings, allowing residents access to things like smartphone payments, connected appliances, intelligent security systems, and even automated parking. These high-tech buildings will help keep residents happy and improve real estate sales and attract buyers who want the newest tech at their fingertips.

Virtual tours and digital marketing are changing how people search for properties, while construction has been entirely revolutionized by 3D printing. The future of PropTech solutions looks bright, with AI and Blockchain technologies expected to come into play over the next few years. These emerging trends will significantly impact how we buy and sell property, so brokers must understand their potential impact on the industry of the integrated PropTech ecosystem. In this article, we will present our top 5 PropTech trends to watch out for in 2023.

  • Software-As-A-Service (SaaS) for Searching, Renting, Buying, & Selling Properties


    The rise of software-as-a-service (SaaS) technology has given this industry some new hope. With SaaS, consumers can search for properties from their computer or smartphone, filter based on their criteria, and connect with agents for assistance without ever leaving their homes. Consumers can also get notifications when properties that match their criteria come onto the market and make offers instantly. In addition to finding homes faster, these tools can help consumers save time and money as they shop around.

    Many companies have jumped on board the digital wave to stay competitive. These innovative technologies allow agents to track online activity, reach out to potential customers through social media, and generate reports at the end of each day.

  • IoT and Smart Buildings for Convenience


    IoT and Smart Buildings are two of the biggest technology trends affecting your life. Both have enormous implications for businesses, as well as consumers. The idea of devices being connected and able to exchange data is known as the Internet of Things (IoT).

    It means that devices such as thermostats, light bulbs, washing machines, home security systems, and even cars can be monitored remotely or have their settings changed from afar. As more people become comfortable with this idea, they may use it for convenience. Imagine never having to worry about whether you’ve left the lights on because your building has an intelligent system that turns them off automatically when no one’s there!

  • Virtual & Augmented Reality for Construction & Site Visits

    Virtual & Augmented Reality

    Virtual and Augmented Reality (VR & AR) are set to be game changers for the construction industry, especially when it comes to site visits. With Virtual reality in real estate, you can provide your client with a realistic view of the project without having them leave their seat. This is particularly helpful for projects with multiple stakeholders or located over long distances. VR allows you to share designs more quickly and accurately than ever before.

    One thing we’re looking forward to seeing happen is Augmented Reality (AR). AR uses live footage from cameras onsite and uses computer-generated images to insert additional data into the environment, such as 3D models, measurements, spatial relationships, etc. The possibilities for this technology seem endless – think about how much time could be saved by integrating AR into an early-stage design process!

  • AI and Predictive Intelligence Platforms for Analytics and Reporting

    AI and Predictive Intelligence

    We are producing and consuming more information than ever as a global society. Predictive intelligence platforms for analytics and reporting will be critical tools for decision-makers who need insights from structured and unstructured data. These platforms will provide fast and accurate reporting, with predictive analytics to anticipate future trends.

    As the number of investors in real estate grows,AI in real estate and these advanced analytical systems will become increasingly important. Developers and marketers can also use this technology to manage operations across all business areas. They will receive recommendations on optimizing their strategy, reducing risks, and improving performance.

  • Blockchain Tech for Transparency & Clean Transactions


    Blockchain is a type of distributed ledger that can be used to record transactions and track assets. With blockchain, every transaction is recorded across an entire network of computers (called nodes) and then time-stamped. It ensures that the data on the chain remains unaltered and cannot be changed.

    It proves to be a great tool in the real estate world, where there is so much distrust amongst parties dealing with such large sums of money. The transparent nature of this technology gives peace of mind to both buyers and sellers, as they can see when the asset was last updated, how many times it has been updated, what changes were made (if any), and by whom.


As the world becomes more technologically driven, we will see real estate change rapidly. Too stay ahead of this curve, real estate professionals and other stakeholders in the industry need to stay informed on what trends are shaping the future of our sector.

These Proptech trends in 2023 will shape people’s search for housing, live in their homes, work within office buildings, and invest their money throughout the next decade. With emerging trends such as AI, Virtual reality, Augmented reality, SaaS, Blockchain, IoT, etc., there is no doubt that the future of real estate is becoming clearer by the day.

It is essential to keep up with these trends so you can be prepared when they become mainstream over the coming years.

Real Estate Sales

The Evolution of Sales & Marketing in Real Estate

Real estate marketing has evolved significantly over the past two decades. The internet and the emergence of digital technology have played a huge role in this. The availability of online platforms has completely changed the way real estate developers, real estate buyers, and intermediaries (agents/brokers) interact with each other. This has led real estate companies to modify their sales & marketing efforts in ways that they can engage their audience online.

Traditionally customers would reach out to a real estate developer’s office or to brokers or agents to enquire about properties, after which they would visit the property and then make the buying decisions. Now a site visit can be scheduled within the click of a button, one can view floorplans on websites from the comfort of their homes. Isn’t that amazing?

Before we dive further into this, let’s look at how the real estate sector evolved.

Phases of Real Estate Sales & Marketing

Phases of Real Estate Sales & Marketing

Over the years, real estate marketing has gone through three distinctive phases. Here is an overview of it:

  1. Use of Signages: Although signages are used till date, they were the primary mediums of real estate marketing back in the day.

  2. Use of Print Media and Direct Marketing:Print media continues to be an important medium of marketing in the real estate sector. However, now with the emergence of digital media and digital marketing, the sector’s reliance on print media for marketing has reduced. Direct marketing through flyers and brochures was a big hit back then and it continues to be in use to date. The only difference is that now flyers, brochures, and other marketing collaterals can be made digitally. Thus, saving up on printing costs.

  3. Integration of Digital in Real Estate Sales & Marketing:With the emergence of digital and its integration in real estate sales & marketing, real estate developers have an online presence. Websites and social media platforms serve as an effective medium of reaching a larger audience than, which can be reached through traditional mediums of marketing like newspapers, flyers, brochures etc.

The Role of Covid-19 in the Shift Towards Digital

The Role of Covid-19 in the Shift Towards Digital

The pandemic disrupted almost every industry. However, its impact on the real estate sector encouraged real estate developers to adopt digital technologies to conduct their businesses. Who would have thought of investing in conducting virtual site visits, if it was not for the pandemic? Slowly, real estate companies and their intermediaries are getting accustomed to the new normal of digitizing sales marketing initiatives.

Home buying behavior has changed post pandemic, and it has become vital for real estate developers to keep pace with the changing times. By going digital, developers/brokers can reach their target audience within the click of a button.

Adoption of Digital Technology

Adoption of Digital Technology

In today’s digital age, by utilizing powerful tools like real estate CRM, Facebook and Google, real estate developers or brokers can find the right prospects, target, and nurture them. Although there is a buzz around adoption of digital technology in the real estate sector; it does not come without challenges. Adopting a new technology companywide requires a well thought out process to:

  • Address people challenges.
  • Make provisions for investment in digital technology and for its integration with the existing IT infrastructure of the company
  • Take appropriate measures to manage and protect the data that’s collected though digital marketing initiatives

How Can You Go About Digitizing Your Real Estate Business?

How Can You Go About Digitizing Your Real Estate Business?

Here is how, by:

  • Designing a digital sales & marketing strategy
  • Investing in digital platforms
  • Training employees to use the digital platforms
  • Making provision to measure digital campaigns and their effectiveness

By now we have understood that digitization is crucial to the growth of the real estate sector. Since the core strength of a real estate company is building state-of-the-art infrastructure, it is important that they join hands with a firm that specializes in real estate sales & marketing.

By outsourcing sales & marketing, the real estate company gains access to a pool of experts who specialize in real estate sales & marketing.

Are You Looking for An Expert in Real Estate Sales & Marketing?

Are You Looking for An Expert in Real Estate Sales & Marketing?

You are on the right track. Instead of devoting any unnecessary time, outsource your sales & marketing to BeyondWalls today!

BeyondWalls is a tech-driven platform that enables collaboration between real estate developers and real estate channel partners (brokers) with a view to provide a seamless end-to-end offering for the home seeker.

Backed by Majesco, a publicly listed tech firm, and powered by a 200-member team of K2V2 Technologies, an award-winning PropTech firm, BeyondWalls aims to be a one-stop transparent and trusted platform for the entire real estate ecosystem in India.

At BeyondWalls we believe that property selling should be an integrated approach and we know how to do it best. We are trusted by some of the most renowned names in the real estate sector.

With over 1000 happy customers and a track record of generating over 50 million leads across channels, we are undoubtedly a one-stop solution to help real estate developers in India to reach their sales & marketing goals.


Best Practices for Real Estate Facebook Campaigns by Sashi Mahavadhi, from Facebook (Meta)


BeyondWalls- an integrated PropTech ecosystem for real estate in India, recently organized an event titled ‘Hyderabad Realty- Innovations in Marketing’. The aim of the event was to bring together esteemed industry leaders from Hyderabad for a discourse on market insights, consumer demands and marketing innovations.

As a part of the event, Mr. Sashi Mahavadhi, a Digital Expert from Facebook (Meta) shared some insights about real estate campaigns on Facebook. These insights focused on the optimization of such campaigns, which could navigate the dynamic consumer behavior and Facebook algorithm to produce successful results.

Here are some of the crucial Take-aways from the real estate campaign optimization session:

The excerpts of the session can be heard in an insightful video on the ‘Best Practices for Real Estate Facebook Campaigns by Sashi Mahavadhi, from Facebook (Meta)’

7 Levers for Campaign Success:

A campaign is affected by a variety of factors that work collectively and individually to determine its level of success.

Campaign Objective:

  • It means the goal with which the campaign is being run
  • It should be clearly defined according to the type of project that is being marketed
  • Luxury campaigns should have niched objectives that focus on showcasing the project


  • It means identifying the audience that is to be reached through the campaign
  • The algorithm is designed to recognize sizeable target sizes
  • Having narrow targets will delay the learning process of the algorithm, and negatively impact the campaign

Creative Format:

  • Campaigns should ideally include a combination of vertical, horizontal and video creatives.
  • Videos should align with the user trends, and be made mobile-first in a vertical alignment
  • The timing of videos should be under 15 seconds to capture attention


  • A campaign should optimize its outcomes before venturing into lead generation
  • The project, its target audience and the pricing strategy behind it should be carefully understood


  • The initial approach should be to opt for the lowest-cost bidding
  • It is essential to understand the price that consumers are willing to pay per lead
  • Once this happens, a different budget mechanism can be chosen


  • Campaign success is driven by an understanding of the behavior of leads online
  • Measurement is easier with digital channels in comparison with any others
  • The average cycle to close a lead lasts 45-60 days, which must be reconciled with campaign statistics while measuring its success


  • It is preferrable to opt for the auto-placements, and let the system make the decision for you
  • A few weeks into the campaign, placement sets which are not suitable can be negated
  • This is not recommended at the starting stage because there are no available insights into how the audience functions

Learning Phase Best Practices

Learning Phase is not an optimum state for a campaign to be in, since the Cost per Lead increases during this time.

Efforts should be made to keep the campaign in the active state always.

Avoid Frequent Edits:

  • The Learning Phase is extended for most campaigns because of frequent changes being made
  • These constant changes prevent the algorithm from stabilizing

Edits that Will Cause an Ad to Re-enter the Learning Phase:

  • Changes that make a campaign go from active state to learning phase can be quantified in some aspects
  • Parameters like budget, bid amount etc. can be changed within a margin of 20%
  • If more drastic changes are frequently made, the campaign gets pushed back to the learning phase
  • This transition impacts all subsequent metrics

Avoid Having Too Many Ad Sets:

  • Having too many ad sets at once will cause each ad set to deliver less often
  • Fewer ad sets hence exit the learning phase to enter the desired active state
  • This leads to more budget being spent before the delivery system has fully optimized performance

Avoid Low Conversion Volume and Constrained Setups:

  • Test new creative and marketing strategies to improve your performance over time

Increase Budget Liquidity:

  • Calculate daily budget based on 50 conversion/week threshold and use campaign budget optimization

Bidding Properly:

  • Choose the right bid strategy based on your goals and cost requirements.
  • When possible, assign a value to your audience and bid according to LTV
  • If using a bid cap, make sure your cap is high enough
  • It is recommended to set the cap higher than what the goal is

Targeting Best Practices

Targeting simply means identifying the select segment of audience that will be constructively impacted by the campaign.

Classifying the Project:

  • The ideal targeting method should be aligned with the type of project
  • For affordable projects, there are more takers and hence leads can be generated even with broad targeting
  • For premium projects, it is recommended to start with custom-made and look-alike audiences as the target

Custom Audience:

  • The target audience can be customized based on prior data and statistics
  • While building custom audience, the time and frequency of reaching the audience is crucial
  • For accurate targeting, it is a must to have a strong seed audience
  • Seed audience refers to the existing set of users of a business, identified from past projects and consumer behavior
  • For splitting audience, if broad targeting is opted, it should be left to the Meta algorithm
  • If focused targeting is opted, the seed audience is crucial

Special Ad Audiences:

  • Size of the audience should no less than 5,000, and no larger than 50,000
  • It can be varied within 1-5%


  • Increase retargeting windows. Ensure retargeting increments align with site traffic volume
  • Bucket special ad audiences into larger groups (i.e.,0-1%, 1-2%, 3-5%, 5-10%)
  • Group together interest and behavior targets with high overlap
  • Minimize audience overlap by using proper audience exclusions
  • You have the option to auto refresh your custom audience so it’s not manual work

Creatives – Best Practives

Creatives are the foundation of good real estate marketing, as they dictate the visibility and engagement of a campaign.

Best Practices for Videos:

  • The conventional practice of detailed videos which last 40+ seconds, is not advised
  • The ideal video content should be under 15 seconds
  • The brand should come forth within the first three seconds of the video
  • It should focus on showing only one aspect of the project at a time
  • This engages the audience more and differentiates the content from other, cluttered videos
  • Videos should be optimized to be understandable even without sound
  • They should be in vertical format suitable for mobile

Diversify Formats:

  • Creatives should not be one, standard format
  • New and advanced technologies like Augmented Reality (AR) can enhance marketing efforts

Single Focal Point:

  • Ensure that you’re only asking people to look at one thing
  • If you already have assets, consider cropping them so the focus of the image is framed nicely

Highlight Your Service:

  • The value proposition should be clearly displayed through the creatives

Inspire Action:

  • Use the copy or call-to-action button to motivate the audience that is seeing your campaign to act
  • What is needed and expected from the audience should be communicated

Take Up Real Estate:

  • When thinking about creatives, take up as much space as possible
  • Recommended formats are 1:1, 4:6, and 9:16 for stories

Creatives – Empirical Learnings

Broad Classification of the Types of Creatives for Real Estate:

  1. Lifestyle
  2. Amenities (such as Pool, Interiors, Lobby etc.)
  3. Offers
  4. Stages of Construction

Real Estate-Specific Observations:

  • 6 second timing works the best, and gives 4X CTR compared to Image Ads
  • Banner Ads have 1.5X times the CTR of Carousal Ads
  • Balcony View has a 10% higher CTR than Living Room
  • Signature sign for every creative is a must, as branding plays a big role in Real Estate buying

For more insights on the effectiveness of digital campaigns for real estate, and insights on how they can be optimized, reach out to us!

PDF Resource: RE Facebook Campaign Strategy by Sashi Mahavadhi