How PropTech is Influencing Indian Luxury Real Estate

Date: August 4, 2022
Author: Riddhi Gadhiya
How PropTech is Influencing Indian Luxury Real Estate

In the last two years, the world has been struggling to recover from the effects of the covid pandemic. It had brought all economic activities to a standstill, and real estate was among the other commercial industries that were struggling to recover. The sector faced a lot of ups and downs, mainly driven by the lack of stability in the economy. However, the industry has proven itself to be resilient and is slowly getting back to its former pace.

How is the Indian Real Estate Sector Presently?

Presently, one faction of real estate is proving to be thriving in comparison with others, and that faction is luxury real estate. As per reports, luxury property accounted for only 7% of the overall sales in Q1 of 2019, and have now increased to comprise 12% of the overall sales in Q1 2022. This change in consumer sentiment can be primarily linked to the feeling of security that people associate with their homes, and hence they are preferring bigger spaces.

There is growing understanding in the minds of developers regarding consumer demands. Properties are hence being tailor-made to satisfy all these demands. This understanding comes from the analysis and interpretation of scores of data pertaining to market trends and consumer behavior which is being enabled by PropTech.

PropTech- The Merging of Technology with Property

PropTech has greatly influenced the real estate sector, and is one of the biggest contributors to the revival of the luxury market. In simple terms, PropTech means the aspects of digitization and automation that have been merged with the real estate industry. This is helping in the streamlining of the industry, and also increasing its efficiency and transparency.

One of the biggest advantages of adopting PropTech solutions for the industry has been the big data that is easily generated, segregated and stored. The data covers a vast spectrum, ranging from market trends to consumer sentiment. This data is an extremely valuable resource for any real estate business, since it can offer direct insights on what homebuyers are demanding. The insights can be appropriately analyzed by developers, and used to align their projects with the ongoing trends and enhance their sales.

With respect to the luxury real estate sector, PropTech has achieved success due to the data-driven insights and market information that it generates.

Here are some of the key aspects that Proptech has revolutionized, leading to an improvement in the sales of the luxury market:

1. Location Analysis:

Real Estate Sales Trends 2022

Luxury properties cannot thrive in any and all areas. They have to be adequately matched by the surrounding neighborhood and amenities, and it is essential to identify a location where such properties will sell. The location has to be studied in association with the other consumer demands, because they operate hand-in-hand for the success or failure of projects. The Indian real estate industry is comprised of several potential micro-markets where there is demand for luxury projects, and the data gathered by PropTech solutions can help in such locational analysis.

2. Understanding Consumer Sentiment:

Digitization allows for large volumes of data pertaining to consumers to be easily collated. This data can give developers input regarding what type of properties consumers are preferring, the desired configuration, carpet area and amenities in the projects, and much more. This information is the foundation of building a good project, and it must be analyzed well. Due to the influence of PropTech, developers have been able to identify the niched audiences who demand luxury properties, and their project strategies have allowed them to satisfy all the requirements that consumers have.

3. Pricing Decisions:

The emergence of PropTech has led to precious data regarding pricing preferences of consumers to be stored and used for analysis. Pricing a project well is extremely crucial to attain real estate sales growth , and it becomes even more important for luxury projects. There are various aspects involved in pricing decisions, and they have to be made with a balance between offering a good price for consumers and gaining profits on the property. Developers can use the data gathered by Proptech solutions to smartly understand the pricing trends, and can then make informed pricing decisions.

4. Simplifying Purchases:

One of the biggest positive changes in the real estate sector that has emerged with PropTech has been the automation and simplification of the purchasing process. This has not only helped the luxury segment to enhance its sales, but has led to overall real estate sales growth. With the influence of PropTech, the standard sales and marketing have seen a shift towards real estate digital marketing and sales automation.

BeyondWalls- an Integrated PropTech ecosystem

BeyondWalls is an end-to-end partner for all real estate stakeholders. It is a tech-driven platform, and offers services that range from project and pricing strategies, go-to market strategies, as well as full funnel sales analytics. It makes the best use of PropTech solutions to make data-driven strategies that can allow developers to cater to the demands of consumers. Such informed decisions are crucial for the sales success of all real estate segments, and especially the luxury market.

Riddhi Gadhiya

Riddhi Gadhiya is a dynamic and accomplished Brand Architect specialised in Performance Marketing, currently contributing her expertise in the field of PropTech at BeyondWalls. With over 7 years of experience, Riddhi has established herself as a solution-focused and result-oriented digital marketing professional, garnering praise for her exceptional performance and track record of proven results.

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Comments (9)

Martin J

I would also like to add that PropTech is playing a vital role in bridging the gap between the supply and demand of luxury real estate in India. By making luxury real estate more accessible to a wider range of buyers, PropTech is helping to grow and expand the market.

Sanket Ahuja

I really enjoyed reading this blog post. It was very informative and it gave me a good overview of the ways that PropTech is being used to improve the luxury real estate market in India

Gunjan Datta

I agree with the article's assessment. Proptech is a disruptive technology that is having a major impact on the real estate industry.

Sumit Agarwal

Great article! It's impressive to witness the luxury real estate market's resurgence with the help of technology. PropTech is truly reshaping the industry.

Roshan Ghosh

That's really Well-written and thought-provoking.

Amol Parekh

Thanks for sharing quick overview of the current state of the Indian luxury real estate sector, as well as the factors that are driving its growth


This blog post offers valuable insights into how Proptech is influencing Indian luxury real estate. The analysis of the key trends and technologies, combined with real-world examples, provides a comprehensive understanding of the advancements happening in the luxury segment.

Rakshit Singh

Thank you for sharing valuable insights into how technology is reshaping the landscape of high-end property developments and enhancing the overall luxury real estate experience.

Mudra Seth

I agree with your point of view, your article has given me a lot of help and benefited me a lot. Thanks. Hope you continue to write such excellent articles on PropTech.