Create A Successful Digital Marketing Plan for Real Estate Business

Author: Riddhi Gadhiya
Real Estate Digital Marketing Plan

As an experienced realtor, you must have known the shift in property search in the last 10 years. The changes have advanced more towards the technological side of things, empowering your customers to look for online information while they look to buy a house. This digital penetration has changed the entire dynamic of real estate in the last couple of years.

Because of the advent of the digital market, your customers would come to you with well-backed research on the home they are looking into. Almost 83% of home buyers see a property online for the first time they purchase. And almost 33% of first-time home buyers look for properties online when they start researching.

If you are new to this and fear that the hefty changes in the real estate market will curb your prospects, do not worry. We have compiled a list of things you can do to create more opportunities for your business with a successful digital marketing plan. Let’s dive in deep to know about them.

Steps to Follow to Create a Solid Digital Marketing Plan For Real Estate Business:

1 .  Create Your Business Website

What is Social Media Marketing?

In any business, a website is necessary, but for a real estate business, a website is a must.  As you are selling a product that is heavily influenced by its look and feel, you must have a website that is enticing enough and is filled with multimedia to showcase the best part of the project. You can leave them with essential information so they would want to come more.

Also, with all the necessary details, you can list people you have worked with and met their real estate needs. It would humanize your website and build your audience’s trust in you. Almost  57% of internet users have admitted that they don’t recommend brands with poorly designed websites.

You can hire a  real estate marketing agency if you are unaware of the technical side of things.

2 .  SEO Strategy

SEO stands for Search Engine Optimization. The better your website is for the audience, the higher it goes in the Google Page Ranking. Almost 70% of marketers in today’s world prefer SEO over other PPC for multiple reasons. For a real estate property marketing plan, you should ensure that your website has as much helpful content for your audience. SEO helps in the growth of your real estate business by:

  • Optimizing your visibility online 
  • Increasing your reach to your potential customers
  • Creating a trust factor with your audience
  • Valuable content on blog posts, boosts page ranking.

3 .  Pay-Per-Click Advertising

What is Social Media Marketing?

PPC advertising would work well for your real estate business if you want to generate leads. You should add this to your real estate digital marketing plan. By using PPC advertising you target people with similar searched keywords as your business. You pay for the ad when an interested buyer has clicked on your ad.

This is a genuine source for lead generation. As a real estate business, you can put your business ads and people searching for keywords similar to your brand and business will land on your page if your ad fits their needs. 

4 .  Email Marketing

Email marketing and campaigns are still relevant marketing plans for real estate businesses. It is a great way to generate leads and stay in touch with your existing clients. Also, you get your buyer’s persona with a well-rounded campaign. You can find clients through this and personalize your relationship with your customer base.

5 .  Content Strategy

What is Social Media Marketing?

Content strategy is where you use videos, blog posts, or images to create content with value for your audience. This is imperative to your real estate marketing plan as it regulates your viewership and engagement. Websites that respond quicker have 434% higher pages indexed by Google crawlers. Your website will be a top choice if your blog posts are useful and respond quickly to their users. 

Content strategy is how you share real estate news, tips, updates, or fun facts with your buyer or potential buyers. It is said that videos have 3 times higher engagement and viewership than regular content, so you should look to add it to your digital marketing strategy.

6.  Social Media Strategy

What is Social Media Marketing?

A realtor marketing plan is nothing without a social media strategy. You must have a presence on the social media handles where your target base is. You need to make them aware of your work and be present in their social media feeds. 

A study suggests that adding a social media plan to your digital strategy will increase your revenue by more than 20%. You can choose social media channels based on your audience’s presence on that media channel. 

7 .  Host Webinars

People look for an expert’s advice in a matter and if you could be someone or have someone with fundamental knowledge of real estate for your audience, then your webinar would be a definite success. A thoughtful speaker will enhance your real estate property marketing plan by folds. 


A digital strategy is a mixture of all these aspects. While forming one for you, get in touch with a real estate marketing agency to get the best for your firm. People are shifting away from offline modes to online platforms to gain the best for them. If you are a realtor or an individual looking to buy a home, you must add a digital marketing plan to your list of things to go through.


Riddhi Gadhiya

Riddhi Gadhiya is a dynamic and accomplished Brand Architect specialised in Performance Marketing, currently contributing her expertise in the field of PropTech at BeyondWalls. With over 7 years of experience, Riddhi has established herself as a solution-focused and result-oriented digital marketing professional, garnering praise for her exceptional performance and track record of proven results.

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Comments (10)

Saloni Shah

That's really informative. The article also discussed the importance of tracking your results. It's important to know what's working and what's not so that you can improve your campaigns over time.

Bobbie Walsh

I'm so glad I stumbled upon your blog. This has been a valuable read.

Suyash Sethi

Good read, I'm impressed with the article.

Andrew J

I enjoyed reading your article on real estate digital marketing. It covers some great points about the importance of having a strong online presence, using social media effectively, and running paid advertising campaigns.

Gary Lamb

The most important takeaway from this article is that digital marketing is essential for any real estate business that wants to succeed in today's competitive market. I especially appreciated the section on the importance of creating a strong website. I think this is an often overlooked aspect of digital marketing, but it is essential for success.

Anish Gupta

The blog post was helpful and easy to understand.


Good post, it provides practical advice on conducting market research, analyzing competition, and segmenting the target audience, which are essential steps in creating a focused and effective marketing plan.


Overall, this blog post provides a comprehensive roadmap for creating a real estate digital marketing plan. The step-by-step approach, combined with practical tips and insights, makes it a valuable resource for real estate professionals looking to enhance their digital presence and generate more leads. Great job!


This informative piece serves as a valuable resource, offering practical tips and strategies to maximize the impact of digital marketing efforts in the competitive real estate landscape.


Vey insightful. This blog post highlights the importance of a well-crafted digital marketing plan for real estate business. The strategies, tips, and best practices shared here provide valuable guidance for professionals looking to leverage the power of digital platforms to reach and engage their target audience effectively.