Real Estate Investment in India 2024: Expert Insights

Author: Riddhi Gadhiya
Real Estate Investment in India 2024: Expert Insights

In the ever-evolving landscape of real estate, it becomes a mandate to remain updated with the trends and economic factors. The current real estate scenario reflects a complex interplay of economic factors, technological advancements, and changes in consumer preferences. The past year witnessed a flexible market grappling with challenges that were posed by global events and local market dynamics. From regulatory regulations to fluctuating GDP, the real estate world navigated through the market on a good note.

As we step into a new year, we expect the real estate industry to undergo new transformations with numerous factors coming into play. The upcoming year holds the promise of new-age innovation, the role of technologies, the growing impact of sustainable practices, and varying economic factors.

This blog will explore the intricate landscape of real estate for the year 2024, backed by expert insights.

  1. Economic Trends Shaping the Real Estate Market

    Understanding the economic trends is a crucial factor in making well-informed investment decisions. The Indian government plays a major role in shaping the industry. Having a brief knowledge of the latest policies and government initiatives acts as a significant game-changer for investors.

    • Affordable Housing Initiatives: The Union Budget 2023-2024 set aside INR 79,000 crores for the PMAY (Pradhan Mantri Awas Yojana), which gave a significant boost to the affordable housing sector. This scheme is said to be completed by 31st December 2024. The beneficiaries under this scheme are MIGs (Middle-Income Groups), LIGs (Low-Income Groups), and EWS (Economically Weaker Section).

    • RERA (Real Estate Regulation and Development Act): RERA is a landmark legislation in India aimed to protect homebuyers’ interests and to promote transparency in the real estate sector. Enacted in 2016, RERA mandates the registration of real estate projects, ensures adherence to project timelines, and establishes a grievance redressal mechanism, enhancing accountability and trust in the real estate industry. RERA has helped in boosting the confidence of homebuyers and investors alike.

    • GST (Goods and Services Tax): GST is a single tax applied to goods and services, replacing various other taxes (VAT, Service Tax, etc.). This has brought uniformity in the tax structure, minimizing complexities. Residential properties have a GST rate of 5%, while commercial properties are taxed at 18%.

    • FDI (Foreign Direct Investment) Policy: The surge in India’s real estate market can be attributed to its favourable FDI policies and heightened transparency in transactions. As per Livemint, an impressive 81% of total investments are from foreign sources, and institutional investments in Q1 2023 witnessed a notable 37% year-on-year surge, reaching $1.7 billion, with the office sector taking the lead.

  2. Sustainable and Green Investments

    From the use of eco-friendly construction materials to adapting energy-efficient resources, real estate is showcasing a paradigm shift towards green and sustainable developments. These developments not only align with environmental safety but also cater to the growing demand for eco-friendly living spaces.

    As energy costs rise and climate change awareness deepens, real estate investors are recognizing the long-term viability and marketability of green initiatives. Incorporating sustainability is not merely a trend but a fundamental reorientation of the real estate industry towards a greener and more responsible future.

  3. Emerging Technologies in Real Estate

    real estate investment india 2024

    In the digital age, technology is just a tool; it’s a transformative power shaping not just the real estate industry but also our lives. The evolution of Proptech, Virtual Reality (VR), Artificial Intelligence (AI), and blockchain technologies are becoming significant key drivers of the real estate industry.

    • Proptech Revolution: Proptech, a fusion of property and technology, is revolutionizing the industry by introducing innovative solutions like online property management platforms, digital marketplaces, and intelligent building technologies, streamlining processes and enhancing user experiences.

    • Virtual Reality (VR): Virtual Reality is reshaping the real estate landscape by offering immersive property tours and virtual walkthroughs, enabling potential buyers and investors to explore properties remotely, saving time and providing a realistic preview before physical visits.

    • Artificial Intelligence (AI): Artificial Intelligence is driving efficiency in real estate through predictive analytics, facilitating data-driven decision-making for investors, creating property valuation models, and personalizing customer experiences, contributing to a more streamlined and informed industry.

    • Blockchain Technology: Blockchain technology enhances transparency and security in real estate transactions with the help of a decentralized ledger for property records and transactions, reducing fraud risks, and increasing trust among stakeholders in the property market.

    These technologies go beyond mere innovation; they redefine the entire real estate experience. Investors enjoy the benefit of streamlined processes, developers gain efficiency in project management, and homebuyers want a more informed and immersive property exploration. Navigating the future of real estate marketing means acknowledging these technological advancements and understanding their far-reaching implications.

  4. Trends in Property Investment

    The dynamic world of real estate requires a keen understanding of the ever-changing trends. Every potential investor must acquaint themselves with the multifaceted trends in the market to make sound investment decisions. Whether the trend speaks about shifting preferences towards smart homes, shared spaces, or an inclination towards a specific type of architecture, it is crucial to ensure that investors are updated with the latest trends in the market.

    Besides this, the rise of co-living and co-working spaces is a noteworthy trend in the industry. Changing work dynamics and lifestyle preferences of homebuyers are impacting the demand for non-traditional spaces.

    Additionally, the demand for housing in Tier 2 & Tier 3 cities is opening new doors of real estate investment opportunities for investors. These cities offer a distinctive landscape with lucrative opportunities and growth potential. Hyderabad, Pune, and Chandigarh are some of the significant cities witnessing steady growth in the real estate realm.


In the year 2024, real estate industry promises a stable future for real estate online sales in India. The economic trends, sustainability and green practices, government policies, and emerging trends will be the key drivers, hence, investors and buyers must align their investment decisions with a proper understanding of these factors.

Follow BeyondWalls, a real estate marketing agency & integrated PropTech ecosystem, to stay up to date with the industry trends.


Riddhi Gadhiya

Riddhi Gadhiya is a dynamic and accomplished Brand Architect specialised in Performance Marketing, currently contributing her expertise in the field of PropTech at BeyondWalls. With over 7 years of experience, Riddhi has established herself as a solution-focused and result-oriented digital marketing professional, garnering praise for her exceptional performance and track record of proven results.

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Comments (3)

Akshat Gupta

Great article! It provides valuable insights for investors navigating India's dynamic real estate market in 2024, making it essential reading for anyone interested in the sector.


Impressive analysis of the key trends driving the real estate market in 2024. A must-read for investors and industry professionals alike!

Joseph D.

Informative and insightful! This article offers a comprehensive overview of the trends and factors driving the real estate market in 2024. Highly recommended!