What is Real Estate Marketing? Top 10 FAQs

Author: Riddhi Gadhiya
What is Real Estate Marketing? Top 10 FAQs

Effective marketing is a critical component of a thriving real estate business. It encompasses a range of strategies and techniques that aid in promoting and selling properties to potential buyers. You may have many questions if you’re seeking to enhance your marketing efforts.

This blog post will address the top 10 frequently asked questions about real estate marketing and its significance in the industry, from the fundamentals of real estate marketing to more advanced techniques.

  1. What Is Real Estate Marketing?
  2. Real estate marketing refers to the methods and practices used to promote and advertise real estate properties to potential buyers. It involves various strategies and tactics to attract and engage potential clients, generate leads, and close deals.

    Real estate marketing is a crucial aspect of the real estate industry as it helps you showcase properties, build your brands, and connect with clients. Additionally, it plays a vital role for property developers and investors, who rely on marketing to attract potential buyers and ensure a return on investment.

  3. What Are Some Examples of Marketing Strategies in Real Estate?
  4. Real estate marketing has many forms, including online and offline advertising, social media campaigns, property listings, and direct mail campaigns.

    Effective marketing requires a deep understanding of the local market, the target audience, and the latest marketing trends and technologies.

    Here are some strategies used in real estate marketing

    1. The best marketing tool for you is social media. You can create business profiles on platforms like Facebook, Instagram, and Twitter, sharing pictures and videos of properties and engaging with followers.

    2. Email marketing allows you to reach out to potential clients and inform current clients about new projects and market trends.

    3. One of the crucial parts of the real estate industry is Networking. You can attend events and meetups to connect and build relationships with other professionals.

    4. Print advertising, such as flyers, brochures, and postcards, is an effective marketing tool, particularly for local listings and events.

    This is where Beyond Walls Digital comes in – a comprehensive digital marketing platform specifically designed for real estate developers. By leveraging the power of various digital channels such as search engines, social media, email, videos, walkthroughs, virtual tours, websites, paid Google and Facebook ads, and more, Beyond Walls Digital helps developers create a solid and impactful online presence.

  5. What Is Inbound Marketing in Real Estate?
  6. Inbound marketing per se is a strategy that attracts potential clients to real estate businesses by developing valuable content and experiences that address specific needs and interests.

    It creates a customer-centric marketing approach, providing value to clients rather than pushing advertising and sales messages. It also aims to position the business as a trusted authority in the real estate industry.

  7. How Do You Generate Real Estate Leads?
    1. Online Marketing: Online marketing is the most popular method for generating leads. You can create a professional website with an optimized landing page, use social media platforms like Facebook and Instagram, and run ads on Google or Facebook to reach the target audience.

    2. Networking: Networking is an effective way to generate leads. Attending Industry events and local associations helps you to connect with other professionals, such as channel partners and contractors.

    3. Direct Mail Marketing: Email marketing is a cost-effective way to generate leads. You can Send postcards, flyers, or newsletters to inform clients about the offers.

    4. Cold Calling: Cold calling is a challenging method, but it effectively generates leads.

  8. How Can I Promote My Real Estate Business?
  9. The most challenging task of a real estate business is promotion, but with strategies, you can expand your reach and generate more leads.

    1. Online platforms -you should establish a robust online presence by creating a website, using social media platforms (Facebook, Instagram, google ads), and optimizing your search engine rankings. The online presence will help potential clients to find you and learn about your services.

    2. Network- as mentioned above, Networking is the key in the real estate industry. Attend local events, join professional organizations, and build relationships with other industry professionals to expand your network.

    3. Customer service – excellent and personalized customer experiences can help you stand out from competitors and earn repeat business and referrals. Providing valuable resources such as informative blog articles, walkthrough videos, and sample flats can attract potential clients.

  10. How Do You Attract Buyers to Real Estate?
  11. Real estate is a highly competitive industry, with many agents vying for the attention of potential buyers. It’s imperative to have a strategic and well-planned approach.

    Following are some of the methods to attract buyers to real estate

    1. Optimize Your Online Presence

    2. – Create a visually appealing and user-friendly website showcasing your properties.

      – Use high-quality photos, videos, and detailed information about the property’s features and amenities.

      – Utilize social media platforms like Facebook, Instagram

      – LinkedIn to promote your properties.

    3. Price Your Properties Competitively

    4. – Research the local market to determine the current market value of similar properties.

      – Be realistic about your asking price.

    5. Attractive Offers and payment plans

    6. – You can create a sense of urgency through limited time offers to highlight the scarcity of available properties in the areas to motivate buyers to act quickly.

      – Developers can entice buyers by providing incentives such as discounts, flexible payment plans, and freebies.

  12. What Is a Real Estate Marketing Plan?
  13. A real estate marketing plan is an all-inclusive strategy designed to promote your company’s services, generate leads, and sell properties.

    It comprises a series of tactics, mediums, methods, and messages that will reach and engage potential buyers and sellers (channel partners).

    To develop a successful marketing plan, you must conduct quality and quantitative market research and do competitive analysis to identify your unique selling points and understand your target audience.

    For example, Branding and messaging can create a consistent and memorable image across all channels, including digital marketing tactics like social media, creative landing pages, email marketing, and search engine optimization. The plan should include metrics for measuring success and regular adjustments to improve results. With a well-crafted marketing plan, you will stand out in a competitive market and attract new clients.

  14. How Do You Create a Real Estate Marketing Plan?
  15. Creating a real estate marketing plan can seem daunting, but it’s crucial to success in this highly competitive industry. Understanding your unique selling proposition, setting marketing goals, and outlining the strategies and tactics help you achieve your targets.

    The following steps will help you create the best Real Estate plan.

    1. Start identifying your target audience and define your unique selling proposition.

    2. Consider your budget for, e.g., which channels you’ll use to promote your property or services and the tactics you’ll employ to reach your target audience.

    3. Utilize traditional and digital marketing techniques like social media, email, and print advertising.

    4. Measure your results and adjust your plan accordingly. Remember, a well-crafted marketing plan can be the key to achieving your real estate goals.

  16. Do You Need Social Media for Real Estate?
  17. Social media is an integral part of people’s daily lives, and it has also transformed how businesses operate, including the real estate industry.

    Social media platforms like Facebook, and Instagram, will give you an effective way to reach out to your potential clients.

    By using social media, you can build your brand and connect with your target audience. Social media platforms also offer creative tools for creating engaging content, such as images, videos, and infographics, which will help you showcase properties visually appealingly.

  18. How do I know if my marketing efforts are working?
  19. Keeping an account of your marketing efforts is essential to use your resources effectively and achieving your business goals.

    The following are a few ways to determine whether your marketing strategies are working.

    1. Set clear goals and objectives for your marketing campaign. E.g., increasing website traffic or generating more leads or promotions.

    2. Track the progress of your campaign using relevant metrics such as website analytics and active social media engagement.

    3. Monitor your sales and revenue growth to determine your marketing efforts to translate into actual business results.

    Regular review and analysis of your marketing metrics will help you identify areas for improvement. Be open and adjust your strategy to optimize your results.


Real estate marketing is important for any real estate business as it can significantly influence successful and compelling leads. The questions listed above are the most asked regarding real estate marketing, but they are far from all of them. If you would like more information on this topic or need assistance with creating a digital strategy specifically tailored to your real estate needs, be sure to reach out to experts such as Beyond Walls with experience in digital marketing for real estate businesses.


Riddhi Gadhiya

Riddhi Gadhiya is a dynamic and accomplished Brand Architect specialised in Performance Marketing, currently contributing her expertise in the field of PropTech at BeyondWalls. With over 7 years of experience, Riddhi has established herself as a solution-focused and result-oriented digital marketing professional, garnering praise for her exceptional performance and track record of proven results.

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Comments (9)

Dhruvan Iyer

Thank you for sharing this. It's been very insightful and helpful.

Allen Myhre

As a reader, I found this blog post to be very informative and helpful. It is a great resource for anyone who wants to learn more about real estate marketing.

Michael Martin

Good post, it covers provides clear and concise answers to most common questions about real estate marketing, I would have liked to see more information on the different types of inbound marketing that can be used in real estate.


Thank you for sharing this informative resource addressing common questions regarding real estate marketing in a concise way.


The blog post provides a comprehensive and informative guide to real estate marketing, addressing some of the most frequently asked questions in the industry.

Christie Suggs

That's very well-written and informative post which provides valuable insights and guidance on real estate marketing.

Parth Vaidya

That's a comprehensive coverage of wide range of real estate marketing topics, from developing a marketing plan to measuring the success of marketing campaigns.

Pratik Balasaria

Real estate marketing is a crucial aspect of the industry that can make or break a sale. With the increasing competition in the market, it's essential to have a solid marketing strategy to attract potential buyers. The key is to understand your target audience and tailor your approach accordingly.

Joshna V

I found the section on inbound marketing to be particularly interesting. I think it is important for real estate businesses to understand the difference between inbound and outbound marketing.