Real Estate Social Media Marketing: 7 Strategies for Real Estate Businesses

Author: Riddhi Gadhiya
Real Estate Social Media Marketing Strategies

Social Media is a concept that we are all extremely familiar and comfortable with. It is a collection of interactive technology platforms that allows us to share thoughts and ideas through mediums like written words or photos, and build a social community. It has evolved over time to become more than just a means of entertainment, and has a variety of other uses too.

One of the most significant uses of social media that is being newly explored is the potential that it holds as a source of marketing. Social media is an effective medium to capture the sentiments of its countless users, and brands can use these sentiments to convey their stories and make themselves memorable for consumers. The global network of social media presently comprises 4.55 billion users, and this network can be channeled towards social media marketing.

What is Social Media Marketing?

In simple terms, it is the process of using various social media platforms to advertise, market and promote goods and services. Social media provides a large platform of potential consumers for businesses, and hence it is an invaluable source for marketing.

Social media marketing can be extremely beneficial for almost every commercial activity, and real estate is no exception. Real estate social media marketing is a crucial tool for real estate agents and developers alike to showcase their various projects and services, and generate maximum leads from the large user base of such platforms. This is supported by data which has shown that 47% of real estate businesses reported generating highest quality leads through social media.

What is Social Media Marketing?

Like any other marketing strategy, real estate stakeholders who wish to explore this source of marketing must develop a cohesive plan and align their activities according to it. Here are some of the best strategies of social media marketing for realtors:

  1. The Power of Multiple Touchpoints:
  2. The phrase ‘one size doesn’t fit all’ is applicable to social media marketing, and hence choosing the right platform is essential for the success of any strategy. The term ‘social media’ includes several platforms, such as LinkedIn, Facebook, Instagram etc. Hence with social media marketing, there are various touch-points which ensure that the consumers are engaged effectively. Though all these platforms are classified as social media platforms, but they are each very distinct marketing mediums in terms of:

    • The type of users active on the platforms
    • The type of content (textual, visual etc.) which is suitable for the platform

    These factors must be considered while implementing a strategy because only then will it be able to reach the target audience and engage the users.

  3. The Power of Paid Ads
  4. Social media platforms like Facebook and Instagram have a feature for running paid ads, which can boost the reach of the brand by allowing a much larger audience to view the content uploaded by the business, as compared to the organic response that it would have had. Paid ads expand the reach of social media marketing for real estate agents, and also make marketing more interactive since users can comment, share and like the content of the ads.

  5. The Power of ‘Word-of-Mouth’
  6. As the name suggests, social media marketing is reliant upon the thoughts, opinions and feelings of the users. A personalized approach to marketing will hence be highly beneficial, and this can be achieved by sharing success stories and client testimonials. This will help the business in a variety of ways such as:

    • Instilling confidence in the brand by hearing and reading positive stories of its work
    • Knowing that other prior customers have had a good experience with the brand will encourage more users to avail its services
    • The credibility of the business is enhanced by sharing real stories

  7. The Power of Informative Communication
  8. A successful strategy that can be adopted for real estate social media marketing is to make the content informative and educational for the users. Real estate is a nuanced sector, which has a lot of different aspects associated with it. For a lucrative marketing strategy, content should be created to tackle these aspects. Informative communication will have dual benefits:

    • Users will have a better understanding of the real estate sector
    • The business can create a good reputation for itself as being aware of the functioning of the sector, which will help in acquiring customers
    What is Social Media Marketing?

  9. The Power of Virtual Site Experiences:
  10. Site experience is an important aspect of any real estate sale, because it allows consumers to witness and experience the project. This will help them make informed decisions, and it is an important part of marketing. Live videos are a unique aspect of social media platforms, and it can create an engaging, interactive and enhanced site experience for users.

  11. The Power of Networking:
  12. Social media marketing for real estate agents can be helpful in networking, since connections can be formed and nurtured through interactive actions on posts, and messaging features. Direct Messages (DM’) are another way that realtors and developers can maintain contacts, and they can also encourage social media users to subscribe to emailers through social media.

  13. The Power of Consistency:
  14. One of the easiest and most effective strategies for impactful real estate social media marketing is having a structured and consistent flow of content. This allows the users to stay connected with your brand and its content, which will lead to higher engagement rates.

If the strategies mentioned above are incorporated in a marketing plan, it can lead to successful outcomes for businesses. BeyondWalls – an integrated PropTech ecosystem is an end-to-end real estate marketing company. It also provides pre-sales, sales and post-sales support, and it is the ideal partner for real estate agents and developers for all their requirements.

FAQ

1. Does social media marketing work for real estate?

Yes! Real estate social media marketing can be effective in India. It can help generate leads and increase brand awareness, engage with potential buyers. But it’s essential to have a targeted strategy and quality content.

2. What are the benefits of social media marketing for real estate?

Social media marketing for real estate in India can increase brand awareness, generate leads, and engage with potential target audience. It can also improve customer loyalty and boost sales.

3. Which social media is best for real estate marketing?

The best social media for real estate marketing in India depends on your target audience and goals. Facebook, LinkedIn, and Instagram are popular platforms for reaching potential buyers and building brand awareness.

4. What strategies would you use for real estate social media marketing?

For real estate social media marketing in India, it’s essential to identify your target audience and goals. Utilize platforms like Facebook, LinkedIn, and Instagram to reach potential buyers and build brand awareness.

author-img

Riddhi Gadhiya

Riddhi Gadhiya is a dynamic and accomplished Brand Architect specialised in Performance Marketing, currently contributing her expertise in the field of PropTech at BeyondWalls. With over 7 years of experience, Riddhi has established herself as a solution-focused and result-oriented digital marketing professional, garnering praise for her exceptional performance and track record of proven results.

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Comments (10)

Nimisha J

Thank you very much for sharing, I learned a lot from your article.

Riya Jain

Good post, I also appreciate the fact that it provides some real-world examples of how real estate professionals have used social media to achieve success. This is helpful for me as I'm trying to develop my own social media marketing strategy.

David Williams

Good post, i really liked the way you emphasized the importance of informative communication. I think it's important for realtors to use social media to educate their followers about the real estate market and the process of buying or selling a home. This can help to build trust and credibility, which can lead to more leads and sales.

Helen Williams

Great article! I found your insights to be informative and thought-provoking. Keep up the excellent work! Looking forward to reading more from you.

Samrat Jaiswal

That was very informative and helpful.

Mark Perry

That's really informative post. I especially liked the part where you explained about multiple touch points.

Manas Kshtriya

Great article, very informative!

Larry Vargas

This article covers some valuable insights for real estate professionals looking to harness the power of social media in their marketing efforts to reach a wider audience, increase brand visibility, and generate leads.

Ara

Thank you for sharing such a valuable and insightful article on real estate social media marketing strategies. In today's digital age, social media has become a powerful tool for connecting with potential clients and promoting real estate listings effectively.

Girish Zope

Social media platforms have worked well for other real estate agents and developers. In the real estate social media world, Facebook and Instagram are helping people reach out to the right set of audience.