At 57 Midtown, you don’t just get a home; you get a lifestyle that everyone seeks. From ease of commute to joys of recreation, life here is complete and fulfilling. Be it nightlife, fine-dine, shopping, entertainment, or work, you will be living the envied lifestyle like none another at 57 Midtown.
Location : Akurdi, PCMC | Configuration :2BHK and 3 BHK | Total units :216
Designing an inventory that looked premium
in an otherwise mid-segment market
Limited supply of large carpet area
Give good experience and innovative theme to the luxury buyers
Project & Pricing Strategy
- Positioned the whole product around downtown living, fashion, retail, most happening place to live in as there’s phoenix next to it
- Product: 3 & 4 BHK from 1.15cr–1.7Cr
- Market average PSF rate of INR 6,300, but based on right product planning we could charge a premium with PSF rate INR 6,700
- Custom 2 towers. Building and façade was designed carefully to keep lesser density, came up with a concept of curve from the corner.
- Architecure was done accordingly and make it stand out
- Campaign was around living in an iconic tower, We gave a “Downtown” feel to project and name “57 Midtown”
- An eye-catching campaign was designed.
- With this, even without sample being ready, we could sell 90 units out of 105.
- The “CURVE” aspect of building was highlighted in the communication, creatives as well in a creative way.
- The site experience was built with curves and arches which made visitors spend more time and engaged more
Units sold in a month
INR Cr. Revenue generated
At Marketing and sales cost