Aishwaryam comfort gold is one of the premium projects by Aishwaryam Builders Pune. It offers spacious, best-in-class homes with luxurious contemporary architecture, and state-of-the-art amenities.
Location : Akurdi, PCMC | Configuration :2BHK and 3 BHK | Total Units :216
Limited demand for premium residential properties in the area
Very low online and offline visibility
Low inventory, channel partners unwilling to invest their leads
Only 31 bookings in the past 2 years.
Gain more visibility among the target audience, drive more site visits and get more bookings.
- Rebranding the project as an “Upgrade” with hoardings, wayboards and newspaper inserts.
- Testimonial ad campaigns to establish credibility for the project.
- Used remarketing campaigns to target interested clients and maintained communication with them using SMS, Email and WhatsApp Marketing and newsletter etc.
- Elevated on-site experience with improvements in sample flat and branding.
- Established project location with drone shoots.
- Planned and strategized financial offers based on market research and buyer personnel to drive more inquiries and conversions.
- Created tactical time-bound festive offers with booking benefits to increase conversion ratio
Marketing Cost (Online + Offline)