Aishwaryam Gold comfort Success Story

800+
Site Visits

75
Bookings

₹50Cr+
Revenue

9 months
Timeline

7000+
Leads

1.49%
Marketing Cost (Online + Offline)

Aishwaryam comfort gold is one of the premium projects by Aishwaryam Builders Pune. It offers spacious, best-in-class homes with luxurious contemporary architecture, and state-of-the-art amenities.

Location : Akurdi, PCMC | Configuration :2BHK and 3 BHK | Total Units :216

Challenges

Limited demand for premium residential properties in the area

Very low online and offline visibility

Low inventory, channel partners unwilling to invest their leads

Only 31 bookings in the past 2 years.

Goal

Gain more visibility among the target audience, drive more site visits and get more bookings.

Strategy and Execution:

Rebranding the project as an “Upgrade” with hoardings, wayboards and newspaper inserts.
Testimonial ad campaigns to establish credibility for the project.
Used remarketing campaigns to target interested clients and maintained communication with them using SMS, Email and WhatsApp Marketing and newsletter etc.
Elevated on-site experience with improvements in sample flat and branding.
Established project location with drone shoots.
Planned and strategized financial offers based on market research and buyer personnel to drive more inquiries and conversions.
Created tactical time-bound festive offers with booking benefits to increase conversion ratio

Results