Achieving Stabilized Qualification Ratio
With Strategic Campaign Optimization
BSCPL Infrastructure Ltd., is an ISO 9001:2015 certified infrastructure development company that pioneers in execution of Road Projects, Irrigation projects and recently diversified into real estate and Hydro Power plants. The company has:
- Several prestigious projects across India & abroad
- A visionary team of promoters handling state-of-the-art technology
- Professionally qualified & experienced project managers with stable workforce
- Strategic partnerships across industries
The Project
Bollineni Bion is a project where urban lifestyle meets natural peace. Primarily, the homes here offer modern architecture, world-class amenities and quick connectivity to important places in Hyderabad. Alternatively, it offers lush green surroundings for a blissful lifestyle.
2, 2.5, 3, 4 & 5 BHK Apartments
starting at Rs. 1.8 Cr.*
in
Kondapur, Hyderabad
The Challenges
Maximizing Lead Flow with lowest cost
Maximizing Qualified Leads with constant qualification ratio
Tracking Rapidly Incoming Leads
The Approach
Multiple steps taken to achieve optimum qualification
ration
in
order
to generate frugal
results.
The Solution
Qualified Lead Selection based on – Location, Budget, Interest.
Leveraged primary data collected from old enquiries.
Revisions in TGA based on weekly campaign & area analysis.
Google campaign analysis based on – Targeting, Ad Response, Ad Ranking & Performance.
Keyword analysis based on – Brand, Primary & Secondary keywords.
Competition analysis for competitor keywords.
Researched multiple websites for effective manual placements of display ads.
Improved relevancy with appropriate copy changes.
Diverted search copies to the official website, throwing off competition.
Created bucket-wise copies for – USP, Location, Amenities & Township Living.
Updated ad creatives (every 30-45 days) to avoid repetitive content consumption.
Communicated Kondapur as a strategic location to boost Google & FB campaigns.
Creatives
Behind the results
Account Handling & Strategy: Kaustubh Gomase
Via Targeting Right Campaign
Leading To Month-On-Month Growth