CROWN TOWERS AMANORA PARKTOWN
Amanora Park Township by City Corporation is a thoughtfully designed project situated in Hadaspar, Pune. Promoting a modern and urbane lifestyle, this splendidly crafted project spreads across 400acres of realty space. It gives homebuyers the option of selecting from low-rise, mid-rise and high-rise residential apartments
Crown Towers is a new project of Amanora Park Town located in the heart of Hadapsar. There are 304 apartments in two towers. These towers are connected on top and most of the amenities have been provided on the rooftop. It is called SkyPark 31 (since it is on the 31st floor it is called Skypark 31).This is the major highlight of this project.
The Challenges
Popular location
Many competitors as it is one of the fully developed areas of Pune
Leads and CPL
Generate more than 1500 leads and control the CPL
Park Town Project
Internal competition with the brand keywords for the other Amanora pojects
Pricing
1.6 Cr to 5 Cr. (87% more higher than average price in Hadapsar Area)
OUR APPROACH
- Being a premium inventory, we narrowed down our targeting based on our previous premium campaigns we have been running for Amanora Park Town.
- We did Secondary research on Target Audience and Keywords for digital campaigns based on the findings and budget in hand
- We leveraged digital platforms across channels to reach the maximum target audience in the specific regions such as nearby areas of Hadapsar within radius of 8 km, premium areas of Pune, premium areas of Mumbai and few other cities in Maharashtra.
- We also explored foreign countries with large expats. We targeted few of the Gulf countries, Singapore, few regions Canada and few regions of USA.
Results
- 1600 leads received at a CPL of 1800
- 5 million + impressions on Facebook
- 30% qualification ratio
Creatives
leads
CPL
impressions on Facebook
qualification ratio