CROWN TOWERS AMANORA PARKTOWN

Amanora Park Township by City Corporation is a thoughtfully designed project situated in Hadaspar, Pune. Promoting a modern and urbane lifestyle, this splendidly crafted project spreads across 400acres of realty space. It gives homebuyers the option of selecting from low-rise, mid-rise and high-rise residential apartments

Crown Towers is a new project of Amanora Park Town located in the heart of Hadapsar. There are 304 apartments in two towers. These towers are connected on top and most of the amenities have been provided on the rooftop. It is called SkyPark 31 (since it is on the 31st floor it is called Skypark 31).This is the major highlight of this project.

The Challenges

01

Popular location

Many competitors as it is one of the fully developed areas of Pune

02

Leads and CPL

Generate more than 1500 leads and control the CPL

03

Park Town Project

Internal competition with the brand keywords for the other Amanora pojects

04

Pricing

1.6 Cr to 5 Cr. (87% more higher than average price in Hadapsar Area)

OUR APPROACH

  • Being a premium inventory, we narrowed down our targeting based on our previous premium campaigns we have been running for Amanora Park Town.
  • We did Secondary research on Target Audience and Keywords for digital campaigns based on the findings and budget in hand
  • We leveraged digital platforms across channels to reach the maximum target audience in the specific regions such as nearby areas of Hadapsar within radius of 8 km, premium areas of Pune, premium areas of Mumbai and few other cities in Maharashtra.
  • We also explored foreign countries with large expats. We targeted few of the Gulf countries, Singapore, few regions Canada and few regions of USA.

Results

  • 1600 leads received at a CPL of 1800
  • 5 million + impressions on Facebook
  • 30% qualification ratio

Creatives

Results
1600
leads
1800
CPL
5 million +
impressions on Facebook
30%
qualification ratio