Empire Sqaure is a project by Sukhwani Agarwal Group at Off BRTS Road, Chinchwad, PCMC. The project boasts the best tower and the highest tower of the city facilitated with the most attractive amenities.
Location : Off BRTS Road, Chinchwad | Configuration :2RLK, 3RLK and 4RLK | RERA registered :Yes
To sell the remaining 150 units.
Low sales velocity despite being a ready possession project.
Diminishing market presence due to premium APR on the limited inventory choices
Long conversion cycle due to higher ticket size
To speed up the sales velocity
- Positioned the project as the most premium offering in PCMC by leveraging premium imagery, testimonials and influencer shoots.
- Used a 360-degree approach to establish the product presence.
- Introduced Fixed-EMI as a financial offer to give homebuyers payment security and motivate them to look beyond the high-ticket size.
- Proposed festive offerings and spot-booking rewards to drive sales velocity.
- Implemented tactical branding and ran lead generation campaign based on defined buyer persona to revive the buzz around the project.
- Leveraged Hoardings and Pole kiosks for brand recall.
- To activate the channel partner network, conducted a large CP Meet with 300+ active brokers from West Pune.