Metro Life by Rama group offers premium living with retail shopping, happening hangouts, ace commercial spaces, and much more. For over 29 years, Rama Group has continually emerged as a leading name in the Construction & Real Estate industry with a strong presence across the residential and commercial spectrum of Pune and PCMC.

Location : Tathawade | Configuration :2 & 3 BHK Smart Homes

Challenges
01

Higher prices as compared to competitors in the location

02

5 New launches in the same vicinity with same offerings

03

Less awareness about the location – Tathawade

04

Generating leads and achieving sales targets

Goal

To speed up the sales velocity

Strategy and Execution:
  • Optimized website with content like downloadable direct floor plans, brochure, cost sheet and testimonial videos.
  • Enhanced website communication with changes in the Google Maps section, inclusion of possession date information, and project price.
  • Added more CTAs including a Whatsapp button
  • Optimized ad copies and creatives by adding detailed amenities and location info in the overview section.
  • Created a parallel website to nurture leads that did not receive calls.
  • Ran video campaigns to overcome the apprehensions on physical site-visits post lockdown.
Results
2500+
Site Visits
300+
Bookings
3 months
Timeline
18,000+
Leads