Metro Life by Rama group offers premium living with retail shopping, happening hangouts, ace commercial spaces, and much more. For over 29 years, Rama Group has continually emerged as a leading name in the Construction & Real Estate industry with a strong presence across the residential and commercial spectrum of Pune and PCMC.
Location : Tathawade | Configuration :2 & 3 BHK Smart Homes
Higher prices as compared to competitors in the location
5 New launches in the same vicinity with same offerings
Less awareness about the location – Tathawade
Generating leads and achieving sales targets
To speed up the sales velocity
Strategy and Execution:
- Optimized website with content like downloadable direct floor plans, brochure, cost sheet and testimonial videos.
- Enhanced website communication with changes in the Google Maps section, inclusion of possession date information, and project price.
- Added more CTAs including a Whatsapp button
- Optimized ad copies and creatives by adding detailed amenities and location info in the overview section.
- Created a parallel website to nurture leads that did not receive calls.
- Ran video campaigns to overcome the apprehensions on physical site-visits post lockdown.