Sommet, a project by Sankla Buildcon offers homebuyers 2 & 3 BHK lake-view homes amidst splendid natural beauty, just 10 mins from Kothrud. With the tallest tower in the vicinity built-in French-architectural style, Sommet offers homebuyers mesmerizing views and modern living.
Location : Bhugaon | Configuration :2 and 3 BHK Homes
The location faces heavy traffic, making site-visit an issue.
Huge townships of competitors in the same locality selling at a similar APR.
Homebuyers were choosing projects closer to Chandni Chowk.
Hill view apartments were more difficult to sell than the apartments with lake views.
To drive more bookings and leads on the project
Strategy and Execution:
- To tackle the location-related apprehensions, our team made an extensive report highlighting how Bhugaon is a great investment opportunity. In the report, we compared Bhugaon with other neighboring areas in terms of appreciation rates, per square feet rate, and the distance from Pune’s prime areas.
- To drive more site visits we offered free pick-up and drops to homebuyers.
- Ran several online campaigns to endorse the project’s unparalleled location. Used hoardings and pole kiosks on the highway to create an offline presence of the project.
- Launched a No Pre-EMI financial offer to provide homebuyers payment security. Plus, we gave prospective clients spot-booking discounts and bonuses to secure more bookings.
- Organized a huge CP Event with over 100+ brokers after the launch of phase 2 to celebrate and encourage Channel Partners.
- Leveraged influencer marketing to get more project visibility and convey its USPs effectively.
Rs. 84.1 Lac