Tata Amantra Success Story

SOLUTION

Identifying the right target audience & revamping the strategy and optimizing the campaign via a comprehensive approach was crucial to achieving the targets for Tata Amantra. Through a collaborative effort from the Beyondwalls teams, we were able to generate an integrated campaign that delivered optimium results.

BeyondWalls brought in variations with respect to creatives, copy, targeting, and platforms. The revamped strategy introduced variations that cancelled out outliers and averaged out the results to bring stability to campaigns.

Campaign & Execution

The objective of the campaign was to generate high volume of leads & improve the qualification of leads & generate site visits. To achieve that, our approach was:

• We created an effective media plan & developed a user friendly landing page which was designed to track visitors & increase conversions
• Location, Pricing & offers being a strong point of focus, we concentrated our communication & creatives on these USP's.
• We reached out to potential customers through integrated channels. Digital platforms like Facebook & Google to helped us generate the highest qualified leads. We also used SMS & other native platforms to generate high volume of leads
• Campaign communications & creatives were tweaked wherever necessary to generate high-intent leads.
• We tried to exclude the users with low buying intent.

Campaign Optimizations

• As there was a scope of improvement in the landing page, we optimized the landing page and improved UI/UX.
• We experimented with variations in the copy & creatives to achieve the desired qualification.
• Using high volume keywords, maintaining high ad relevancy, targeting relevant interests, behaviour & locations on Facebook were a few routine procedures followed to generate the high volume leads & maintain the qualifications.