Vision Exotica is a residential development in Bhosari, Pune. The project is jointly developed by Avis Group and Siddhivinayak Groups. It offers modern 2BHK,3BHK apartments and ensures comfort & amenities, accompanied with the charm of exotic living and all that it entails.
Location : Bhosari, PCMC | Configuration :2BHK and 3BHK
Challenges
01
The project had a higher Annual Percentage Rate with respect to the location.
02
Issues with layout; the property came with smaller 3 BHK configuration.
03
The sales team was unable to drive more site visits due to location.
Strategy and Execution:
- Ran a new prelaunch campaign with the name Codename Exotica on multiple platforms to get more tokens. Establish the project as the most outstanding project in Spine Road.
- Planned and executed the Project launch and invited 250+ token holders.
- The event was aired live on social media platforms to generate online visibility.
- Simplified the launch sales using technology. Implemented a custom IRIS booking platform to streamline everything- right from the GRE registration, to allocating customers to salespeople to sample flat visits.
- With Live IRIS Available Inventory Feed, FOMO successfully instilled among token holders.
- Used launch success to create a post-launch campaign and drove more sales
Results
500+
Site Visits
Site Visits
207
Bookings
Bookings
₹ 144 CR+
Revenue
Revenue
6 months
Timeline
Timeline
1000+
Leads
Leads
0.9%
Marketing Cost
Marketing Cost