W57 – a project by Adi & Siddhashila Group is a thoughtfully planned residential complex, well equipped with modern word-class amenities. The project is surrounded with greenery and various civic utilities and is perfect for nuclear families.
Location : Wakad| Configuration :2BHK
80:20 inventory of 1BHK and 2BHK flats respectively; uncommon in the area.
80% of the inquiries were for 2 BHKs
Difficulty in selling some units because of the slum and commercial area nearby
Competitors were selling 1 and 1.5 BHKs for much less in the area
It was also hard to sell units on the first four floors in Tower D & E as they were commercial facing with only 30 Ft distance between the commercial and residential tower
Tracking and managing conversions for the bulk site visits (150+) over the weekends
Channel Partner driven locality; payouts were high.
To drive sales on the project
- Positioned the project at the “West Pune’s Most desired Homes” and targeted the right audience (nuclear families that worked in areas nearby).
- Reduced the APRs on the slum facing units and commercial facing units to drive sales. Compensated the for the revenue gap by charging on the basis of floors on other units.
- Motivated clients to buy slum facing units by giving them the assurance of their removal.