Category: Real Estate Marketing

Effective marketing is a critical component of a thriving real estate business. It encompasses a range of strategies and techniques that aid in promoting and selling properties to potential buyers. You may have many questions if you’re seeking to enhance your marketing efforts.

This blog post will address the top 10 frequently asked questions about real estate marketing and its significance in the industry, from the fundamentals of real estate marketing to more advanced techniques.

What Is Real Estate Marketing?

Real estate marketing refers to the methods and practices used to promote and advertise real estate properties to potential buyers. It involves various strategies and tactics to attract and engage potential clients, generate leads, and close deals.

Real estate marketing is a crucial aspect of the real estate industry as it helps you showcase properties, build your brands, and connect with clients. Additionally, it plays a vital role for property developers and investors, who rely on marketing to attract potential buyers and ensure a return on investment.

What Are Some Examples of Marketing Strategies in Real Estate?

Real estate marketing has many forms, including online and offline advertising, social media campaigns, property listings, and direct mail campaigns.

Effective marketing requires a deep understanding of the local market, the target audience, and the latest marketing trends and technologies.

Here are some strategies used in real estate marketing

1. The best marketing tool for you is social media. You can create business profiles on platforms like Facebook, Instagram, and Twitter, sharing pictures and videos of properties and engaging with followers.

2. Email marketing allows you to reach out to potential clients and inform current clients about new projects and market trends.

3. One of the crucial parts of the real estate industry is Networking. You can attend events and meetups to connect and build relationships with other professionals.

4. Print advertising, such as flyers, brochures, and postcards, is an effective marketing tool, particularly for local listings and events.

This is where Beyond Walls Digital comes in – a comprehensive digital marketing platform specifically designed for real estate developers. By leveraging the power of various digital channels such as search engines, social media, email, videos, walkthroughs, virtual tours, websites, paid Google and Facebook ads, and more, Beyond Walls Digital helps developers create a solid and impactful online presence.

What Is Inbound Marketing in Real Estate?

Inbound marketing per se is a strategy that attracts potential clients to real estate businesses by developing valuable content and experiences that address specific needs and interests.

It creates a customer-centric marketing approach, providing value to clients rather than pushing advertising and sales messages. It also aims to position the business as a trusted authority in the real estate industry.

How Do You Generate Real Estate Leads?

1. Online Marketing: Online marketing is the most popular method for generating leads. You can create a professional website with an optimized landing page, use social media platforms like Facebook and Instagram, and run ads on Google or Facebook to reach the target audience.

2. Networking: Networking is an effective way to generate leads. Attending Industry events and local associations helps you to connect with other professionals, such as channel partners and contractors.

3. Direct Mail Marketing: Email marketing is a cost-effective way to generate leads. You can Send postcards, flyers, or newsletters to inform clients about the offers.

4. Cold Calling: Cold calling is a challenging method, but it effectively generates leads.

How Can I Promote My Real Estate Business?

The most challenging task of a real estate business is promotion, but with strategies, you can expand your reach and generate more leads.

1. Online platforms -you should establish a robust online presence by creating a website, using social media platforms (Facebook, Instagram, google ads), and optimizing your search engine rankings. The online presence will help potential clients to find you and learn about your services.

2. Network- as mentioned above, Networking is the key in the real estate industry. Attend local events, join professional organizations, and build relationships with other industry professionals to expand your network.

3. Customer service – excellent and personalized customer experiences can help you stand out from competitors and earn repeat business and referrals. Providing valuable resources such as informative blog articles, walkthrough videos, and sample flats can attract potential clients.

How Do You Attract Buyers to Real Estate?

Real estate is a highly competitive industry, with many agents vying for the attention of potential buyers. It’s imperative to have a strategic and well-planned approach.

Following are some of the methods to attract buyers to real estate

1. Optimize Your Online Presence

– Create a visually appealing and user-friendly website showcasing your properties.

– Use high-quality photos, videos, and detailed information about the property’s features and amenities.

– Utilize social media platforms like Facebook, Instagram

– LinkedIn to promote your properties.

2. Price Your Properties Competitively

– Research the local market to determine the current market value of similar properties.

– Be realistic about your asking price.

3. Attractive Offers and payment plans

– You can create a sense of urgency through limited time offers to highlight the scarcity of available properties in the areas to motivate buyers to act quickly.

– Developers can entice buyers by providing incentives such as discounts, flexible payment plans, and freebies.

What Is a Real Estate Marketing Plan?

A real estate marketing plan is an all-inclusive strategy designed to promote your company’s services, generate leads, and sell properties.

It comprises a series of tactics, mediums, methods, and messages that will reach and engage potential buyers and sellers (channel partners).

To develop a successful marketing plan, you must conduct quality and quantitative market research and do competitive analysis to identify your unique selling points and understand your target audience.

For example, Branding and messaging can create a consistent and memorable image across all channels, including digital marketing tactics like social media, creative landing pages, email marketing, and search engine optimization. The plan should include metrics for measuring success and regular adjustments to improve results. With a well-crafted marketing plan, you will stand out in a competitive market and attract new clients.

How Do You Create a Real Estate Marketing Plan?

Creating a real estate marketing plan can seem daunting, but it’s crucial to success in this highly competitive industry. Understanding your unique selling proposition, setting marketing goals, and outlining the strategies and tactics help you achieve your targets.

The following steps will help you create the best Real Estate plan.

1. Start identifying your target audience and define your unique selling proposition.

2. Consider your budget for, e.g., which channels you’ll use to promote your property or services and the tactics you’ll employ to reach your target audience.

3. Utilize traditional and digital marketing techniques like social media, email, and print advertising.

4. Measure your results and adjust your plan accordingly. Remember, a well-crafted marketing plan can be the key to achieving your real estate goals.

Do You Need Social Media for Real Estate?

Social media is an integral part of people’s daily lives, and it has also transformed how businesses operate, including the real estate industry.

Social media platforms like Facebook, and Instagram, will give you an effective way to reach out to your potential clients.

By using social media, you can build your brand and connect with your target audience. Social media platforms also offer creative tools for creating engaging content, such as images, videos, and infographics, which will help you showcase properties visually appealingly.

Also Read :

Real Estate Social Media Marketing

How do I know if my marketing efforts are working?

Keeping an account of your marketing efforts is essential to use your resources effectively and achieving your business goals.

The following are a few ways to determine whether your marketing strategies are working.

1. Set clear goals and objectives for your marketing campaign. E.g., increasing website traffic or generating more leads or promotions.

2. Track the progress of your campaign using relevant metrics such as website analytics and active social media engagement.

3. Monitor your sales and revenue growth to determine your marketing efforts to translate into actual business results.

Regular review and analysis of your marketing metrics will help you identify areas for improvement. Be open and adjust your strategy to optimize your results.

Conclusion

Real estate marketing is important for any real estate business as it can significantly influence successful and compelling leads. The questions listed above are the most asked regarding real estate marketing, but they are far from all of them. If you would like more information on this topic or need assistance with creating a digital strategy specifically tailored to your real estate needs, be sure to reach out to experts such as Beyond Walls with experience in digital marketing for real estate businesses.

First impressions are everything in the world, especially in real estate. From the moment a customer walks through your door or clicks on your website, you have one chance to make a lasting and positive impact. That’s why the first touchpoint with a potential client is crucial for success in this industry.

In this blog post, we’ll explore what these first customer touchpoints are, the importance of a touch point, and how to optimize every stage for a strong relationship in real estate marketing.

What is a Customer Touchpoint?

A customer touchpoint is any interaction between a customer and a company. This can include online interactions, phone calls, emails, visits to brick-and-mortar locations, or even seeing ads. Touchpoints are essential because they allow companies to make a positive impression on customers and build relationships with them.

The first touchpoint is often seen as the most important, setting the tone for the entire interaction. It’s essential to ensure that the first touchpoint is positive and memorable, as this will increase the likelihood of the customer doing business with you again.

What is Customer Touchpoint Mapping?

Customer touchpoint mapping is a process of identifying and documenting how customers interact with a company. This includes both digital and physical touchpoints. The goal of this exercise is to gain a better understanding of the customer journey so that improvements can be made.

This process begins with creating a list of all potential touchpoints. Once this list is complete, each touchpoint should be evaluated based on how likely a customer will interact with it and its importance to the customer experience. After this evaluation, a map can be created showing all the different touchpoints and how they relate.

This map can then identify areas where the customer experience could be improved. For example, if customers often use two touchpoints but are not connected well, there may be an opportunity to create a smoother transition between them.

By understanding where and how customers interact with your brand, you can ensure that every interaction is positive and informative.

The Importance of Customer Touchpoints in Real Estate

As a real estate developer, you must make an excellent first impression on your potential customers. You aim is to build trust and credibility with them so they will choose you when they’re ready to buy a property.

Creating positive customer touchpoints means providing customers with an enjoyable and seamless experience at every stage. It’s essential to think about the little things that will improve their knowledge, such as having a well-designed website, being responsive to phone calls and emails, and providing helpful information at each process step.

In real estate sales, a few key things to remember when creating a positive first touchpoint with potential customers: be responsive, helpful, and personal. Responding quickly to inquiries shows you’re interested in helping potential customers find their perfect home and being practical means providing helpful information and resources without being pushy. And finally, being personal means creating an emotional connection with potential customers.

If you can do all these things, you’re well on your way to creating lasting relationships with customers in the real estate industry.

Building trust with your potential customers is essential to success in real estate. By creating positive customer touchpoints, you can show them you’re a reliable and knowledgeable service provider who always puts their best interests first.

Critical Touchpoints to optimize in Real Estate Customer Journey

• Before the Purchase

Some ‘before the purchase’ touchpoints for real estate companies include social media posts, advertisements, reviews and ratings, spreading the word around, marketing content, etc. By tracking and analyzing these touchpoints, companies can identify areas to improve the customer experience.

For example, suppose a real estate marketing agency notices that its social media posts are not generating much engagement. In that case, it may want to consider creating more engaging content or finding other ways to reach its target audience. Similarly, they may want to consider changing their approach if they notice that their ads are not generating many leads.

By tracking and understanding their customer’s touchpoints, companies can make data-driven decisions that will help them improve the overall customer experience.

• During the Purchase

The customer journey touchpoints during the purchase of a real estate property vary. They include the point of sale, conversations with the sales team, your website, site visit interactions, and more. Optimizing all of these touchpoints is essential to provide the best possible experience for your customers.

At the point of real estate sales, it is essential to be clear and concise about the purchase terms and what is included in the offerings. The sales team should be knowledgeable about the property and able to answer any questions. Your website should be easy to navigate and informative, providing potential buyers with all the information they need to make an informed decision. Social media interaction should be friendly and helpful, answering potential buyers’ queries.

• After the Purchase

After the purchase, it’s essential to keep the customer informed and up-to-date on what’s happening with their purchase. This includes billing, follow-ups, transactional emails, support interactions, your knowledge base, cross-sell emails, and more.

It’s essential to keep your customer informed throughout the process so they are always aware of what is happening with their purchase. By providing timely updates and being available for support, you can ensure a smooth experience for your customer.

Conclusion:

A positive and effective first interaction with a property buyer or seller can make all the difference in their experience. Building trust quickly, ensuring buyers feel valued, and understanding sellers’ needs is critical. By understanding customer needs, being accessible, and providing helpful advice at each process stage, real estate businesses can ensure initial customer touchpoints set them up for successful long-term customer relationships.

Real estate businesses seeking to optimize their digital customer touchpoints can reach out to leading real estate marketing company such as BeyondWalls for all their real estate sales & marketing needs.

Buying a real estate property is a complex, time-consuming process and involves a lot of research. There are many sources to undergo the same research. Erstwhile, marketing for real estate was done with business cards, flyers, and window signs. It is not just enough now. You need to have a presence in the digital world with the right kind of information that your target audience requires.

Video marketing has gained recent popularity, and brands are considering it as this strategy has proven to be highly successful.

Real estate video marketing has a way of gripping its audience. Almost 94% of marketers have admitted how video marketing helped them improve their brand visibility. This is because of the inherent nature of human beings. We are very inclined to visual storytelling, and the ways the characters emote to it are relatable to us. This is why it is easier for the audience at large to consume videos. This makes it a glowing opportunity for marketers to enter in and use video marketing to improve their conversation rates and get direct real estate sales.

In this piece of content, we talk about all the prospects that you can dive into for crafting a niche for yourself in the digital space in an authentic way.

Types of Marketing Videos for Real Estate

The first thing you need to keep in mind while doing property video marketing is the USP of your project. You can use various options for reaching different sects of your audience, but primarily remember what makes it a sale for them:

1. Influencer Walkthroughs: People are more likely to follow the opinion of someone that they look up to. An influencer with a hold over your target base shall be tagged into walking through the property you want to sell. Have them showcase USP features in property video marketing.

2. Sample Flat Walkthroughs: When your sample flat is ready, have a video walkthrough with your audience and post it on your social. Inform them about the benefits the property offers in your video. 

3. 3D Walkthroughs: These walkthroughs are a tad bit more modern. They give a virtual tour of the place to your audience in 3D and can cover any structure provided with an internet facility. This will help your audience decide first base if they want to move forward with the property or not.

4. Video Mapping: You can undergo projection mapping and make the everyday objects into interesting plots. This is a dramatic technique of making a customized display for your property

5. Testimonials Videos: You can record the reviews that you have received from your previous clients and assemble them into a video form on your social platform. This will create a trust factor for your audience and will effectively convert potential buyers into buyers.

Analyze Your Audience

The fortemost thing you need to do is to identify your target audience. Gauge the market and gauge the buyer’s persona that you can fill in. check in their real estate needs and then craft a property marketing video for the same audience.

You can find your audience by researching deeper into your existing pool of customers. You can study their background and behavioral traits to find out everything you need to know about your buyer’s persona.

Prepare Your Script

For accurate real estate video marketing, you must prepare your script beforehand. Make sure that it does not come across as too ‘salesy’. Use the right bits of information and put a call-to-action content bit when necessary.

You can add your personal experience to becoming a realtor if you are a realtor. You can also involve some of the work you have done in the past and show your happy clients. This will build a trust factor with your potential customers. Consider including all these things in your script, and make sure to hone it well before going on record.

Record High-Quality Content

If you want to succeed with real estate video marketing, it’s important to record high-quality content. This means using a good camera and microphone and recording in a well-lit environment. It’s also important to edit your videos well so that they’re concise and easy to watch.

People want to watch videos that are informative and entertaining. Your videos should be both of these things. They should offer viewers valuable information about the real estate market, and they should be filmed in an engaging way. It’s also important to upload your videos to a popular video-sharing platform, such as YouTube or Vimeo. This will help ensure that your videos get seen by a wide audience.

By following these tips, you can produce high-quality real estate video content that will engage and inform viewers.

Showcase Your USPs

Over time by staying in business, you will figure out the main selling points you can leverage. Video marketing for real estate agents should have the USPs they are good with. List everything you are good at and craft it creatively in short videos.

Sell Aspirations/Lifestyle

Do not sell a home; sell a lifestyle. Create aspirational videos. Add emotions to it. If you are planning to invest in digital marketing for real estate in India, you must add a heavy dose of emotional content to your video. It also remains true, as people pay more attention to emotions than information.

Record Concise Videos

In the end, remember to keep the videos as short as possible. The only reason videos work is because they are an exciting alternative to lengthy texts. So, try to keep your videos as short as possible.

Conclusion

You can follow a list of the above-mentioned tips and hacks to dive into real estate video marketing. Be sure to put in enough research that is well backed by your client’s history. Use the correct mediums for communicating these videos. Choose the right kind of content strategy and make the right choice for the social media platforms that you choose to share your content with the world.

As an experienced realtor, you must have known the shift in property search in the last 10 years. The changes have advanced more towards the technological side of things, empowering your customers to look for online information while they look to buy a house. This digital penetration has changed the entire dynamic of real estate in the last couple of years.

Because of the advent of the digital market, your customers would come to you with well-backed research on the home they are looking into. Almost 83% of home buyers see a property online for the first time they purchase. And almost 33% of first-time home buyers look for properties online when they start researching.

If you are new to this and fear that the hefty changes in the real estate market will curb your prospects, do not worry. We have compiled a list of things you can do to create more opportunities for your business with a successful digital marketing plan. Let’s dive in deep to know about them.

Steps to Follow to Create a Solid Digital Marketing Plan For Real Estate Business:

1 .  Create Your Business Website

In any business, a website is necessary, but for a real estate business, a website is a must.  As you are selling a product that is heavily influenced by its look and feel, you must have a website that is enticing enough and is filled with multimedia to showcase the best part of the project. You can leave them with essential information so they would want to come more.

Also, with all the necessary details, you can list people you have worked with and met their real estate needs. It would humanize your website and build your audience’s trust in you. Almost  57% of internet users have admitted that they don’t recommend brands with poorly designed websites.

You can hire a  real estate marketing agency if you are unaware of the technical side of things.

2 .  SEO Strategy

SEO stands for Search Engine Optimization. The better your website is for the audience, the higher it goes in the Google Page Ranking. Almost 70% of marketers in today’s world prefer SEO over other PPC for multiple reasons. For a real estate property marketing plan, you should ensure that your website has as much helpful content for your audience. SEO helps in the growth of your real estate business by:

• Optimizing your visibility online 
• Increasing your reach to your potential customers
• Creating a trust factor with your audience
• Valuable content on blog posts, boosts page ranking.

3 .  Pay-Per-Click Advertising

PPC advertising would work well for your real estate business if you want to generate leads. You should add this to your real estate digital marketing plan. By using PPC advertising you target people with similar searched keywords as your business. You pay for the ad when an interested buyer has clicked on your ad.

This is a genuine source for lead generation. As a real estate business, you can put your business ads and people searching for keywords similar to your brand and business will land on your page if your ad fits their needs. 

4 .  Email Marketing

Email marketing and campaigns are still relevant marketing plans for real estate businesses. It is a great way to generate leads and stay in touch with your existing clients. Also, you get your buyer’s persona with a well-rounded campaign. You can find clients through this and personalize your relationship with your customer base.

5 .  Content Strategy

Content strategy is where you use videos, blog posts, or images to create content with value for your audience. This is imperative to your real estate marketing plan as it regulates your viewership and engagement. Websites that respond quicker have 434% higher pages indexed by Google crawlers. Your website will be a top choice if your blog posts are useful and respond quickly to their users. 

Content strategy is how you share real estate news, tips, updates, or fun facts with your buyer or potential buyers. It is said that videos have 3 times higher engagement and viewership than regular content, so you should look to add it to your digital marketing strategy.

6.  Social Media Strategy

A realtor marketing plan is nothing without a social media strategy. You must have a presence on the social media handles where your target base is. You need to make them aware of your work and be present in their social media feeds. 

A study suggests that adding a social media plan to your digital strategy will increase your revenue by more than 20%. You can choose social media channels based on your audience’s presence on that media channel. 

7 .  Host Webinars

People look for an expert’s advice in a matter and if you could be someone or have someone with fundamental knowledge of real estate for your audience, then your webinar would be a definite success. A thoughtful speaker will enhance your real estate property marketing plan by folds. 

Conclusion

A digital strategy is a mixture of all these aspects. While forming one for you, get in touch with a real estate marketing agency to get the best for your firm. People are shifting away from offline modes to online platforms to gain the best for them. If you are a realtor or an individual looking to buy a home, you must add a digital marketing plan to your list of things to go through.

Social Media is a concept that we are all extremely familiar and comfortable with. It is a collection of interactive technology platforms that allows us to share thoughts and ideas through mediums like written words or photos, and build a social community. It has evolved over time to become more than just a means of entertainment, and has a variety of other uses too.

One of the most significant uses of social media that is being newly explored is the potential that it holds as a source of marketing. Social media is an effective medium to capture the sentiments of its countless users, and brands can use these sentiments to convey their stories and make themselves memorable for consumers. The global network of social media presently comprises 4.55 billion users, and this network can be channeled towards social media marketing.

What is Social Media Marketing?

In simple terms, it is the process of using various social media platforms to advertise, market and promote goods and services. Social media provides a large platform of potential consumers for businesses, and hence it is an invaluable source for marketing.

Social media marketing can be extremely beneficial for almost every commercial activity, and real estate is no exception. Real estate social media marketing is a crucial tool for real estate agents and developers alike to showcase their various projects and services, and generate maximum leads from the large user base of such platforms. This is supported by data which has shown that 47% of real estate businesses reported generating highest quality leads through social media.

Like any other marketing strategy, real estate stakeholders who wish to explore this source of marketing must develop a cohesive plan and align their activities according to it. Here are some of the best strategies of social media marketing for realtors:

The Power of Multiple Touchpoints:

The phrase ‘one size doesn’t fit all’ is applicable to social media marketing, and hence choosing the right platform is essential for the success of any strategy. The term ‘social media’ includes several platforms, such as LinkedIn, Facebook, Instagram etc. Hence with social media marketing, there are various touch-points which ensure that the consumers are engaged effectively. Though all these platforms are classified as social media platforms, but they are each very distinct marketing mediums in terms of:

• The type of users active on the platforms
• The type of content (textual, visual etc.) which is suitable for the platform

These factors must be considered while implementing a strategy because only then will it be able to reach the target audience and engage the users.

The Power of Paid Ads

Social media platforms like Facebook and Instagram have a feature for running paid ads, which can boost the reach of the brand by allowing a much larger audience to view the content uploaded by the business, as compared to the organic response that it would have had. Paid ads expand the reach of social media marketing for real estate agents, and also make marketing more interactive since users can comment, share and like the content of the ads.

The Power of ‘Word-of-Mouth’

As the name suggests, social media marketing is reliant upon the thoughts, opinions and feelings of the users. A personalized approach to marketing will hence be highly beneficial, and this can be achieved by sharing success stories and client testimonials. This will help the business in a variety of ways such as:

• Instilling confidence in the brand by hearing and reading positive stories of its work
• Knowing that other prior customers have had a good experience with the brand will encourage more users to avail its services
• The credibility of the business is enhanced by sharing real stories

The Power of Informative Communication

A successful strategy that can be adopted for real estate social media marketing is to make the content informative and educational for the users. Real estate is a nuanced sector, which has a lot of different aspects associated with it. For a lucrative marketing strategy, content should be created to tackle these aspects. Informative communication will have dual benefits:

• Users will have a better understanding of the real estate sector
• The business can create a good reputation for itself as being aware of the functioning of the sector, which will help in acquiring customers

The Power of Virtual Site Experiences:

Site experience is an important aspect of any real estate sale, because it allows consumers to witness and experience the project. This will help them make informed decisions, and it is an important part of marketing. Live videos are a unique aspect of social media platforms, and it can create an engaging, interactive and enhanced site experience for users.

The Power of Networking:

Social media marketing for real estate agents can be helpful in networking, since connections can be formed and nurtured through interactive actions on posts, and messaging features. Direct Messages (DM’) are another way that realtors and developers can maintain contacts, and they can also encourage social media users to subscribe to emailers through social media.

The Power of Consistency:

One of the easiest and most effective strategies for impactful real estate social media marketing is having a structured and consistent flow of content. This allows the users to stay connected with your brand and its content, which will lead to higher engagement rates.

If the strategies mentioned above are incorporated in a marketing plan, it can lead to successful outcomes for businesses. BeyondWalls – an integrated PropTech ecosystem is an end-to-end real estate marketing company. It also provides pre-sales, sales and post-sales support, and it is the ideal partner for real estate agents and developers for all their requirements.

Gone are the days when real estate agents had to network around their locality by distributing flyers and posting real estate information on supermarket bulletin boards. Today, real estate marketing is more than just selling a building or a piece of land. It has become an open world, full of divergent opportunities.

Amongst all, the one thing that has forever changed the way we connect is the onset of social media. Social media platforms like Facebook are no longer helpful for just sharing posts with friends and family but also for digital, paid advertisements. While reaching a broad audience for your real estate business, Facebook never fails to offer great exposure with multiple possibilities for your business.

As a result, Real estate marketing agencies worldwide are now using Facebook to market their properties and are getting impressive results. Therefore, it’s a must to understand and implement Facebook marketing strategies as a real estate agent.

Here is the ultimate Facebook marketing strategy for real estate that will help you stay on top of your marketing game:

1.  Understand Location and Target the Right Audience

One of the many reasons behind Facebook’s popularity is its ability to advertise the right content to the right audience base. Therefore, before you start planning and get down to work, selecting your target audience is the first thing you must do. The whole process of advertising will get easier after this step as you’ll know what the target audience is in search of. 

In practice, there are some factors you have to keep in mind to find your target audience successfully.

• Start by targeting an audience based on location because this will help you get clients nearby.
• Apart from that, age targeting and demographic targeting will help you to work wonders.
• In the ‘Detailed Targeting’ option, you will find quite a few alternatives that will help you show your properties to the best clients. 

Following such a detailed flow will help you reach a targeted, large audience.

2. Utilize Video Content

Video content has brought a revolution to the world of marketing. Almost all industries swear by video marketing, and even real estate companies benefit from it. According to research, real estate companies with captivating video content attract more audiences than those without. 

Pictures can often be deceiving, but videos are unlikely to be the same. Videos help the prospects take a realistic look into real estate. A well-made video will increase reach, build trust, and thus help you gain more clients. Also, don’t forget to use the video specs recommended by Facebook Ad Manager before uploading the videos to get the best outcomes. 

3. Use Captivating Graphics

Good graphics are the key to success on social media platforms. As a  real estate marketing agency, you must ensure that you use your properties’ best images for advertisements. Images play a big part in building the overall impression of your company. 

Once you understand the aesthetics, you will start attracting clients like magnets. With images, you get around two seconds to grab your audience’s attention, so make sure that the graphics you incorporate are unique and captivating. 

4. Share Testimonials with Your Audience

Customer testimonials are the best way to convince more people to become your clients because they are genuine. Make videos of your old customers talking about their experiences with your company and share them with your audiences. You can also incorporate some of the detailed reviews in your advertisement copy for better outcomes.

5. Use Carousel Advertisements

Buying real estate is a big financial decision for clients; therefore, they must be presented with all the necessary details beforehand. Facebook has the perfect ad format for the real estate industry: the Carousel ad format.

Real estate is the kind of industry that has a visual appeal, and that’s what makes carousel advertisement an ideal pick. In this kind of ad, you can display pictures in the catalogue to allow the viewers to scroll through and see multiple listings. You can also add price, location, and other details in the carousel advertisements. 

Proptech ecosystems like BeyondWalls simplify buying real estate for clients using such advertisements.

6. Work on Your CTA

People will be more likely to click on your advertisements if you give them one ultimate reason to pick you. Call-to-action, popularly known as CTA, is a button that prompts your audiences to take action after watching a video or reading an article.

Some of the most used CTAs for real estate are:

• Search
• Next
• Read more
• How it works
• Schedule a visit
• Enquire Now
• Register Interest
• Request virtual tours and more

The presence of CTAs will drive traffic to your website and, therefore, will increase real estate sales.

7. Create Informative Website Landing Pages

Once you have created strong CTAs for the videos and images, it’s time to make the destination website strong so that the good impression about your company lasts longer. The landing page is the first thing that appears when a person visits your website. So, you must ensure that their website visit is pleasant. 

Incorporate good images of your real estate on the landing page, along with reviews and testimonials. This will make the visitors find what they are looking for and make their decisions quickly. Incorporating the video ads in the landing page is also a great idea as it makes the visitors stay on your website for longer.

8. Observe Your Competitors

Watch how the other real estate businesses are doing on social media. This doesn’t mean that you have to copy their actions. Instead, take inspiration from your competitors to improve your marketing game on social media. 

You might come up with new and unique ideas by observing your competitors. 

9. Run Different Sets of Ads and Observe Which Works

Not everything works for every company, and the situation is not different for the real estate industry. You can make various kinds of advertisements for your real estate business, but not all of them will result in the same amount of success.

The key is to keep tracking the reach and engagements and see which kinds of ads are being loved by people. Carousel ads, 360 videos, and testimonials generally succeed considerably. But if you see that some types of ads aren’t working well, it’s time to stop making them and start focusing on making the ones that have good responses. 

10. Keep an Eye on the Analytics

No matter which tools and tactics you apply for marketing, make sure you closely keep an eye on the analytics to understand the audience’s reaction. You can do it yourself or hire a professional who will keep looking at the numbers from time to time to determine the marketing strategies you use work in the long run.

11. Keep Your Relevance Score High

Not all your audience will understand your advertisements before clicking on them, and some of them will even click on them with no intention of making further steps. Such clicks affect your performance to an extent, and to take care of that, remember to keep the relevance score of your advertisements high. 

You’ll have to pay more CPC if your advertisement isn’t very relevant. Once you set your relevance score high, Facebook will reward your advertisement. 

Conclusion

Real estate is an industry that keeps changing at a faster pace compared to others. But that will not be a problem if you take the necessary actions based on the situation at the right time. By implementing the aforementioned Facebook marketing strategies for real estate, you will be able to handle any new challenges with ease. Reach out to the experts at Beyondwalls; if you are looking for a reliable PropTech ecosystem to take care of the Facebook marketing strategies of your business to ensure it scales rapidly in the long run. Contact us for further details!

The coronavirus pandemic has affected our lives and the world in every way possible. The entire economy was brought to a standstill, and it was a slow and steady journey for it to reach its earlier position. Commercial activities of every nature were affected by the pandemic, and the lockdowns that came with it. Once the threat gradually reduced, these commercial sectors revived themselves, but they are now different from their old self.

The Evolved Real Estate Sector

Real estate is a leading sector in the economy, and has had its share of impact. In the post-covid era, the sector has seen a lot of changes which are mainly due to changes in dynamic between its various stakeholders. Developers, channel partners and homebuyers are the key stakeholders in the industry, and their demands are inter-dependent on each other. They have to operate in a balanced network for the industry to thrive, and this balance has been altered by the pandemic.

The choices and demands of consumers from the real estate industry have been largely altered. This new behavior is aligned with the challenges and problems that the economy faced during, and after the virus outbreak. The uncertainty that was being felt in almost every aspect of life has made the attitude of homebuyers extremely cautious and selective. The reasons behind investing in a home have now shifted from being a mere sense of financial security, to being a feeling of control and convenience due to trends such as social distancing and work from home. Home ownership is hence preferred over tenancies, and people are willing to contribute to real estate sales. However, they want properties to meet all their expectations before making their purchase, and it is now more important than ever for developers to understand their requirements.

The following are some emerging trends in real estate that can provide valuable insights into the industry and market, and the altered behavior of its stakeholders:

Change in Consumer Sentiments:

Consumers are the driving force of the real estate market, and their sentiments shape the market. For the past two years, the lack of job stability has made people very cautious with their expenses. For a purchase as significant as real estate, most people have to take loans. For these loans, the rate of interest has been steadily rising which is further changing consumer sentiments towards the decision of property purchasing. Developers must be aware of these concerns of their consumers in terms of property pricing and should accordingly plan their projects.

Change in Consumer Awareness:

The new-age consumer is very aware of the market, and this awareness has led to increased levels of scrutiny for developers. With the digitization of real estate marketing, every information relating to a property and developer can be easily accessed by consumers. They can inspect the property and compare prices, read testimonials by other consumers and ensure that the property they are considering is a good and solid investment.

Rising Costs of Development:

A by-product of the pandemic and the stop in manufacturing caused by it has led to the prices of raw materials such as cement, steel etc. going up. These materials are crucial for the real estate industry. If their prices increase, developers are left with no alternative to earn profits from their business besides increasing the prices of properties. These higher costs affect homebuyers, which in turn disrupts the entire real estate sales cycle.

Increasing Role of Channel Partners:

Channel Partners operate as a link between developers and homebuyers. They are essential in the homebuying journey since consumers rely heavily on them to understand their property requirements, suggest suitable properties and help them buy it for the best price. In the current scenario, consumers have a lot of property information readily available, which makes the selection process more confusing. Hence, in the emerging new trend, brokers are heavily relied upon to accelerate the sales of real estate.

Improvements in Home Design:

The buyers of today are very aware of concepts such as automation, sustainability of resources etc. due to the awareness that is being generated about them. They expect these to be incorporated into home designs as well. Properties that have automation in their features, and those which are constructed in an environmentally conscious manner are more in demand. Developers who include these features in their projects should make sure to incorporate these in their real estate marketing plans so as to make their properties desirable.

These trends are the current direction in which the real estate industry is heading. These can be used to the advantage of all stakeholders if they know how to correctly exploit them. BeyondWalls – an Integrated PropTech Ecosystem in India is the ideal partner for end-to-end real estate sales and marketing. It can help to navigate the market trends and elevate the real estate experience.

Imagine a real estate sale happening a few decades ago- properties were marketed through newspapers, posters and hoardings, or by radio campaigns. For realtors, it involved a lot of manual efforts to convey information about the available properties. These efforts also did not have guaranteed success associated with them, because often homebuyers used to miss the information. There was no way to communicate with large numbers of people at one time, or for homebuyers to find easy solutions for their property-related queries. Real estate marketing services are today done in a very different way, where all these mediums have been taken over by technology and digitization.

Digitization in Real Estate

Technology has completely transformed the face of the real estate industry. It has streamlined the operations of the sector, and has made it highly efficient and convenient. Technology has impacted every aspect of the industry, right from marketing, to the automation of post-sale contracts. The most significant of this impact has been the change that technology has brought in the traditional marketing tactics used in real estate. Newspapers and hoardings have lesser preference than websites and social media posts, and gradually the industry is witnessing a shift towards digital marketing.

Digital Marketing for Real Estate in India

Digital marketing is the process of advertising and selling products through the internet, and other internet-based technologies such as social media or search engines. The internet is the most powerful tool currently, and people heavily rely on it for all their requirements. Real estate is no exception to the products that people search for online, thereby making the internet a good platform for real estate marketing. Statistics gathered by Properties Online Inc, a real estate software company, show that 92% of homebuyers search for properties online.

In India too, the trend of technology has taken over the real estate sector, and digital marketing has become a necessity for realtors to maximize their sales. It is a powerful communication medium if utilized well, and there are various ways in which good digital marketing can boost sales.

Strategic Digital Marketing Plan

Irrespective of whether the marketing is taking place online or offline, it is essential for a realtor to have a strategic marketing plan. If marketing is done in an unstructured way, the inventory tends to suffer because it is not being showcased to people in the best way possible. Before beginning digital marketing, a realtor must have a clear idea of the available inventory, the target audience for each different inventory, the type and frequency of content, whether videographic/blogs/static posts that should be uploaded for every inventory etc. The digital marketing plan must be backed by research regarding the best mediums for marketing content, and how the campaign can be optimized.

The Wonder of a Website

A website is the most fundamental element of digital marketing, but it also has the potential to make or break a marketing strategy. A website is the starting place for any online consumer, and hence it is essential to have a good and engaging website, which is user-friendly. From a real estate perspective, it is crucial that any website has a clear and concise property listing, since it is the basic reason that people visit the website. Besides this, the website should contain information which simplifies and breaks down the entire homebuying process, since most people are not aware of it. Certain other features that can help a real estate website will be to have links of ancillary services relevant to the industry such as lawyers, home loan professionals etc., and also including an automated system which can immediately reply to consumer’s queries. This will engage more traffic on the website and thereby help in real estate sales growth.

Strengthening SEO

Search Engine Optimization is the process by which a brand makes itself easily discoverable to potential consumers who are searching for products online. It works on the principle that if a brand includes content highly relevant to the particular product that it offers, it can be recognized easily by the algorithms of search engines, and will therefore be more visible to people. Having strong SEO can greatly increase the popularity and sales of a real estate realtor, since more potential consumers will be easily directed online to the realtor. One way that a realtor can ensure this is to have content rich with select keywords for the industry, such as ‘real estate’, ‘property’ etc. which are most likely to be searched for by potential consumers. A realtor must also focus on having content relevant to the area or locality in which their business operates.

The Power of Social Media, Influencer, and Email Marketing

Social Media is now no longer restricted to being a means of only entertainment, but it has also become a leading medium of digital marketing. Large numbers of people use various social media platforms, and they offer a ready base of potential consumers. Platforms like Facebook, Instagram, LinkedIn etc. can be used individually and collectively for a brand to communicate information about itself and market the products. With the improvement in technology, social media platforms have evolved to also have options of running digital advertisement campaigns. If utilized well, social media can become a very effective channel of digital marketing.

Emails are a tried and tested mechanism for realtors to be able to nurture leads. Targeted content sent through email campaigns can be helpful in increasing sales.

Influencer marketing is the process of using social media influencers for the marketing and promotion of a product or service. For real estate sales, influencer marketing is very beneficial since it can be used to reach targeted audiences, and attract local following. This local following can greatly boost real estate sales, since specific and niched consumers can be made become aware of real estate businesses and inventory.

Creating Virtual Home Tours

The marvel of technology allows realtors to now create virtual home tours, and give homebuyers an experience of what actually living in the property would be like. These home tours can simultaneously also be used as visual content pieces in the digital marketing strategy. Including content such as this will make the property more desirable to people, and thereby make the marketing effective to generate more leads.

Digital marketing is a useful mechanism for realtors, but it has to be strategized and executed well to be effective. BeyondWalls – an Integrated PropTech Ecosystem can be a reliable partner for a realtor. BeyondWalls is not only a real estate marketing agency, but it also provides end-to-end project planning and sales services. BeyondWalls provides the best, go-to marketing strategies which are data-driven and can efficiently be used to reach target audiences. This becomes extremely crucial in areas like social media and influencer marketing, where it is essential to choose the right influencer or the right social media channel which can attract the local following of interested and potential consumers.

It aims to make real estate highly simplified and convenient for realtors, developers, as well as homebuyers.

The real estate industry looks unrecognisable compared to the last couple of years. The primary reason behind this change is the onset of the global coronavirus pandemic, which turned the world upside down overnight, and real estate was a part of that revolution too.

In this particular industry, where everything used to work on paper-based processes and real-time, physical meets, challenges came out to be tougher than thought. The adoption of real estate technology came in late, and the industry saw an uplift only as the pandemic started to fade away.

This change sparked a series of events where now the role of technology has increased significantly in the property industry. Automation, Online Collaboration, Digital Payments, and more as part of the integrated PropTech ecosystem have simplified real estate processes and are on the verge of transforming them completely.

So, whether it is the new ways of selling, marketing, forming partnerships, or bringing new experiences directly to the customers, the stakeholders must stay relevant to news, developments, and trends and be ready for any kind of unexpected changes that come forward in the industry.

And for the year 2022, we will take a look at some recent developments that have happened since the decline in the global coronavirus pandemic. Let’s start with the rise of PropTech.

The Rise of PropTech

PropTech, or Property Technology, rose in the aftermath of the global pandemic. Taking advantage of real estate technology, businesses simplified their operations while driving maximum productivity and efficiency.

PropTech is revolutionising the industry in terms of:

• Regulation & Governance- Government Schemes & RERA in favour of customers
• Digital infrastructure – Taking the lead in digitalisation
• Tech-savvy Talent – High-quality tech talents

All of this development translates into:

• Digital real estate search and transactions
• Virtual reality/augmented reality for virtual site visits
• Big data and analytics for making informed decisions
• Building & construction efficiencies.
• Home automation and smart buildings.
• IoT-based amenities & facilities

Ultimately, PropTech is paving the way for generating more revenue, saving on costs, & optimising the operations.

Preference for Co-working Spaces

Commercial real estate is also on the verge of witnessing a whole new trend. The balance of owning a dedicated place for work has now shifted to investing in a co-working space where businesses can hire space and make rooms as per their convenience. This change is also coming from the likes of having the support of integrated PropTech ecosystem.

Here’s why co-working spaces are witnessing a surge:

As the business doesn’t have to pay for the complete setup, they don’t have to pay for the same. Such smart investment turns to save a lot of money for companies

The convenience of running the business twenty-four by seven without restrictions

The presence of extra activities and refreshments for employees in a co-working setting. Such a setup contributes to employee satisfaction alongside delivering high productivity and efficiency from the business

A sharing platform with other businesses in the same space. Investment in co-working space can form collaboration, make new contacts, and forge new partnerships

The Rise in Pricing

The rising demand for homes, rising costs of materials, and developers looking to take a more significant portion of profit have resulted in a hike in the overall costs. As per the reports, the average price range across cities goes from 7% to 1% for the cities Bengaluru, Pune, Mumbai, Kolkata, NCR, Ahmedabad, Hyderabad, and Chennai.

From the perspective of developers, they have been reluctant to increase the pricing of their homes given the conditions of the global pandemic. However, as now the world is recovering to its original place, developers have been seen reviewing their pricing strategy and starting to increase their pricing.

Experts say that first-time homebuyers must take action now if they want to invest in real estate before the prices rise even more.

Government Schemes & Offers

The good news for homebuyers came in the form of this year’s 2021-22 Union Budget that involved extending the tax exemption benefit on interest on housing loans up to 1.5 Lakh. The Tax Holiday and affordable housing projects also received positive news in the Union Budget.

The government has also announced the establishment of the Affordable Housing Fund (AHF) at the National Housing Bank (NHB). The initial capital came to be Rs 10,000 crore to finance HFCs using priority sector loan shortfalls from banks and financial institutions.

Furthermore, the Pradhan Mantri Awaas Yojana has received special attention, particularly in rural areas. This move recorded a Rs 48,000 Crore allotment for constructing 80 Lakh residential units across the country.

Another move from the government was directed towards digitalisation of land records that have been paper-based for so long. Such a powerful move will give a boost to real estate technology and also the whole integrated PropTech ecosystem development.

Increased Traction from Homebuyers

Besides all these major cities mentioned earlier, online research and ongoing trends highlight tier-II cities such as Surat, Jaipur, Patna, Lucknow, Coimbatore, etc, seem to be back on continuing remote working policies. The result of this ongoing movement will favour homebuyers as they will look forward to owning larger homes within a larger neighbourhood with better access to healthcare, safety, openness etc.

The Emergence of New Factors

With so much progress toward sustainable development, large-scale projects are opening new ways to pull large amounts of investments. The emergence of green initiatives such as electric vehicles, solar energy, water harvesting, and data centres are driving commercial and residential real estate despite convention and retail spaces taking a major hit in the pandemic.

BeyondWalls being a leading real estate marketing agency, has witnessed a surge in customers’ demands to advocate the use of technology and green initiatives.

The Stability of Affordable Homes

Tracing a decade back to today, the demand for real estate has undergone a structural transformation on both the demand as well as the supply side. However, this fluctuation has made the whole residential space buying relatively safe for the homebuyers. Especially the affordability part which has seen monumental improvements over the past seven years.

The price changes that have happened in the last 5-7 years have all led to better affordability of homes. At the same time, the rate of home loan interest has been a deciding factor in improving the state of affordable homes in the past couple of years.

The Indian housing sector has been facing a number of challenges with regards to increasing inventory levels, extremely high unsold housing stocks, buyers’ market sentiments, investors getting cautious and so on. However, the positive sentiment is slowly coming back into the market without any cues from external factors.

Emerging signs of a turnaround in sentiment, demand, pricing, and sales have all combined to suggest that it has been out of the woods. With a changing outlook for India, we can now look at the housing market with more optimism than ever before.

Real estate developers and brokers can stay up to date on the latest trends, real estate market & technology by following India’s best Integrated PropTech ecosystem — BeyondWalls.