Real Estate Sales

Real Estate Mandates: Everything You Should Know

Real estate mandates are agreements between a property owner and a real estate agent, granting the agent the exclusive right to represent the owner for real estate mandate services. These mandates can take various forms, including exclusive right-to-sell or exclusive agency agreements. The primary purpose of a real estate mandate is to provide a clear and defined framework for the sale or lease of a property, allowing the agent to market the property effectively, negotiate on behalf of the owner, and ultimately close the deal. Real estate mandates are standard in the industry and can be a crucial component of a successful real estate transaction for the property owner and the real estate agent.

This blog will cover an in-depth analysis of real estate mandates.

What is a Mandate in Real Estate?


A real estate mandate is a crucial aspect of the real estate industry that is commonly used to describe the agreement between a property owner and a real estate agent. In simple terms, a mandate is a written contract outlining the agreement’s terms and conditions between the owner and the agent. The mandate defines the scope of the agent’s authority to act on behalf of the property owner in matters related to the property’s sale, lease, or management. It is essential to protect the owner’s interests while allowing the agent to act on their behalf. Therefore, understanding the mandate is crucial to property owners and real estate agents, as it helps ensure a smooth and successful transaction in the real estate market.

Open Mandate Vs. Exclusive Mandate: What’s Better?


Open and exclusive mandates are commonly used in real estate when selling or renting properties.

An open mandate refers that the property being listed with multiple real estate agents or agencies, and any of them can bring potential buyers or renters to the property. This means that the property is exposed to a broader range of potential clients, but it also means that there may be more competition between agents to secure a sale or rental agreement.

On the other hand, an exclusive mandate means that the property is listed exclusively with one real estate agent or agency. This agent is the only one authorized to market the property. They will usually be more incentivized to put more effort and resources into promoting and selling or renting the property. The agent or agency may charge a higher commission or fee in return for this exclusivity.

There is no definite answer as to exactly which type of mandate is better, as it is dependent on a host of factors, including the type and location of the real estate property, the market conditions, and the individual preferences of the property owner. An open mandate can increase the property’s exposure to potential clients, while an exclusive mandate can provide more focused and dedicated real estate marketing efforts from a single agent or agency. Ultimately, the authority lies in the hand of the property owner to measure the pros and cons of both the mandates and decide which type of mandate suits their needs best.

Advantages of Exclusive Mandates


An exclusive mandate is an agreement between a property owner and a real estate agent or agency giving the agent or agency the sole right to market, sell, or rent the property. Here are five advantages of using an exclusive mandate when selling or renting a property:

  1. Focused Marketing Efforts:
  2. With an exclusive mandate, the real estate agent or agency has a greater incentive to put more effort and resources into promoting the property, as they are the only ones authorized to market it. This means they can create a more focused and targeted marketing campaign tailored to the property’s unique features and benefits.

  3. More Control Over the Selling or Renting Process:
  4. An exclusive mandate gives the agent or agency more control over the selling or renting process. They can manage the property’s listing, viewings, negotiations, and transactions, ensuring everything runs smoothly and efficiently.

  5. Greater Exposure to Potential Buyers or Renters:
  6. Contrary to popular belief, an exclusive mandate can provide greater exposure to potential buyers or renters than an open mandate. The agent or agency can use its professional network, database, and marketing tools to reach a wider audience of qualified and interested prospects.

  7. Higher Chance of a Successful Sale or Rental:
  8. An exclusive mandate allows the agent or agency to devote more time, effort, and resources to selling or renting the property. This results in an increase in the chances of a successful outcome, whether a sale or a rental agreement, and can potentially result in a higher sale or rental price.

  9. Personalized Service & Support:
  10. An exclusive mandate can provide the property owner with a more personalized and dedicated service from the agent or agency. This includes regular updates, feedback on the marketing and selling or renting process, and professional advice and guidance on optimizing the property’s value and appeal.


Real estate mandates are an essential aspect of the real estate industry. They provide property owners with a way to market and sell or rent their properties effectively and efficiently and real estate agents with exclusive access to properties they can promote and sell or rent on behalf of their clients. Exclusive mandates offer several advantages, such as focused marketing efforts, better control over the selling or renting process, greater exposure to potential buyers or renters, a higher chance of a successful sale or rental, and personalized service and support.

However, it’s essential for both parties to carefully consider the terms and conditions of the mandate before signing the agreement. Property owners should ensure that they understand the commission or fee structure, the duration of the mandate, and the marketing strategies that the agent or agency will use to sell or rent their property.

Overall, a well-structured and fair real estate mandate can be a win-win situation for both parties, providing property owners with a stress-free and successful selling or renting experience and real estate agents with a valuable and rewarding professional opportunity.

Real Estate Sales

Top 4 Advantages of Having Strong Channel Partners

When it comes to business expansion in real estate, there are several steps that you can take in 2023- some of these include hiring more staff, outsourcing work to other businesses, or collaborating with a BPO provider call support. An alternative choice is having a channel partner- a company or real estate broker platform that aids in promoting and selling your goods or services. 

In the realtor business, partnerships and real estate sales are essential. Having strong channel partners will not only help you access resources and networks easily but also boost your business by improving your business’s visibility in the market. 

Read on to explore how your company can grow to new heights with the support of channel partners and  real estate marketing.

  1. They Help by Sharing Sales Responsibilities
  2. BeyondWalls Brokers App

    Channel partner networks can assist you in establishing contact with potential new clients who may not be familiar with your company. They can aid in spreading the word about your company to a huge new audience by informing their clients about your goods or services. Even after a customer has signed a contract with you, your partners can still sell them better properties and projects since they keep ongoing ties with their contacts. It’s a present that never runs out.

  3. They Help in Filtering Out the Right Prospects & Increasing Conversion Rates
  4. Broker Network

    Your lead conversion rate can also be raised with the aid of channel partners. When you collaborate with a business, they frequently have a sales team of their own that can promote your goods or services to their clients. This can be very advantageous if you sell a complicated good or service.

    You can generate more leads with the assistance of some  channel partner networks that offer lead-creation services. You may improve the number of high-quality leads you have access to by using these services. As a consequence, you’ll be able to close more sales, which will help your company expand more quickly.

  5. They Help You with Expanding Brand Awareness through New Channels 
  6. Magnet Real Estate Broker App

    The ability to increase brand recognition is one of the key advantages of working with a channel partner. When you partner with another company, you essentially form a team to market your goods or services. This implies that your brand and your products will be known to their customers. Channel Partners can also assist you in expanding your market reach.

    You can easily and rapidly increase your reach without putting in more effort by collaborating with a business that already has a presence in these markets. A good internet presence is crucial in the commercial world of today. Your online presence can be improved by channel partners who advertise your goods and services on their websites and social media pages. 

  7. You Can Use One Broker Network to Sell All Projects
  8. PropertyPistol Syndicate

    Each lead is completely identified when you try to sell directly through channel partner networks or  real estate broker apps. The potential clients already have a source of reference through someone they know and trust when you sell your projects through a partner program. As a result, they are more likely to trust your brand, which should increase your conversion rate.

    Building closer connections and utilizing a single, unified broker app with your clients is another fantastic advantage of working with channel partners. When you collaborate with a business, they are more likely to help you sell your goods or services to their clients. It implies you will have the chance to establish rapport with these clients and give them the greatest possible experience.


The five advantages discussed above convey how and why working with channel partner networks is beneficial in today’s world. Companies that cultivate strong relationships with their channel partners benefit from a wide range of advantages, such as greater customer insights, improved efficiency in operations, an increased ability to respond quickly to changing markets, and many more.

Real Estate Sales

How BeyondWalls Presented 57 Midtown to be a Lifestyle Everyone Dreams Of!

BeyondWalls is a digital marketing and growth agency leveraging its resources to drive tangible growth strategies for many real estate developers. Time and again the team of BeyondWalls is tasked with attaining results that may seem out of the ordinary, but its capabilities always come through. Though there are times when a challenging project comes along with interesting targets, which BeyondWalls is always eager to take head on.

One such residential project by Sonigara Group was 57 Midtown in Wakad. It offered a never-seen-before lifestyle statement to its homebuyers. Its concept was unique and the value proposition it added was something to get excited about. #LifeOnTheCurve was the central idea behind the communication, which made the relatability of the project leaner towards the audience.

The project facilitated ease of commute along with recreational avenues and conveniences right at the doorstep. 57 Midtown poised itself as an ideal project for homebuyers with amazing nightlife avenues, fine-dining, shopping, entertainment, and workplaces nearby. An enviable lifestyle in PCMC’s most bustling location, 57 Midtown’s strategic positioning in the market made it one of most sought-after residential projects in the area.

In this article, we will explore how BeyondWalls was a driver for real estate sales growth and major contributor to 57 Midtown’s growth.

Challenges 57 Midtown Faced

Like many residential projects in Wakad, 57 Midtown also had its own set of challenges that needed to be overcome in order to yield higher sales growth and targets. As a real estate marketing agency, BeyondWalls identified and addressed the following challenges:

Designing an inventory that looked premium in an otherwise mid-segment market. The project’s ticket size for the units advertised was reasonable yet it was supposed to be marketed as premium in PCMC’s growing real estate space via positioning it as a lifestyle statement.

Another challenge that was in front of the BeyondWalls team was to address the issue of the limited supply of large carpet area offered by the project. The challenge was to portray the project as premium one but with smaller carpet area units, which posed an issue in terms of lead conversions where homebuyers were looking for a greater carpet area.

Other significant challenge to be solved was positioning the project as modern yet chic, giving prospective buyers a good experience and market the project with innovative theme to attract luxury buyers.

BeyondWalls’ Approach – Project & Pricing Strategy

As per BeyondWalls’ plan of action, 57 Midtown was positioned as a whole new product that’s centered around downtown living, which extended to fashion and retail avenues nearby making it the most happening place to live in as there is Phoenix Marketcity in proximity.

3 & 4 BHK units were priced around ₹1.15 Cr. to ₹1.7 Cr.

The market average PSF rate of this residential project in Pune was ₹6,300, but with right product planning, the project was positioned at a premium with PSF rate of ₹6,700.

The concept of ‘Life on the Curve’ was introduced as a central communication in accordance with the building and facade that was designed carefully to keep lesser density in custom two towers.

The architecture was also in sync with the design to make the project stand out more.

BeyondWalls’ Solution – Go-to-market Strategy

The campaign was strategically positioned around living in an iconic tower where the homebuyers would get the feeling of living in ‘Downtown’, hence the project name was coined to be ’57 Midtown’.

A visually appealing campaign was designed to attract the luxury buyer segment where the creatives and copy were eye-catching, which invoked the desire to enquire about the project.

With the careful positioning of the project, selling 90 units out of 105 was made possible even without sample flat being ready.

The communication explicitly highlighted the ‘CURVE’ aspect of the project or the building per say in a creative way. The creatives of the project were also designed in a similar manner to reflect the essence of the core communication for maximum outreach and relatability.

The site visit experience for prospective homebuyers was made more engaging by emphasizing the curves and arches built around the project so that they can relate more and spend more time exploring the project. 

Realizing the Efforts & Achievements

A fruitful collaboration between BeyondWalls and 57 Midtown by Sonigara Group resulted in reaching some good milestones, such as:

  • Successfully sold 90 units in a month
  • Successfully generated revenue worth ₹100 Cr.
  • Successfully kept the marketing and sales cost at 3.7%

57 Midtown in Wakad is the epitome of a transformational lifestyle with its 2 & 3 BHK residences consisting of 216 units. BeyondWalls with an extensive channel partner network, its practical strategy and out of the box approach assisted 57 Midtown in achieving its sales targets with a cost-effective method and truly stood out by facilitating #LifeOnTheCurve!

Real Estate Sales

Peninsula AshokVann – A Symbol of Serenity & Urban Living

BeyondWalls is a renowned real estate marketing agency in Pune contributing to real estate sales growth for many developers across India. With its huge channel partner network, BeyondWalls has successfully provided all the necessary resources for multiple developers starting from a real estate project launch to booking conversions and even after-sales services.

So, when Peninsula Land Ltd., one of our major clients came to BeyondWalls with an objective to create high aspirational value for its project Peninsula AshokVann, we ensured that the project becomes the most appealing choice for the customers. We did this by tackling challenges with a differentiated approach to achieve effective results efficiently. Before diving into its dynamics, let’s first explore Peninsula AshokVann comprehensively.

Introducing Peninsula AshokVann

A gated plotting community amidst the scenic views of lush greenery, Peninsula AshokVannn is Situated in the prime locality of Gahunje. It is well connected to the infrastructural hub of West Pune. The project occupies a sprawling area of 19 acres, of which 8+ acres comprise open spaces. Plus, as revealed before it is developed by Peninsula Land, Ashok Piramal Group. AshokVann successfully combines the serenity of nature with an urban living experience.

Now that we have established what Peninsula Ashokvann is, let’s dive deeper into how BeyondWalls helped the project in gaining maximum outreach.

Challenges Addressed by BeyondWalls

  • Lack of Product Awareness – Peninsula AshokVann is a one-of-a-kind project that was previously unknown. To make consumers aware of the benefits of investing in it, the appropriate communication and branding strategy had to be used.
  • Lack of Urgency for CustomersPeninsula AshokVann is not a project with an immediate end-use in mind. Because it was made up of villa plots, there was no need for consumers to make a quick purchase.
  • Uncertainty of Token Conversions – There was uncertainty about the tokens secured by the project due to the strong presence of market competitors

The Go to Market Strategy Applied by BeyondWalls

  • Product Positioning – We centred the project on the ‘luxury of space’ it provides. The product positioning narrative focused on how consumers can build their dream homes on spacious lands surrounded by nature as well as modern lifestyle amenities, where value proposition, conceptualization, and extensive market research assisted us in developing the right positioning strategy.
  • Value-based Selling – We informed customers about the high value of purchasing villa plots and how it could provide a good return on investment. Creatives were created to explain how villa plots could be more cost effective than ready-to-use properties. Plot size, constructed carpet area, total price, and effective rate per sq. foot were some of the factors considered for this comparison, and calculations against each of these criteria revealed that Ashokvann’s plots had more value associated with the purchase.
  • Omni-channel Marketing & Sales – An omni-channel approach was also used, coupled with the application of various platforms. Digital remarketing, as well as OOH activation and word-of-mouth marketing, were used. The online remarketing strategy was implemented concurrently via multiple channels, including the website, email marketing, the launch of digital ads utilizing the full capabilities of the Beyondwalls real estate brokers app.
  • Channel Partner Aggregation – BeyondWalls’ extensive network of Channel Partners was used to broaden the scope of the marketing efforts. They, too, used the value-based selling approach, which made Ashokvann appealing to customers. In order to generate interest in the project, we also organized an on-site event for Channel Partners.
  • Enhanced Customer Experience – During the launch, customers had a smooth and seamless experience. IRIS, a technology platform, was used to optimize the entire booking process, which included event curation, closure tools, 360-degree virtual link generation, and Razorpay Payment Gateway Integration. All of these features contributed to a better overall customer experience. Consumers were given information about the pricing model, as well as a special launch discount.

It was evident now that with BeyondWalls intervention, Peninsula Ashokvann became a desirable and one-of-a-kind real estate opportunity thanks to the proper project positioning and marketing strategy.

Making It All Possible

BeyondWalls managed to generate leads up to 4355 out of which, 488 successful site visits were made possible from 93 tokens with over 30 successful bookings and more than 200 units were sold! In this way, people searching for residential NA plots in Pune, found their home in Peninsula Ashokvann with a sizeable contribution from the BeyondWalls team.

Real Estate Sales

Top 5 Real Estate Broker Apps in India 2023 

The Indian real estate market is growing at an ever-increasing rate. With the rise of technology, more and more brokers are turning to mobile apps for their real estate needs. In this blog post, we’ll take a look at the top 5 real estate broker apps in India for 2023 and what advantages they offer – from price comparisons to virtual tours and more. Keep reading to discover which apps can help you take your business to the zenith of success!

The Importance of Mobile Apps for Real Estate Brokers

Over the past few years, there has been a dramatic rise in the number of mobile apps being used by real estate brokers in India. This is due to the fact that these apps offer a number of advantages over traditional methods of marketing and selling properties. Some of the main advantages of using real estate broker apps include the following:

    • Increased Visibility:

With so many people now using smartphones and tablets, it is important to have an online presence that potential buyers can easily access. By having a real estate broker app, you can make sure that your properties are always visible to those who are looking to purchase, and you can connect to them instantly.

    • Greater Flexibility:

One of the great things about using an app is that it allows you to be much more flexible in how you market your properties. You can update information and photos quickly and easily, and you can also target specific demographics with ease.

    • Better Customer Service:

Another advantage of using a real estate broker app is that it allows you to offer better customer service. With most apps, you can set up push notifications so that customers are alerted as soon as new listings become available. You can also use the app to answer any questions they may have about the property-buying process.

    • More Leads:

With real estate brokering, you can generate more leads than you would through traditionally marketing methods. This is because potential buyers will be able to find your properties more easily and will be able to contact you directly. You will also be able to connect to them and store core lead information easily.

Top 5 Real Estate Broker Apps in India

Now that we have understood the importance of mobile apps for brokers, let’s dive into the top 5 apps that are changing how brokers navigate the real estate industry.

1. BeyondWalls Brokers App

BeyondWalls Brokers App

Being India’s leading integrated PropTech ecosystem, BeyondWalls Brokers app for real estate agents has transformed its tech-driven platform into an easy-to-use mobile app offering end-to-end services to real estate brokers.

The app couples a seamless user experience with its distinctive features to empower brokers to sell more and grow their businesses. Custom lead form fields, robust data capturing, on-time notifications & reminders keep brokers on their toes and let them know what’s hottest in the city and what’s trending, all the while enjoying high incentives and timely payouts. Known as SuperBrokers, BeyondWall’s connected channel partner network also get marketing collaterals, tips and tricks, and rewards & recognition from the firm’s marketing division at no additional cost.

2. Broker Network

Broker Network

Designed to be a suite of services for brokers, the Broker Network acts as a bridge that connects brokers with properties and brokers with buyers. The app features a new launch feature that allows brokers to know about upcoming projects and get in touch with the developer through the app.

The app has all the features brokers look for, including posting the property, real estate project launch, adding the team to the organization, securing leads, chatting with customers, special offers, invitations to exclusive events, CP meets, and more.

3. Magnet Real Estate Broker App

Magnet Real Estate Broker App

A new real estate broker app in the industry, Magnet, was introduced to the real estate realm in 2019, taking on existing prominent players in CRM, lead management, and the real estate channel partner business network. Centred around the growing needs of real estate agents and businesses, Magnet has come out as a 360-degree technology solution covering all the real estate brokering needs.

The app supports real estate brokers with the following:

  • Technology: All the capabilities of a real estate CRM software fused with modern technology
  • Faster Pay-outs: A stress-free business opportunity for brokers with good customer support and timely pay-outs.
  • Higher Commission: Creating a win-win solution with a higher commission slab
  • Support: A seasoned team at the helm of supporting brokers
  • Magnetshala: Tips & tricks to grow their business.

4. PropertyPistol Syndicate

PropertyPistol Syndicate

The PropertyPistol Syndicate is a modern tech-based platform designed with the brokers’ needs in mind to simplify the selling process. PropertyPistol presents a new app-based networking platform, a tool that updates you with the right information and helps you generate quick revenue. Here’s what Syndicate real estate broker app offers:

  • Complete control: 360-degree history of leads
  • Alerts & reminders: Necessary for follow-ups and action items
  • Real-time updates: For real-time needs of the customers
  • Customized listing: Client-specific listing creation ability
  • Transparency: Real-time updates from developers and clients
  • Access to a powerful network: Being a part of the Syndicate ecosystem

5. Propliv Agent

Propliv Agent

The Propliv Agent platform was specifically designed for Real Estate Agents in India to connect with each other. It helps real estate brokers generate more leads and business opportunities by connecting you with top developers, builders, investors, and owners across the country.

Here are some of the top features of the real estate broker app:

  • Access to the real estate inventory
  • Alerts and notifications for new properties
  • Ability to search as per client’s requirements
  • Record site visit experience
  • Handsome commissions and incentives

In Conclusion:

Real estate brokerage apps have become a lifesaver for real estate agents and buyers alike. These apps provide numerous advantages as compared to manual methods, such as efficiency, convenience and ease of use. Therefore, it is essential to choose the right real estate broker app for your business in India this 2023.

Real estate brokers can use India’s integrated PropTech mobile app- BeyondWalls Brokers apps for real estate agents, to seamlessly grow their business with the hottest projects, high incentives, timely pay-outs, and the largest channel partner network.

Real Estate Sales

Real Estate Market 2023 by Vikram Kotnis, Exec. Chairman & MD

After Russia-Ukraine war, the world collectively saw a downfall of $17 Trillion; 20% of the global output India is among the top 5 countries contributing to this loss and this may lead to a further increase in fuel and food prices. 1/3rd of global economy is in Recession. Globally, central banks have increased interest rates with an aim to reduce inflation. The housing interest rates in India have increased from an average of 6.5% to 8.75%.

The increase in interest rates along with uncertainty in jobs has made homebuyers confused on making any purchase decision. The property prices have already increased by almost 15% in most of the urban markets like Pune, Mumbai and Bangalore. There was almost no effect or say of UDCPR in this price increase.

  • Property Price Trends – Pune
Sell Aspirations/Lifestyle

(*The rates mentioned above are all inclusive rates)

The overall cost of home ownership has increased by almost 58% compared to 2019. Besides that the possession dates have moved ahead by 3 years after RERA, i.e the possession that buyer would generally get within 3-4 years, would now get after 5-6 years.

Sell Aspirations/Lifestyle

Although, the demand in mid to premium segment is still intact and the momentum for listed large developers with projects in prime localities and with larger carpet is good. Decision making of the buyer with buying capacity is zeroed down to the brand value, prime location and bigger homes.

The projects in this category of pricing and location will sell but the buyer is not desperate and would not take any decision until he finds the right deal.

What are Home Buyers Saying?

Our research team spoke to over 150 homebuyers to understand their current mood.

  • 86.7% people say the increase in interest rate is affecting their buying decision
  • 62.3% people are waiting for economic condition to stabilize before they make any purchase
  • 25% of the homebuyers have postponed their homebuying decision

 The interest rate may even touch a double digit number in 2023.

Before the situation worsens, it is extremely crucial for developers to manage their cashflows.

The hottest selling micro markets of Pune for eg. – Baner, Balewadi and Wakad, have started seeing drop in real estate sales since July 2022 to the tune of almost 19%; which is indicative of the homebuyer’s sentiment. The developers with right pricing and locality are able to sell, making it a buyer’s market.

Sell Aspirations/Lifestyle

The sales trends in hottest micromarkets show a drop in sales after September 2022. There are 1.09 Lac unsold apartments in Pune alone out of which 80,000 are under construction and 28,000 are ready to move in. While there is demand to purchase, there is no desperation and buyer is ready to wait until they get the right deal.

Managing funds to fuel each stage of the project is critical for Developers. Developers need to ensure availability of construction funds so as to de-risk the project. Based on the inventory and sales velocity, developers also need to absorb 50% of their next quarter’s targets into the current one and open up all the channels for widening their top of the funnel. The target should be to sell 35% of inventory to de-risk the project, not to sign any resource-intensive JV and wait it out till the market stabilizes.

Regarding pricing, instead of having a profit-first approach (increasing the price), developers should take a cashflow first approach and stagger their pricing to maintain sales velocity. Market may further dip by 6-7%, this should be kept in mind while taking any big decisions on projects.

Sell Aspirations/Lifestyle
Real Estate Sales

The Real Estate Sales Process: An Overview

Buying and selling a property is a big decision and a big venture and needs a lot of planning and preparation. There are a lot of aspects involved in the process, from listing the property and finding the right buyers to finalizing the deal and paving the way for post-sale services- and it takes a lot of effort in the long run. This blog will look at those steps and how they lead to sales.

Real Estate Sale Process: A Step-by-Step Guide to Follow in 2023

There are a lot of factors that go into making a real estate sales. A set of processes must be followed to sell a residential or commercial property. Once you’re familiar with the process, you’ll be able to confidently sell your property—or buy the home of your dreams.

• Listing the Property

To list your property, get your home ready for sale. Once your home is ready, it will be all set to be listed and shown to potential buyers. The listing process is outlined into four stages:

• Creating a Landing Page

The landing page is where your leads will ‘land’ or arrive after clicking on your paid ads. Essentially, it is a virtual showcase of your entire project. So you can offer all the information about your property concisely without making a website. Use clear and concise language with images. Furthermore, include your contact information prominently on the page so people can quickly get in touch with you.

• Create Listing on Property Sites

To list your property on one of these sites, you will typically need to create a user account and share all the relevant information about your listing. By creating a listing, you can share all the information about your property, such as its features, photos, and contact information. 

• Creating a Digital Presence 

Creating a comprehensive and effective digital presence is essential to enhance your real estate sale process. You should also ensure that your listings are easily accessible on all major real estate listing portals. 

• Marketing the Listing

Real estate marketing is key to sale strategy once you are ready to list your property for sale. It is essential to ensure that it is well-written and informative, with high-quality photos that accurately represent the property.

In terms of actually marketing the listing, there are a number of different channels that can be utilized. It is essential to use as many channels as possible to maximize its reach. 

• Staging the Property

When it comes to the real estate sales process, first impressions are critical. This is why staging the property is so important. By taking the time to declutter, personalize, and stage your home, you can make it more appealing to potential buyers. 

When you’re ready to sell your property, you’ll want to let potential buyers know all about it. You can do this in several ways, such as through online listings, print ads, open houses, and word of mouth.

Organize as many property visits as possible to improve your real estate sales strategy. Make sure potential buyers can view your property in person and get a feel for what it would be like to live there.

• Promoting the Property

When selling a property, it is essential to promote it to attract potential buyers. Different methods are available that can help businesses reach more people daily. Social media plays a vital role in this regard. Apart from that, other paid advertisements and email marketing can also help promote a property, so it reaches the target customers.

• Run Email and SMS Marketing Campaigns to Prospects

You can create a list of people interested in buying the property and send them regular updates about your listing. Be sure to include information about any open houses or special events you host. You can also use this platform to answer any questions prospects may have.

• Offers and Discounts

Offering a competitive price or other incentives can encourage buyers to put your property at the top of their list. However, it’s essential to be strategic when offering discounts, as you don’t want to devalue your property or leave money on the table.

• Keep Your Prospects Posted w.r.t any Developments

As a property owner, it is your responsibility to keep your prospects posted on any developments during the sale of your property, i.e., informing them of any changes in the price, status of the property, or any other important information. Keeping your prospects informed can build trust and credibility, ultimately leading to a successful sale.

• Negotiating the Property

When selling a property, it is essential to be aware of the current property rates in your area. If prices rise, you may get a higher price for your home. Additionally, overpricing your home will likely prevent it from getting sold. Furthermore, it is also essential to be flexible on that terms.

• Closing the Deal

After you have negotiated the sale of your property, there are still a few things to do before the deal is closed. You will need to sign a sales contract with the buyer. Once the contract is in place, the closing date will be set. On the closing date, the buyer will pay the purchase price, and the property will be transferred to their name.

• Complete the Paperwork

The paperwork for selling property can be overwhelming, but it is essential to ensure a smooth transaction. Consult with an experienced real estate agent to determine what paperwork is required. Gather all the required documents, including the sales contract, title insurance, and any disclosures.

• Pave the Way for Post-sales Service

Once your property has been sold, a few post-sale services still need to be taken care of. These include things like transferring the title of the property to the new owner and dealing with any final payments that may be outstanding. This is one of the best real estate sales tips that can change the game for you in the long run.


The real estate industry is amidst a digital transformation, and BeyondWalls is at the forefront of this change. It is India’s only integrated PropTech Ecosystem that helps buyers and sellers streamline the sale process- they have quickly become the go-to platform for Real Estate Developers and Channel partners.

The company has helped connect hundreds of home seekers with their dream homes and has been praised for its easy-to-use platform and customer-centric approach. They make it easy for buyers to find properties that fit their budget and preferences and for sellers to list their properties and reach a wider audience.

Real Estate Sales

How is PropTech Playing a Role To Digitize Real Estate Sales in India? 

India recorded a staggering number of 658 million internet users this year. With the help of these statistics, it can be concluded that there is an enormous digital presence in the country, and that people are increasingly relying upon it. Real estate has a commercial stronghold in the country, and it is soon expected to account for approximately 13% of the nation’s GDP. Since digitization has taken over so many other aspects of our lives, has a sector as important as real estate also been digitized?

Digitization of Real Estate in India

Digitization of Real Estate in India

The answer is a definite yes. A recent survey has shown that upto 40% of consumers today are willing to purchase homes completely online. With the increasing adoption of the internet, it has become the primary source from where most homebuyers begin their purchasing journey. The reliance on physical listings has gone down, and websites and apps have become the new ideal marketplace for real estate properties.

The pandemic played a major role in this change, since it made people more familiar and comfortable with the digital world. In the case of real estate, the emergence of Proptech too contributed to the increasing popularity of real estate online sales.

The Role Played by PropTech

The Role Played by PropTech

Proptech is the combination of ‘Property’ and ‘Technology’. It means the adoption of technology for various aspects related to property development, marketing & sales. With the growing presence of Proptech and emergence of more PropTech companies, the real estate industry has been completely transformed.

Real estate sales are the most crucial aspect of the operations of the industry. It is the main source of revenue for the industry, and hence it is essential that sales are carried out as productively as possible. Such high productivity can only be attained with tech adoption, which is where Proptech benefits the industry,

Here’s how PropTech is enabling digitization in real estate:

  1. Enhancing Marketing Efforts:

  2. Enhancing Marketing Efforts:

    Marketing is the step that precedes sales, because it is only through marketing that your brand and its products can be seen by your target audience. With PropTech, marketing efforts can be automated to yield maximum results for minimum efforts. It also has a variety of other benefits such as:

    • Efficient lead generation and lead capturing
    • Enables personalized interaction with leads
    • Omni-channel marketing

    These benefits greatly help in creating a bridge between a real estate brand and a homebuyer, which can ultimately result in optimizing real estate marketing and sales efforts.

  3. Enhancing the Site Experience for Consumers:

  4. Enhancing the Site Experience for Consumers

    Site visits can make or break a real estate sale. The most significant advantage that Proptech has for the digitization of sales, is the enhancement of site experience for consumers.

    Proptech has brought with it several new technologies, such as VR and AR, with the help of which a site visit can be experienced by consumers from any corner of the world. Sales are no longer restricted within geographical boundaries, which expands the scope of sales.

    Furthermore, site visits are also not limited to properties with completed constructions. Under-construction properties can be transformed by technology, and the site visit can give consumers a feel of how the property will look upon completion. With this, the sales velocity can be boosted since even under-construction properties can be sold.

  5. Seamless Sales Cycle:

  6. Seamless Sales Cycle

    One of the biggest challenges in the traditional real estate sales process is that it is not simplified. There are a lot of complications and nuances, which prove to be a hassle for consumers. Proptech, however, has created a smooth and seamless sales cycle.

    During the sales journey, consumers need to be nurtured and kept engaged. With automation, these tasks can be easily and effectively managed. Timely interactions can be initiated with consumers at every stage, and communication too can be made personalized based on the unique requirements and preferences of each consumer.

    • Property negotiations
    • Finalization and closure of deals
    • Tracking and execution of payments
    • Document creation and management

    can all be performed with the help of technology. With the streamlining of these activities, the entire sales cycle is optimized.

    Proptech is thus the foundation upon which the digitization of real estate relies. It has disrupted the traditional operations of the sector, making it highly efficient and effective.

Case Study for Real Estate Sales Digitization- Mahindra Happinest

Happinest Palghar, a project of the renowned housing society Mahindra Happinest, had a landmark launch and sales process.

The project was launched during the covid outbreak, where people were extremely hesitant to step out or interact with other people. This made the traditional real estate sales process an impossible proposition for Mahindra Happinest. This challenge gave rise to a revolutionary idea, wherein the entire sales process was made completely digital. India’s leading CRM solution was leveraged to curate a technological platform that could enable the end-to-end online sale of homes.

By harnessing the power of Proptech solution to digitize the sales process, Mahindra Happinest scaled their sales and achieved:

  • 300+ bookings in 3 weeks
  • 250+ daily virtual meetings

India is on an optimum path to adopt digitization in real estate sales and boost the growth of the sector. Proptech is an inseparable part of this journey and can be the ideal partner for real estate businesses. BeyondWalls is an integrated Proptech ecosystem in India, which can streamline all entire real estate operations. It is an end-to-end marketing and sales partner, which aims to make homebuying a seamless and elevated experience.

Real Estate Sales

The Evolution of Sales & Marketing in Real Estate

Real estate marketing has evolved significantly over the past two decades. The internet and the emergence of digital technology have played a huge role in this. The availability of online platforms has completely changed the way real estate developers, real estate buyers, and intermediaries (agents/brokers) interact with each other. This has led real estate companies to modify their sales & marketing efforts in ways that they can engage their audience online.

Traditionally customers would reach out to a real estate developer’s office or to brokers or agents to enquire about properties, after which they would visit the property and then make the buying decisions. Now a site visit can be scheduled within the click of a button, one can view floorplans on websites from the comfort of their homes. Isn’t that amazing?

Before we dive further into this, let’s look at how the real estate sector evolved.

Phases of Real Estate Sales & Marketing

Phases of Real Estate Sales & Marketing

Over the years, real estate marketing has gone through three distinctive phases. Here is an overview of it:

  1. Use of Signages: Although signages are used till date, they were the primary mediums of real estate marketing back in the day.

  2. Use of Print Media and Direct Marketing:Print media continues to be an important medium of marketing in the real estate sector. However, now with the emergence of digital media and digital marketing, the sector’s reliance on print media for marketing has reduced. Direct marketing through flyers and brochures was a big hit back then and it continues to be in use to date. The only difference is that now flyers, brochures, and other marketing collaterals can be made digitally. Thus, saving up on printing costs.

  3. Integration of Digital in Real Estate Sales & Marketing:With the emergence of digital and its integration in real estate sales & marketing, real estate developers have an online presence. Websites and social media platforms serve as an effective medium of reaching a larger audience than, which can be reached through traditional mediums of marketing like newspapers, flyers, brochures etc.

The Role of Covid-19 in the Shift Towards Digital

The Role of Covid-19 in the Shift Towards Digital

The pandemic disrupted almost every industry. However, its impact on the real estate sector encouraged real estate developers to adopt digital technologies to conduct their businesses. Who would have thought of investing in conducting virtual site visits, if it was not for the pandemic? Slowly, real estate companies and their intermediaries are getting accustomed to the new normal of digitizing sales marketing initiatives.

Home buying behavior has changed post pandemic, and it has become vital for real estate developers to keep pace with the changing times. By going digital, developers/brokers can reach their target audience within the click of a button.

Adoption of Digital Technology

Adoption of Digital Technology

In today’s digital age, by utilizing powerful tools like real estate CRM, Facebook and Google, real estate developers or brokers can find the right prospects, target, and nurture them. Although there is a buzz around adoption of digital technology in the real estate sector; it does not come without challenges. Adopting a new technology companywide requires a well thought out process to:

  • Address people challenges.
  • Make provisions for investment in digital technology and for its integration with the existing IT infrastructure of the company
  • Take appropriate measures to manage and protect the data that’s collected though digital marketing initiatives

How Can You Go About Digitizing Your Real Estate Business?

How Can You Go About Digitizing Your Real Estate Business?

Here is how, by:

  • Designing a digital sales & marketing strategy
  • Investing in digital platforms
  • Training employees to use the digital platforms
  • Making provision to measure digital campaigns and their effectiveness

By now we have understood that digitization is crucial to the growth of the real estate sector. Since the core strength of a real estate company is building state-of-the-art infrastructure, it is important that they join hands with a firm that specializes in real estate sales & marketing.

By outsourcing sales & marketing, the real estate company gains access to a pool of experts who specialize in real estate sales & marketing.

Are You Looking for An Expert in Real Estate Sales & Marketing?

Are You Looking for An Expert in Real Estate Sales & Marketing?

You are on the right track. Instead of devoting any unnecessary time, outsource your sales & marketing to BeyondWalls today!

BeyondWalls is a tech-driven platform that enables collaboration between real estate developers and real estate channel partners (brokers) with a view to provide a seamless end-to-end offering for the home seeker.

Backed by Majesco, a publicly listed tech firm, and powered by a 200-member team of K2V2 Technologies, an award-winning PropTech firm, BeyondWalls aims to be a one-stop transparent and trusted platform for the entire real estate ecosystem in India.

At BeyondWalls we believe that property selling should be an integrated approach and we know how to do it best. We are trusted by some of the most renowned names in the real estate sector.

With over 1000 happy customers and a track record of generating over 50 million leads across channels, we are undoubtedly a one-stop solution to help real estate developers in India to reach their sales & marketing goals.

Real Estate Sales

Proven Framework for High Velocity Launches

Real estate is a highly dynamic industry. It is dictated by the ever-evolving demands and preferences of the consumers, and these must be met in order for the industry to scale and grow. In the current climate, the competition in the sector has enhanced multifold. There are numerous projects that are being launched in the market, and it is now more important than ever to strategize a launch that sets you apart from the competition.

Despite the constant changes in real estate market trends, there are certain tried and tested learnings that can be leveraged to create successful launches. Hereinafter elaborated is a proven framework that can help you achieve high velocity launches:

STEP 1: Understanding the Market & Your Buyer

Sell Aspirations/Lifestyle

The biggest parameter for the success of a launch is the degree to which it aligns with the market and homebuyer demand. An accurate product-market fit must be created, and for this, it is crucial to understand the dynamics of demand and supply. A few ways in which this can be done are:

  • Conduct a Demand & Supply analysis using data collated from sources such as RERA & IGR to analyze various aspects (such as carpet area, configuration, price range etc.) of the inventory that is in demand, and that which is available
  • Conduct a thorough Competitor Analysis to identify your strengths, development areas, opportunities and threats. This analysis should be done primarily on the basis of 4 key factors:
    • Brand
    • Location
    • Pricing 
    • Lifestyle.
  • On the basis of these four factors, you should try to create a value proposition for homebuyers, by making your project or pricing stand out from among the competition. This will also help in defining the marketing narrative.
  • Gain insights into infrastructural development in various micro-markets, and registration information from portals like PMC, BMC and BBMP

This analysis will allow you to draft the right narrative for communicating to your target audience, and creating high aspirational value for the launch in their mind.

STEP 2: Positioning Your Project Correctly

Sell Aspirations/Lifestyle

The results from the various analyses regarding the real estate market and buyer trends will help you to identify the ideal positioning that the project must have, as well as the go-to-market strategy that must be adopted for it. Along with it, you can also understand where the target group for your launch is the most active, and accordingly craft your ATL and BTL activities. There are also key elements regarding the project that can be analyzed, such as:

  • Its positioning, and the Go-To-Market strategy for it
  • The price bucket of the product
  • The attractive offers or schemes that you can offer to homebuyers

From the marketing perspective, it is helpful to set targets against the various channels based on historic metrics and experience-based assumptions. The performance of each channel should then ideally be tracked, to give a representation of what is working better for your project.

STEP 3: Setting up Growth Marketing Framework & Analytics

This is one of the most important steps for ensuring the success of launch campaigns. At each stage during the launch process, there should be complete clarity on certain metrics such as:

  • Targets
  • Experiments
  • Assumptions
  • Expected outcomes

Growth Marketing experiments will help you prepare the best strategy to market your product in a way that can generate the maximum leads and boost your sales. Certain aspects such as the target groups, channels of marketing and communication can be made the foundation for the experiments. Once each of these aspects has been tracked, it can give useful insights into the best-performing marketing aspects, which can then be scaled.

It is also necessary to track the metrics of targets vs achieved results using real-time data.

Furthermore, targets should be set up at each level of the funnel metrics:

  • Top of the funnel metrics like – reach, CTRs, Time on Site, leads, qualifications, cost per qualified lead
  • Middle of the funnel metrics like – Lead engagement, pre-sales TAT, lead scoring, lead nurturing, Site visit ratio, Cost per site visit
  • Bottom of the funnel metrics like – Lead to booking ratio, Site visit to booking ratio, Cost per booking

STEP 4: Planning Your Channel Partner Aggregation

Sell Aspirations/Lifestyle

Channel Partners are a vital source of sales. A good real estate channel partner network can help you cast your sales net wider, and achieve the high velocity that your project launch needs. Similar to homebuyers, it is equally essential to keep channel partners engaged through the duration of a project launch, in order to harness their potential in boosting your sales.

Due to their increasing importance, there are now tech-based aggregation platforms which can efficiently connect you to a network of channel partners. Through these platforms, your marketing efforts can be scaled greatly with minimal costs, and they can also help in tracking and analyzing the performance of various channel partners.

STEP 5: Defining Your Customer Experience (CX)

Sell Aspirations/Lifestyle

The experience that your brand creates for your customers is just as important as the product you are selling. During interactions with customers, the product pitch is of vital importance. The experience that your customers should be well defined at every step during their journey:

  • Pre-Sales is the first touchpoint that the customer has with your brand, and it dictates the perception that the consumer will make of the brand. It is essential to have pre-sales personnel who have good etiquette and are knowledgeable about the brand.
  • Attention should be focused upon the on-arrival experience that the customer has. The on-site experience is also an extremely important aspect of the overall interaction that the consumer has with your brand. It should be curated in a way that showcases the best aspects of the property and your business.
  • The sales pitch should be properly planned and executed. It should be done in a professional manner, with attention to detail of the consumer’s requirements
  • It is also crucial to ensure that the customer has a good experience with the sales team during, and after the sale

Besides implementing these measures for a good customer experience, it is equally important to be able to track the interactions at various stages and identify the areas that can be improved upon.

STEP 6: Setting up Full-Funnel Analytics

Sell Aspirations/Lifestyle

Data and metrics are the best sources of information to strategize a successful plan. It is essential for you to understand how the entire campaign is shaping up, where the gaps are, and which aspects need to be improved. This is only possible if you have set up processes and metrics for the entire homebuying journey, i.e., the full funnel:

  1. Leads
  2. Cost per lead
  3. Qualification
  4. Cost per qualified lead
  5. Site visits
  6. Cost per site visit
  7. Ratio of lead to site visit
  8. Bookings
  9. Cost per booking
  10. Revenue
  11. Marketing cost
  12. Sales cost
  13. Inventory management
  14. Payment and booking management

Funnel analytics should represent every stage of the real estate sales and marketing process, starting with leads and ending with payment and booking management. These insights will provide a clear representation of your business and its performance, and help you create a successful, high-velocity launch.

By adopting and implementing the above-enumerated steps in your launch framework, you can achieve a successful project launch. BeyondWalls – India’s only Integrated Proptech Ecosystem provides complete, end-to-end services for all real estate requirements. As a real estate marketing agency, BeyondWalls can optimize your real estate business, and help you achieve high-velocity launches.