Ideation for the campaign concept; Only once in a quarter (Digital only)
Media Planning
Media planning & buying based on set targets. (Per month)
Campaign Execution
Campaign execution on all digital platforms & daily optimizations. (Ongoing)
Tracking Campaign KPIs
Tracking campaign KPIs for all key platforms in the marketing funnel. (Ongoing)
Monthly Report
Monthly activity report for all marketing activations.
Suggestions
Suggestions / Recommendations for online marketing based on analytics data, user behaviour & marketing experiments. (When required)
Review Meetings
Review meetings every month to monitor performance and review the strategy
Content Generation & Landing Page Optimization
For 2 Projects
For 2 Projects
Upto 4 Projects
Campaign Management
Master creative files will be shared by the client based on client’s requirement & campaign will be shared with K2V2. Creatives will be designed/tweaked by K2V2 based on what will work for digital platforms & audience.
Landing Page Management
One template-based landing page management and necessary optimization as per the campaign concept.
Remarketing
Remarketing content and ad creative.
Video Ads
210 seconder videos for campaign ad.
Landing Page Management
For 2 Projects
For 2 Projects
Upto 4 Projects
Adding & managing the content updates and images on the project landing page.
Ongoing Maintenance
Adding new product details using the existing architecture.
Ongoing Maintenance
Fix any issues arising in the content or image updates.
Ongoing Maintenance
Monthly Site backups (If needed free restoration from backups).
Ongoing Maintenance
Recommendations of new plugin for better usability & security.
Ongoing Maintenance
Implementing SEO recommendations.
Ongoing Maintenance
QA check of all implemented changes
Ongoing Maintenance
Exclusions
Changes in structural design.
Changes in website structure or wireframe.
Changes in content management workflow.
Changes in information architecture & sitemap structure.
