Impact of iOS 14 Update on Real Estate Facebook Ads & Reporting

Difficulties to track conversion.

The Impact

Data collection & reporting.

Personalization, learning, & optimization.

Facebook's Aggregated Event Measurement (AEM).

The solution?

Lead capture

With AEM, you can set up 8 events on your landing page including:

Download brochure

Get directions

Verify your domain with your Facebook Business Manager.

How to Configure your Web Events?

Configure and prioritize top 8 events.

Set up conversion in ads manager.

Set the attribution window for all campaigns at ad set level for campaign optimizations.

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