The Evolution of Sales & Marketing in Real Estate

Phases of Real Estate Sales & Marketing

• Use of signages • Use of Print Media and   Direct Marketing • Integration of Digital in     Real Estate Sales &   Marketing

The Role of Covid-19 in the Shift Towards Digital

• Virtual & Augmented    Reality for Construction &    Site Visits • Market properties online • Promote digital payments

How to adopt Digital Technology

• Address people  challenges • Market properties online • Make provisions for :

- Investment in digital   technology - Integration with the existing   IT infrastructure of the   company - Managing and protecting   data

How Can You Go About Digitizing Your Real Estate Business?

• Designing a digital sales &   marketing strategy • Investing in digital platforms • Training employees to use    the digital platforms •  Making provision to    measure digital campaigns       and their effectiveness