The Evolution of Sales & Marketing in Real Estate

Phases of Real Estate Sales & Marketing

• Use of signages • Use of Print Media and   Direct Marketing • Integration of Digital in     Real Estate Sales &   Marketing

The Role of Covid-19 in the Shift Towards Digital

• Virtual & Augmented    Reality for Construction &    Site Visits • Market properties online • Promote digital payments

The Role of Covid-19 in the Shift Towards Digital

• Address people   challenges • Market properties online • Make provisions for :

• Investment in digital   technology • Integration with the existing   IT infrastructure of the   company •  Managing and protecting   data

The Role of Covid-19 in the Shift Towards Digital

• Designing a digital sales &    marketing strategy • Investing in digital   platforms • Training employees to use    the digital platforms •  Making provision to    measure  digital    campaigns and their    effectiveness