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Real Estate Marketing

5 Ways Realtors Can Use Digital Marketing to Boost Sales

Realtor Digital Sales

Imagine a real estate sale happening a few decades ago- properties were marketed through newspapers, posters and hoardings, or by radio campaigns. For realtors, it involved a lot of manual efforts to convey information about the available properties. These efforts also did not have guaranteed success associated with them, because often homebuyers used to miss the information. There was no way to communicate with large numbers of people at one time, or for homebuyers to find easy solutions for their property-related queries. Real estate marketing services are today done in a very different way, where all these mediums have been taken over by technology and digitization.

Digitization in Real Estate

Technology has completely transformed the face of the real estate industry. It has streamlined the operations of the sector, and has made it highly efficient and convenient. Technology has impacted every aspect of the industry, right from marketing, to the automation of post-sale contracts. The most significant of this impact has been the change that technology has brought in the traditional marketing tactics used in real estate. Newspapers and hoardings have lesser preference than websites and social media posts, and gradually the industry is witnessing a shift towards digital marketing.

Digital Marketing for Real Estate in India

Digital marketing is the process of advertising and selling products through the internet, and other internet-based technologies such as social media or search engines. The internet is the most powerful tool currently, and people heavily rely on it for all their requirements. Real estate is no exception to the products that people search for online, thereby making the internet a good platform for real estate marketing. Statistics gathered by Properties Online Inc, a real estate software company, show that 92% of homebuyers search for properties online.

In India too, the trend of technology has taken over the real estate sector, and digital marketing has become a necessity for realtors to maximize their sales. It is a powerful communication medium if utilized well, and there are various ways in which good digital marketing can boost sales.

  1. Strategic Digital Marketing Plan

    2. Realtor Digital Sales

    Irrespective of whether the marketing is taking place online or offline, it is essential for a realtor to have a strategic marketing plan. If marketing is done in an unstructured way, the inventory tends to suffer because it is not being showcased to people in the best way possible. Before beginning digital marketing, a realtor must have a clear idea of the available inventory, the target audience for each different inventory, the type and frequency of content, whether videographic/blogs/static posts that should be uploaded for every inventory etc. The digital marketing plan must be backed by research regarding the best mediums for marketing content, and how the campaign can be optimized.

  2. The Wonder of a Website

    3. Realtor Digital Sales

    A website is the most fundamental element of digital marketing, but it also has the potential to make or break a marketing strategy. A website is the starting place for any online consumer, and hence it is essential to have a good and engaging website, which is user-friendly. From a real estate perspective, it is crucial that any website has a clear and concise property listing, since it is the basic reason that people visit the website. Besides this, the website should contain information which simplifies and breaks down the entire homebuying process, since most people are not aware of it. Certain other features that can help a real estate website will be to have links of ancillary services relevant to the industry such as lawyers, home loan professionals etc., and also including an automated system which can immediately reply to consumer’s queries. This will engage more traffic on the website and thereby help in real estate sales growth.

  3. Strengthening SEO

    4. Realtor Digital Sales

    Search Engine Optimization is the process by which a brand makes itself easily discoverable to potential consumers who are searching for products online. It works on the principle that if a brand includes content highly relevant to the particular product that it offers, it can be recognized easily by the algorithms of search engines, and will therefore be more visible to people. Having strong SEO can greatly increase the popularity and sales of a real estate realtor, since more potential consumers will be easily directed online to the realtor. One way that a realtor can ensure this is to have content rich with select keywords for the industry, such as ‘real estate’, ‘property’ etc. which are most likely to be searched for by potential consumers. A realtor must also focus on having content relevant to the area or locality in which their business operates.

  4. The Power of Social Media, Influencer, and Email Marketing

    5. Realtor Digital Sales

    Social Media is now no longer restricted to being a means of only entertainment, but it has also become a leading medium of digital marketing. Large numbers of people use various social media platforms, and they offer a ready base of potential consumers. Platforms like Facebook, Instagram, LinkedIn etc. can be used individually and collectively for a brand to communicate information about itself and market the products. With the improvement in technology, social media platforms have evolved to also have options of running digital advertisement campaigns. If utilized well, social media can become a very effective channel of digital marketing.

    Emails are a tried and tested mechanism for realtors to be able to nurture leads. Targeted content sent through email campaigns can be helpful in increasing sales.

    Influencer marketing is the process of using social media influencers for the marketing and promotion of a product or service. For real estate sales, influencer marketing is very beneficial since it can be used to reach targeted audiences, and attract local following. This local following can greatly boost real estate sales, since specific and niched consumers can be made become aware of real estate businesses and inventory.

  5. Creating Virtual Home Tours

    6. Realtor Digital Sales

    The marvel of technology allows realtors to now create virtual home tours, and give homebuyers an experience of what actually living in the property would be like. These home tours can simultaneously also be used as visual content pieces in the digital marketing strategy. Including content such as this will make the property more desirable to people, and thereby make the marketing effective to generate more leads.

Digital marketing is a useful mechanism for realtors, but it has to be strategized and executed well to be effective. BeyondWalls – an Integrated PropTech Ecosystem can be a reliable partner for a realtor. BeyondWalls is not only a real estate marketing agency, but it also provides end-to-end project planning and sales services. BeyondWalls provides the best, go-to marketing strategies which are data-driven and can efficiently be used to reach target audiences. This becomes extremely crucial in areas like social media and influencer marketing, where it is essential to choose the right influencer or the right social media channel which can attract the local following of interested and potential consumers.

It aims to make real estate highly simplified and convenient for realtors, developers, as well as homebuyers.

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Real Estate Marketing

How Much the Indian Real Estate Industry Has Changed Since the Pandemic?

The real estate industry looks unrecognisable compared to the last couple of years. The primary reason behind this change is the onset of the global coronavirus pandemic, which turned the world upside down overnight, and real estate was a part of that revolution too.

In this particular industry, where everything used to work on paper-based processes and real-time, physical meets, challenges came out to be tougher than thought. The adoption of real estate technology came in late, and the industry saw an uplift only as the pandemic started to fade away.

This change sparked a series of events where now the role of technology has increased significantly in the property industry. Automation, Online Collaboration, Digital Payments, and more as part of the integrated PropTech ecosystem have simplified real estate processes and are on the verge of transforming them completely.

So, whether it is the new ways of selling, marketing, forming partnerships, or bringing new experiences directly to the customers, the stakeholders must stay relevant to news, developments, and trends and be ready for any kind of unexpected changes that come forward in the industry.

And for the year 2022, we will take a look at some recent developments that have happened since the decline in the global coronavirus pandemic. Let’s start with the rise of PropTech.

The Rise of PropTech

integrated proptech ecosystem

PropTech, or Property Technology, rose in the aftermath of the global pandemic. Taking advantage of real estate technology, businesses simplified their operations while driving maximum productivity and efficiency.

PropTech is revolutionising the industry in terms of:

  • Regulation & Governance- Government Schemes & RERA in favour of customers
  • Digital infrastructure – Taking the lead in digitalisation
  • Tech-savvy Talent – High-quality tech talents

All of this development translates into:

  • Digital real estate search and transactions
  • Virtual reality/augmented reality for virtual site visits
  • Big data and analytics for making informed decisions
  • Building & construction efficiencies.
  • Home automation and smart buildings.
  • IoT-based amenities & facilities

Ultimately, PropTech is paving the way for generating more revenue, saving on costs, & optimising the operations.

Preference for Co-working Spaces

integrated proptech ecosystem

Commercial real estate is also on the verge of witnessing a whole new trend. The balance of owning a dedicated place for work has now shifted to investing in a co-working space where businesses can hire space and make rooms as per their convenience. This change is also coming from the likes of having the support of integrated PropTech ecosystem.

Here’s why co-working spaces are witnessing a surge:

As the business doesn’t have to pay for the complete setup, they don’t have to pay for the same. Such smart investment turns to save a lot of money for companies

The convenience of running the business twenty-four by seven without restrictions

The presence of extra activities and refreshments for employees in a co-working setting. Such a setup contributes to employee satisfaction alongside delivering high productivity and efficiency from the business

A sharing platform with other businesses in the same space. Investment in co-working space can form collaboration, make new contacts, and forge new partnerships

The Rise in Pricing

integrated proptech ecosystem

The rising demand for homes, rising costs of materials, and developers looking to take a more significant portion of profit have resulted in a hike in the overall costs. As per the reports, the average price range across cities goes from 7% to 1% for the cities Bengaluru, Pune, Mumbai, Kolkata, NCR, Ahmedabad, Hyderabad, and Chennai.

From the perspective of developers, they have been reluctant to increase the pricing of their homes given the conditions of the global pandemic. However, as now the world is recovering to its original place, developers have been seen reviewing their pricing strategy and starting to increase their pricing.

Experts say that first-time homebuyers must take action now if they want to invest in real estate before the prices rise even more.

Government Schemes & Offers

integrated proptech ecosystem

The good news for homebuyers came in the form of this year’s 2021-22 Union Budget that involved extending the tax exemption benefit on interest on housing loans up to 1.5 Lakh. The Tax Holiday and affordable housing projects also received positive news in the Union Budget.

The government has also announced the establishment of the Affordable Housing Fund (AHF) at the National Housing Bank (NHB). The initial capital came to be Rs 10,000 crore to finance HFCs using priority sector loan shortfalls from banks and financial institutions.

Furthermore, the Pradhan Mantri Awaas Yojana has received special attention, particularly in rural areas. This move recorded a Rs 48,000 Crore allotment for constructing 80 Lakh residential units across the country.

Another move from the government was directed towards digitalisation of land records that have been paper-based for so long. Such a powerful move will give a boost to real estate technology and also the whole integrated PropTech ecosystem development.

Increased Traction from Homebuyers

integrated proptech ecosystem

Besides all these major cities mentioned earlier, online research and ongoing trends highlight tier-II cities such as Surat, Jaipur, Patna, Lucknow, Coimbatore, etc, seem to be back on continuing remote working policies. The result of this ongoing movement will favour homebuyers as they will look forward to owning larger homes within a larger neighbourhood with better access to healthcare, safety, openness etc.

The Emergence of New Factors

integrated proptech ecosystem

With so much progress toward sustainable development, large-scale projects are opening new ways to pull large amounts of investments. The emergence of green initiatives such as electric vehicles, solar energy, water harvesting, and data centres are driving commercial and residential real estate despite convention and retail spaces taking a major hit in the pandemic.

BeyondWalls being a leading real estate marketing agency, has witnessed a surge in customers’ demands to advocate the use of technology and green initiatives.

The Stability of Affordable Homes

integrated proptech ecosystem

Tracing a decade back to today, the demand for real estate has undergone a structural transformation on both the demand as well as the supply side. However, this fluctuation has made the whole residential space buying relatively safe for the homebuyers. Especially the affordability part which has seen monumental improvements over the past seven years.

The price changes that have happened in the last 5-7 years have all led to better affordability of homes. At the same time, the rate of home loan interest has been a deciding factor in improving the state of affordable homes in the past couple of years.

The Indian housing sector has been facing a number of challenges with regards to increasing inventory levels, extremely high unsold housing stocks, buyers’ market sentiments, investors getting cautious and so on. However, the positive sentiment is slowly coming back into the market without any cues from external factors.

Emerging signs of a turnaround in sentiment, demand, pricing, and sales have all combined to suggest that it has been out of the woods. With a changing outlook for India, we can now look at the housing market with more optimism than ever before.

Real estate developers and brokers can stay up to date on the latest trends, real estate market & technology by following India’s best Integrated PropTech ecosystem — BeyondWalls.

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Real Estate Sales

Real Estate Lead Generation Strategies That Will Greatly Increase Conversions

The real estate industry is highly competitive. With the ever-growing competition, technology-centric development, customers’ demand, and regulations & rules, it can get challenging to market & sell real estate properties. However, among all, getting potential prospects as leads and turning them into paying customers is the biggest challenge affecting the ROI directly.

CRM software company Hubspot estimates that around 61% of marketers have reported real estate lead generation as their biggest real estate challenge. The hurdles come in the form of capturing leads, segmenting who is the right fit, who is motivated to make a purchase, and who is ready to buy or engage with the service. While all these leads can be captured online, the real task is converting them into qualified ones.

Keeping all these challenges in mind, we have come up with the top 10 real estate lead generation strategies that will help businesses to engage the maximum number of prospects and convert them into paying customers.

  1. Understanding Goals, Platform & Content

    2. Lead Generation Strategies

    You must set realistic goals for your business before you market your properties in front of thousands of people. These goals must be achievable and must be formed according to the SMART principle — Specific, Measurable, Attainable, Relevant, and Time-bound. A simple example of setting a realistic goal would be deciding on the number of real estate leads over the course of a particular time.

    Once you have drilled down your goals, you then come down to choosing a real estate marketing platform that works best for you. While Facebook and Google ads will serve your marketing aspects better, there are other platforms that you can choose as per your needs & requirements. LinkedIn, Taboola, Google Banners, and YouTube, amongst others, are examples of great platforms that can be utilized to a greater extent.

    After you are done with planning, you can focus on the content that you are going to deliver in order to improve real estate sale. Your marketing content must be precise, grab the users’ attention, and give them something no competitor provides. Some aspects you need to factor in are; writing catchy headlines, presenting relevant information, and including actionable CTAs.

  2. Setting Up an Effective Ad Campaign

    3. Lead Generation Strategies

    In real estate marketing, with the right campaign, you will inform customers of your product or offerings. Your campaign must be set in a way that captures prospects’ attention and entices them to use your product or service. Irrespective of your platform and marketing channel, your communication must be clear and consistently in line with your products’ designed goals.

    Here are some of the pointers that will help you set up a good campaign:

    • Display your USPs
    • Give them offers
    • Offer benefits over advantages
    • Taking aspiration, emotional angle
    • Powerful CTAs
    • Create Urgency
    • Build word of mouth

    There is a multitude of factors that can help you set up a good campaign. The above-mentioned would be adequate for starting out.

  3. Having an Impactful Website

    4. Lead Generation Strategies

    A website is an effective place for real estate developers to showcase their properties. A visual-driven landing page with clear communication can generate a lot of leads for a real estate business.

    While visual-driven graphics and compelling copy will surely help, you can increase your chances of getting leads by using lead magnets through live chat or offering a valuable gift in exchange for an email or a phone number. These magnets can be downloading floor plans, getting exclusive offers, and asking for email IDs through chatbots before answering any questions.

    Further, your website can be extended to having testimonials, blogs, media links, and social media links to increase lead generation chances.

  4. Utilizing Social Media to Increase Real Estate Sales

    5. Lead Generation Strategies

    Social media grants real estate businesses the power to dive into the minds of customers and deliver the very information they want. However, its selection will depend on the initial stages of deciding on the platform. Businesses can use social media to:

    • Create catchy, visual-driven images on Instagram
    • Attract traffic from LinkedIn
    • Create a custom audience on Facebook
    • Micro-blog updates on Twitter

    Another significant advantage social media offers is the understanding the customer sentiment to learn more about their preferences. Customers can be engaged quickly and easily with every question or query answered.

  5. Making Informed Decisions with Powerful Analytics

    6. Lead Generation Strategies

    Your complete control over data metrics & analytics will open doors to understanding customer sentiment and optimising your real estate marketing campaign as you proceed with your objectives.

    With website analytics, you get to learn a lot of information about which users are visiting, how much time they spend on your landing page, which section they interact with the most, and whether they are clicking on the CTA. The same extends to your ad campaign, real estate sales, email marketing, and how your ads are performing. With detailed information, you will learn, evaluate, track, and optimize your content to increase the chances of people enquiring.

  6. Nurturing Customer Effectively

    7. Lead Generation Strategies

    Nurturing is important as it can directly make up the mind of the customers to make a deal. With the right set of drip emails, you build trust with your customers and let them know you care about them and are not just there to complete transactions.

    The following are some ways to lead to effective real estate lead generation.

    • Leverage targeted content
    • Use multi-channel techniques
    • Focus on multiple touches
    • Timely follow up
    • Send tailored content
    • Prioritise using lead scoring
    • Align sales and marketing strategies

  7. Using Word of Mouth Marketing

    8. Lead Generation Strategies

    This refers to a free kind of marketing where a customer refers your product or service to his friends, family, and others and convinces them to engage in the same service. As per stats, this is one of the powerful forms of advertising as more than 90% of people trust recommendations over any marketed content.

    Word of Mouth marketing is a direct result of:

    • Delivering exceptional service
    • Giving exclusive services
    • Providing good after-sales service
    • Offerings gifts & rewards

    Real estate businesses can encourage WOW marketing with a host of special offers & discounts on referrals and providing good post-sales services.

In Conclusion

As stats point out, real estate lead generation comes off as a significant challenge when marketing and making real estate sales. However, with the help of technology and a detailed plan, the hurdles can be overcome easily. Real estate businesses can use the above-mentioned strategies to generate qualified leads and turn them into paying customers.

At the same time, real estate businesses can take the help of a full-fledged PropTech Ecosystem such as BeyondWalls to generate leads without much effort.

Categories
Real Estate Sales

Overcoming the Next Slump: Guiding Principles for Developers in Pune

The Indian economy has proved resilient time and time again. Even the pandemic, which was one of the worst disasters in human history, could not completely derail it. However, the recovery has been slower than many expected. And now that we are inching towards the pre-pandemic levels of economic stability, the Russia-Ukraine war has emerged as a major roadblock. The price of most raw materials has shot up, leaving developers with no choice but to pass on the hike to their consumers.

This coupled with the recent slew of repo rate hikes by the RBI will lead to a dip in home buyers’ appetite. Given that real estate is the second-largest employment generator in India and is expected to contribute 13% to India’s GDP by 2025, we might be heading to a mild recession in the next 6-8 months.

There are more than 4,80,000 unsold units in the top 7 Indian cities as per RERA and IGR data. Pune contributes more than 9% to this number with 45,000+ unsold units, which, at the present rate, will take another 2 years to sell. And yet, we see new projects being launched regularly.

Developers looking to overcome this situation in Pune must strive to understand the changing customer preferences and tailor their offerings to meet demand. Today, while developers are offering marquee properties at a premium, the consumer has become fiscally conservative and is unwilling to spend as much.

BeyondWalls latest market research in Pune corroborated this fact and unveiled some startling insights:

  • Right now, price is the sole decision-making factor behind a purchase.
  • Homebuyers are extremely concerned about the lending rates, economic conditions, and construction risks, and are willing to delay their purchase till they get the right deal.
  • Even in the present situation, the demand for affordable and mid-segment properties remains steady. 2BHKs in the range of INR 50-60 Lakhs are highly sought after.
  • Just 10% of buyers are willing to spend at a premium and even they have fixed budgets and are in no hurry to purchase.
  • Mid-segment is the only inventory that will continue to sell even as the rest of the segments remain stagnant over the next 6-8 months (The only exceptions to this will be projects placed at a premium location and with a significant competitive advantage.)
  • Customers in the current buying cycle are more inclined towards properties that are ready or nearing possession. They will only choose a new launch if its price benefits them.

These insights make clear the need for the right pricing strategy and that any wrong move will hurt the sale of projects. To avoid real estate sales stagnation, here’s what developers must consider when planning a new project:

  • Market demand
  • Product-market fit
  • Sale velocity of the micro-market in the product segment
  • Target buyer’s financial conditions, based on predictive research
  • Communication strategy that markets the product to the target audience

Even with all of this as a guiding principle, developers need to leverage data in their decision-making process. They must make informed decisions that are backed by critical metrics and actionable insights. The first step is analyzing the wealth of data that has been accumulated as a result of their digital transformation initiatives. This would help them understand their target customers, sell their inventory, and ride out the next economic slump with relative ease.

Sources:

  • Primary market research
  • Data from RERA and CREMatrix
  • Business Standard (some information but not data)
  • IBEF
Categories
PropTech

The Growing Role of Prop-Tech In The Digital Transformation of Real Estate

The rising tide of digital transformation is leaving no sector unscathed. From mom-and-pop grocery stores to multi-billion dollar giants, the choice is clear – go digital or go home. The real estate sector is no different. While the industry was already inching towards digitalization, in areas like real estate digital marketing, the onset of the COVID-19 pandemic in 2020 helped kick it into a higher gear.

The PropTech, or property technology industry, has witnessed explosive growth since 2019, with revenues up by 61% on a year-over-year basis, and this is only from publicly traded companies. Beyond this, there has been a substantial surge in M&A deals, and VC funding in the sector,  attracting $32 billion in investments during 2021 alone.

From agents to property developers, facilities managers, and even resident’s welfare associations, adopting disruptive proptech solutions is in full swing throughout the real estate value chain. Initially compelled to continue business in the face of stay-at-home orders, the technologies that came to the fore are now mainstays, with industry giants such as BeyondWalls PropTech ecosystem offering integrated solutions.

Digital transformation and proptech solutions are poised to unlock substantial value for consumers and other players. Based on existing trends, we are yet to see the true potential and range of possibilities that come with these innovations; we can only offer the following conjecture.

1. Communication Made Easy

Communication Made Easy

The biggest benefits of Prop-tech solutions and digital transformation are often witnessed in internal communications. Like most other organizations, real estate developers are finally exploring solutions to ensure an orderly flow of information, with all relevant correspondence in one place.

This reduces instances of friction resulting from poor communication in the workplace and enhances project management systems, which are critical for real estate developers, who often operate on thin margins and tight deadlines. Solutions such as Google Meet, Outlook, and Microsoft Teams can be integrated seamlessly into project management and ERP tools, allowing for an orderly flow of communications.

2. Making The Most of Data In Real-Time

Making The Most of Data In Real-Time

An essential by-product of digitalization endeavours is the treasure trove of data, which can be used to obtain highly beneficial insights. Everything can be predicted with data, whether it signifies the time of year when visitors reach their peak or particular days that witness the highest footfall in communal facilities.

Managers can not only plan for eventualities but can save substantially with prudent resource allocations using faultless data. With powerful APIs, data from multiple apps and tools can be aggregated to provide real-time data on a single dashboard, keeping managers, landlords, and tenants in the loop about all the happenings.

3. Increased Efficiency & Productivity

Increased Efficiency & Productivity

Legacy systems and processes still reigned supreme in the real estate development and brokerage sectors. Dominated by mom-and-pop shops, conducting business based on trust and reputation has long been the norm. However, today, business process management solutions are driving the much-needed disruption in this space.

In the process, developers and agents unlock substantial value with efficiency gains and increased productivity. Many developers now use building information modelling solutions with real-time data to keep track of their projects. At the same time, some agents had since piloted virtual reality for showing houses when physical visits were made difficult during the pandemic.

4. Accessing All-round Metrics

Accessing All-round Metrics

Integrated Proptech Ecosystem adds substantial value for property managers and other facilities management staff, with accurate tracking and reporting of incidents, staff attendance, patrolling logs, and more, allowing for quick decision-making.

Savvy users can use these metrics to ensure efficient property and service management for tenants and guests. A few key metrics in this space include

  • Quality issues
  • Customer satisfaction scores
  • Rework costs
  • Construction tech – forecasting sales & costs and more

On the project management front, these metrics can be traced along with cost per lead, conversion rates, and time to close for sales and marketing professionals.

5. Advanced Analytics

Advanced Analytics

On the other end of the value chain, data goes a lot further in providing insights and unlocking value. With applications across prospecting, marketing, sales, and project management, advanced analytics solutions spearheaded by leading proptech solutions are increasingly becoming indispensable among property developers and real estate agents.

Advanced analytics coming under the purview of business intelligence (BI) also comes in handy with customer relationship management. With digital experiences pervading across all customer touchpoints, it represents a wealth of data when understanding and addressing customer issues and optimizing processes accordingly.

6. Making Informed Decisions

Making Informed Decisions

With the wealth of data resulting from digital transformation, managers can make informed decisions backed by critical metrics and actionable insights. Decisions can be audited against relevant information and data used to arrive at a particular course of action. This removes ambiguity in decision-making at organizations across sectors and sizes.

Data-driven decision-making has since become a field of study on its own. While it remains in nascent stages, it has helped create tremendous value for organizations that manage to implement it. In real estate, developers have adopted systematic decision-making, with data and insights acting as support systems.

Conclusion

Emerging from the pandemic, real estate businesses look unrecognizable, with digital transformation forces penetrating deep across the value chain. Given the substantial efficiency gains on the table, no player in the market can afford to ignore the growing trends among the ever-increasing list of  proptech companies in India.

In an industry dominated by legacy firms, unorganized agents, and fly-by-night operators, unimposing upstarts will now shape the future. If anything, the last two years were a teaser, providing a subtle glimpse of the time to come. Prop-Tech remains at nascent stages, with most pioneers still growing and getting ready to dominate the future.

Categories
Real Estate Sales

6 Key Trends Propelling Real Estate Demand in Metro Cities 

The Indian real estate industry is the backbone of the country’s economy. This sector has seen its highest upswings and downswings in the last two years, mainly due to the events unfolding after the COVID-19 pandemic. Post the second wave subsiding, the real estate sector has remained largely resilient and has shown signs of revival. As India positions itself as the driver of the global economy and promises high-speed growth across industries, commercial real estate, increasing housing demand, and focus on metro real estate will be the key drivers of growth.

The Indian real estate sector is not just crucial due to our growing real estate demand for office space, housing, and accommodation. Still, it is also an essential growth driver for India’s economy. As per  IBEF reports, the real estate sector is the second-highest employment generator in India and is expected to reach US$ 1 trillion in market size by 2030, up from US$ 200 billion in 2021. It is also expected to contribute 13% to its GDP by 2025.

To help cater to this growing demand, the  real estate broker network needs to stay abreast with the latest real estate trends while adopting technology as an enabler to help them reach a wider audience. With post-pandemic driven changes to real estate buying and the growing attention of NRIs and foreign investors, real estate sales processes are changing significantly. Here is a look at the key trends and preferences that will drive real-estate demand in metro cities: 

1. Advancement in Technology

Advancement in Technology

Demand comes soaring in real estate and that too with stiff competition. As customers require personalized and specific recommendations, the real estate broker network needs to increasingly adopt predictive analytics and technology to accurately forecast demand, understand customer preferences, and simplify placing orders with the vendor.  Developers are also keen to use technology to gauge the demand from the users and use it to plan their sales strategies and future projects.
Technology is also being leveraged for internal real estate process management, such as

  • Understanding future demands
  • Inventory management, and
  • Raw material procurement

As time goes by,  real estate sales are increasingly becoming technology & data-driven and will become crucial for real estate developers and service providers. 

2. Preference Towards Mid & Premium Segment

Anupam Verma, 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭 & 𝐂𝐄𝐎, 𝐑𝐮𝐬𝐭𝐨𝐦𝐣𝐞𝐞 𝐔𝐫𝐛𝐚𝐧𝐢a

Since the pandemic, people are spending more time at home, with remote work also being considered by several large organizations. It has changed customer preference, and homebuyers prefer mid to:

  • Premium segment homes
  • Housing societies
  • Plush apartments
  • Gated communities

This growing trend is mainly seen in metro cities and in smaller cities where the younger population is growing and looking for an independent home. 

3. Importance of Leisure, Personal Space, and Flexibility

Vikram Kotnis, MD & Executive Director, BeyondWalls

In addition to a premium apartment, home buyers are also considering amenities provided when it comes to buying or investing in real estate. The buyers are considering new amenities as per:

  • More extensive flats or apartments
  • Space for specifically designed home offices
  • Additional space that includes a terrace or more oversized balcony

Homebuyers also tend to prefer societies with shared co-working spaces, meeting rooms, creche, and other facilities that can help them effectively manage their work-from-home lifestyle.

4. Preference for Low-Density Projects

Sriram Iyer - 𝐌𝐃 & 𝐂𝐄𝐎, 𝐓𝐕𝐒 𝐑𝐞𝐚𝐥𝐭𝐲

While COVID-19-led trends have created a shift in how close or segregated most home buyers want to stay, the cost factor also plays a crucial role in homeowners preferring to buy in a high-rise or low-density apartment complex, given that it is a relatively more affordable option.

The growing preference for low-density housing projects also has to do with changing priorities. The daily home-to-office commute is no longer the critical criterion for considering the locality to buy a home. Most customers view properties in areas with lower air pollution levels closer to nature and those that offer easy access to highways. 

5. Continued Focus on Infrastructure Development and Industrial Growth

Sriram Iyer - 𝐌𝐃 & 𝐂𝐄𝐎, 𝐓𝐕𝐒 𝐑𝐞𝐚𝐥𝐭𝐲

PropTech or property Technology is yet another growing trend that is prevailing in the real estate industry. Under PropTech, 6 technologies have surfaced to dominate the real estate space, including:

  • SaaS
  • Artificial Intelligence
  • Internet of Things
  • Robotic Process Automation
  • Virtual / Augmented Reality, and
  • Blockchain

Several real estate brokers in India and providers are using PropTech to help boost their customer services, offering customers the ease of use and the ability to view the property remotely using the latest technologies.

This is a preference not just for outstation or NRI buyers who cannot physically visit the property; even local buyers prefer to first look at the property and its facilities online before visiting in person. BeyondWalls is the future and will make real estate investment and buying simple and transparent.

6. Investment Aspect to Grow

Sriram Iyer - 𝐌𝐃 & 𝐂𝐄𝐎, 𝐓𝐕𝐒 𝐑𝐞𝐚𝐥𝐭𝐲

Real estate is no longer seen just from the prism of home buying or commercial use. Still, it is also considered an excellent investment opportunity by many. In India, institutional investment in real estate has doubled annually to touch $1.1 billion during Q1 2022, and foreign investment accounted for 70% of the inflow. The remaining 30% came from domestic investment, which has regained pre-pandemic levels.

With the rise in demand for co-working spaces and rising influx to metro cities given the higher job opportunities, this sector will continue to see strong interest and significant growth. 

Conclusion

The real estate industry has displayed that despite disruptions and uncertainty, the real estate demand in India has not gone down and will not any time soon. The rising demand for co-working spaces and commercial properties from the residential property, increased demand for data centers, and other vital factors will play a decisive role in enabling the Indian real estate growth.

Metro cities will benefit significantly from this rising demand. While India is witnessing a solid real estate push, reports suggest that Bengaluru can be the country’s favourite real estate investment destination, followed by interest in growing cities like Ahmedabad, Pune, Chennai, Goa, and Dehradun.

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Innovations in Real Estate Sales and Marketing in 2022

Innovations In Real Estate Sales and Marketing (2022)

Pandemic brought in a tectonic shift in every industry including the real state. It changed the way we perceived or did business. Real estate transactions have traditionally been time-consuming, however, several new innovations in the last few years have helped advance every aspect of home-buying. In the aftermath of the pandemic, builders and other stakeholders have adopted technology and changed the way they do business. Two of the major processes that have seen significant changes are Real estate Sales and Marketing.

BeyondWalls in association with ET Realty conducted a Panel discussion moderated by Ankit Sharma, Principal Correspondent (ET Realty) to discuss how the sales and marketing strategies have changed or will change in the future and invited the industry leaders to share their valuable insights on the same. The industry leaders that were invited are:

  1. Mr. Anupam Verma, President & CEO, Rustomjee Urbania
  2. Mr. Sriram Iyer – MD & CEO, TVS Realty
  3. Mr. Mallanna Sasalu, COO, Provident Housing Limited, Puravankara Group
  4. Mr. Vikram Kotnis, MD & Executive Director, BeyondWalls

Changes That Are Seen in the Sales and Marketing of Real Estate in the Last 2 Years:

Mallanna Sasalu, COO, Provident Housing Limited, Puravankara Group

“What we were doing 2 years back: Traditional mediums like newspapers to advertise our project.

Built the sales and marketing office near the site of the project, gave homebuyers the tour of the project and that built the sense of connection in the homebuyers for the property

What we do now: The challenge started with how do we reach the homebuyers or homebuyers reach us. Technology came In and transformed it into another level. We started having virtual tours and gave homebuyers were given virtual tours of the various projects and homebuyers were able to book a flat virtually just like booking a hotel. “

– Said Mallanna Sasalu, COO, Provident Housing Limited, Puravankara Group

How Easy or Difficult Was It to Train Your Own Employees and Homebuyers and Transform Your Own Business Model with Respect to the Changes?

Anupam Verma, 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭 & 𝐂𝐄𝐎, 𝐑𝐮𝐬𝐭𝐨𝐦𝐣𝐞𝐞 𝐔𝐫𝐛𝐚𝐧𝐢a

“The average age of the people facing customers is below 30. Their ability to adapt to any kind of changes and technology is very high and they were able to do the job from day 1 or day 2, they did not need training, they just needed guidance.

As far as the business processes are concerned, we had to go through the process of learning. We realized that with virtual experience, with proper lead management, we were trying to create a prospective base that was likely to give higher conversions.

With Regard to customers, it depends on what they do and where they belong from, as IT people were quite comfortable with the process but some were not. We assured them to trust us and motivated them to visit us. “

– Said Anupam Verma, President & CEO, Rustomjee Urbania

Are Developers Ready to Adapt to Technology and the Way They Do Their Business?

Vikram Kotnis, MD & Executive Director, BeyondWalls

“During covid, technology adoption became very high and then they turned to distribution. Distribution was the easier route as everyone has done that before Although we have been building tech for real estate for the last 10 years. We have built everything from AI to where your customer is sitting in your Real Estate Sales funnel pipeline but adoption is barely at 25%. The gap is between the tech and business sides of real estate. They need the right person to bridge the gap between these two aspects and this is where the real estate industry has been lagging. More tech people need to be employed in real estate.”

– Said Vikram Kotnis, MD & Executive Director, BeyondWalls

How Will You Use Technology to Acquire New Customers if You Are Moving to a New City?

Sriram Iyer - 𝐌𝐃 & 𝐂𝐄𝐎, 𝐓𝐕𝐒 𝐑𝐞𝐚𝐥𝐭𝐲

“If I talk about Tier 2 and Tier 3 cities, as a strategy I would go with plotted development first to establish the track record. What is important as a developer in a new city is to have a track record. How to establish that? That is where Brand building exercise becomes very important. There is always an entry cost to enter a new region and that is why real estate has been a localized business except for some brands.

To enter a new region, reach out to people about the track record, governance, quality of your product and the list of the happy customers and then after some time customers will revert back. If your pitch is fundamentally strong, then you can gain market share.”

– Said Mr. Sriram Iyer – MD & CEO, TVS Realty

To know more about the discussion and get more insights on innovations in RE sales and marketing, watch the video of the panel discussion here:


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How PropTech is Transforming Indian Real Estate

BeyondWalls and ET Realty

The real estate industry has changed significantly since the onset of the global coronavirus pandemic. The sector which was initially reluctant to adopt technology is now rushing toward its adoption. Such a move towards digitalisation has opened gateways for property technology or PropTech to create new waves of transformation in this industry.

The adoption of technology in real estate has progressed so much that today’s businesses cannot afford to function without it.

VTP Realty CEO Sachin Bhandari, in this regard, says,

“Embracing PropTech for your real estate after 2020 is a must. It is not a novelty anymore; instead, it has become a necessity, and businesses can’t run from it.”

VTP Realty CEO Sachin Bhandari

PropTech, has become an integral part of Indian Real Estate and will play a vital role in the coming years. This article will look at this role and explore the dynamics involved in PropTech and how it is transforming the real estate industry.

Understanding The Dynamics of PropTech

Here’s how Arvind Subramanian, MD & CEO, Mahindra Lifespace Developers Ltd explains and dissects the dynamic factors of PropTech.

  • Consumer Tech –

    Technology involved with reaching potential customers through real estate marketing & sales cycles

  • Construction Tech –

    Technology being used in the construction process, including AI, drone surveillance, and BIM, amongst others

  • Home Tech –

    Technology available at the customer’s far end, including smart homes, security features, amongst others.
Arvind Subramanian, MD & CEO, Mahindra Lifespace Developers Ltd

Fundamentals of PropTech Ecosystem

At its core, Data, Communication, and Computing Power are the driving force behind the propelling growth of PropTech.

Vikram Kotnis, Executive Chairman & MD at BeyondWalls, asserts,

“Fundamentally, data is getting cheaper, communication speeds are increasing, and computing power is increasing day by day. This allows us to leverage consumer data to collaborate efficiently, stay updated with trends and accelerate the real estate process to quite an extent.”

Vikram Kotnis, Executive Chairman & MD at BeyondWalls

These entities empower real estate developers and brokers to connect with the entire customer journey and become a part of the PropTech Ecosystem. For real estate developers, this ecosystem further entails a multitude of technologies, including Customer Acquisition technology, CRM technology, ERPs, SPA, Project management technology, design software, 3D printing, and much more.

The real estate industry is getting competitive day by day, and thus, these developers are keen to adopt the latest technologies to stay ahead of the competition.

PropTech at the Developers & Brokers’ End

A robust PropTech ecosystem can help real estate developers, brokers, and agents make the most of their efforts without spending much on their resources. In fact, pre-sales processes, lead management, product showcase, and unit bookings can all be made through online channels now. One of the prominent examples of a product showcase is VR technology. Developers can use VR technology to show the flat virtually and save costs on building a sample unit.

On the construction side of things, PropTech also grants developers the ability to supervise projects easily using drones, take control over their architecture using BIM, forecast budgets using predictive analysis, and much more.

Rohit Gera, Managing Director at Gera Development, describes the use of drone technology to supervise the construction site concerning the quality and safety of the workers.

“We have drone shoots; our monthly reviews are done using drone footage. We use it for construction quality, the safety of workers, and supervise the whole construction process.”

Rohit Gera, Managing Director at Gera Development

Furthermore, the PropTech solution allows developers to bridge the gap between the multiple departments by sending the correct information and broadcasting it to all the stakeholders.

Overall, PropTech offers developers and brokers to collaborate easily, troubleshoot online, supervise, and scale operations quickly.

PropTech at the Consumers’ End

Today, the millennial generation cares more about experiences and the ways things look & feel. That is why they are ready to spend more and get a better experience and do not shy away from researching for themselves.

People today look for properties online, research developers, read reviews, do a comprehensive site visit, and then book a property. Paving the way for simpler, easy things, these consumers also look forward to completing transactions online over to the traditional offline process.

Technology like Blockchain also favours these consumers on a significant level. According to Mr Kotnis, Blockchain will bring transparency for customers concerning the whole financing options and payment involved in the real estate industry. He says, “If you take a 50 Lakhs loan for a property, then by the time the property is yours, you have paid around 30 Lakhs in interest only. Blockchain in such a matter will bring transparency with the cost involved.”

Mr Gera also gives a brilliant example of how PropTech improves real estate transactions. “If you order something online from Zomato for Rs. 250, you get instant notification that the same amount has been debited from your account. Whereas you give the developer a Rs 7-10 Lakhs cheque, the same gets reflected after seven days. Now, we are partnering with Banks to use their digital technology to speed up the transactions.”

He also gives insights on how consumers can keep everything at their fingertips with their mobile app. The Gera World Mobile app lets the users store documents, download agreements, get real-time notifications, view events & meetings, and much more. They can do practically everything they need with the use of a smartphone.

VR is yet another key technology that will play a significant role in letting customers understand the product, walk through it, talk to a consultant online, and book property without being physically present in that state or country. Home automation with IoT, smart devices, and mobile apps have also become a major part of home technology that is empowering consumers to do more than just own a home.

Such examples of PropTech in Indian Real estate help keep the process simple, quick, and transparent while empowering developers to stay consistent with their customers’ journey.

In Conclusion

It is safe to say that property technology is transforming Indian Real Estate for the greater good. It has already become a part of consumers and is on the right curve to be adopted by real estate developers, brokers, and agents alike. For the forthcoming years, embracing this PropTech in Indian Real Estate will pave the path for collective customer and business growth.

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BeyondWalls Celebrates Channel Partner (CP) Summit 2022 in Pune

BeyondWalls conducted the 2nd edition of the Channel Partner (CP) Summit at Orchid Hotel, Pune on 7th March 2022. In this event, two new projects were introduced, Aishwaryam Insignia and LA Centra.

With the participation of more than 400 Real Estate Channel Partners, the CP Summit 2022 acted as an avenue to bring forth a new and lucrative scheme for the brokers- ‘The BeyondWalls Special Incentive Program’. Under this scheme, if a broker makes one property booking with a customer, they will earn a maximum incentive of Rs 5000. Their average incentive will also sum up to Rs 5000,” explains Mr. Vikram Kotnis, the Executive Chairman and MD. “Similarly, if a broker makes 50 bookings, their maximum incentive will increase to Rs 10200, and their average incentives will go up to Rs 7500, respectively. The amount of incentive will increase with the increase in the number of bookings,” Vikram added.

Furthermore, Mr. Vikram announced that more than 700 units of property are expected to be sold in the next 45 days. The brokerage amount to be released will range from Rs 10-Rs 12 crore.

The CP Summit 2022 also witnessed the celebration of the major achievement- 57 Midtown, which shed the spotlight on BeyondWalls reaching the milestone of 78 bookings in the last three months.

In this event, we also launched the BeyondWalls Brokers App. Through this app, the homeselling process for brokers is aimed to be simplified. The brokers will be able to stay connected with BeyondWalls and also receive major updates on the go. They will receive quick updates about new launches and will be able to stay updated about the best offers and top projects.

The evening proceeded with an award ceremony wherein promising brokers were awarded for their dedicated endeavors. The first award segment included the General Category Award. This award was subdivided into three different categories- Rising Star, Site Visit Superhero, Sales Superhero

Under the Rising Star Category, the following CP firms were felicitated:

  • Property Guide
  • Infoest Realtech
  • Perfect homeland
  • Vikreta Realty
  • Shelter Mentors
  • SP Tenacity
  • Hiranandani
  • Prop Solution
  • Global Realtors
  • Homified
  • Espirit Homes
  • Saijeet

The Site Visit Superhero Category recognized the following CP firms:

  • SP Tenacity
  • Hiranandani
  • Prop Solution
  • Global Realtors

Under the Sales Superhero Category, the CP firms that were felicitated have been mentioned below:

  • Homified
  • Espirit Homes
  • Saijeet

The next award segment was conducted to give Project Specific Awards. These awards were divided into two categories- Rising Star and Star Performer. CP firms Saijeet Realtors, Shelter Properties, and Riseonic Estate bagged the Rising Star award, while Proptiger was awarded with the Star Performer award.

About BeyondWalls:

BeyondWalls is India’s leading integrated Proptech ecosystem conceptualized to create a superlative home-buying experience. The tech-driven platform enables collaboration between Real Estate Developers and Channel Partners to provide a seamless end-to-end offering for homebuyers across India. It is an award-winning PropTech firm, which aims to be the one-stop trusted platform for the entire Indian real estate ecosystem.

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Reach to Retention, Leads to Deal: How BeyondWalls Takes Your Real Estate Business to the Next Level?

BeyondWalls Real Estate

Technology today is offering markets and sectors various new and innovative tools to improve their services by cutting costs, getting rid of inefficiencies, and offering better solutions. One of the fine examples of this in the Real Estate market is the Prop-Tech (property+technology) Ecosystem that is leading new ways for home buying, property management, tenancy, and estate agency management.

BeyondWalls is a leading Integrated Prop-Tech Ecosystem in India. The idea of BeyondWalls was conceptualized to make the process of home buying hassle-free and straightforward for buyers. At Amura, we had the vision to be India’s one-stop transparent & trusted platform for developers, channel partners & homebuyers. That vision eventually materialized under the brand name BeyondWalls.

BeyondWalls is an all-around property selling and technology integrator for B2B & B2C customers who have everything to do with Real Estate. A robust tech-driven platform, it enables seamless collaboration between Real Estate developers and channel partners to streamline the home buying experience for Indian home buyers, particularly with its CRM solution, Sell.Do.

In this blog, we explore more about the journey of BeyondWalls, how it fits in the Real Estate market, its expertise and legacy in the segment, and how it can help you take your Real Estate business to new heights.

Tracing the Journey of BeyondWalls

Tracing the Journey of BeyondWalls

BeyondWalls started its journey in the Real Estate market as a part of Amura Real Estate, the company with a long-term vision to be India’s one-stop transparent & trusted platform for various stakeholders in the segment, including developers, channel partners & homebuyers.

Creating its own niche, BeyondWalls Real Estate soon emerged and materialized this vision to become an independent leading Prop-Tech Ecosystem for channel partners and developers alike. Starting small, the company has soon become an all-round property selling and technology integrator for both B2B & B2C customers dealing in everything Real Estate.

BeyondWalls: Expertise and Legacy

BeyondWalls, as a Prop-Tech disruptor in the Indian Real Estate industry, is removing the legacy systems of home-buying and business models involving multiple stakeholders and bringing in enhanced transparency by allowing buyer and seller to come together effortlessly. Here are some of the data points to highlight the expertise of the company in the Real Estate segment.

  • The company has 600+ clients across the Real Estate industry in India, with over 16.5 MN+ leads generated across channels
  • There are 17 BN ad impressions and INR 103+ Cr. marketing budget managed by BeyondWalls.
  • The company has reached a whopping 780 MN consumers in a short span of 12 years.
  • Leading the Real Estate space, the company has INR 40k worth of inventory sold and managed over 450 MN+ customer interactions.
  • The brand boasts of 12 years+ of experience in the industry along with 15+ awards for Real Estate projects & marketing campaigns under its belt.

From the time of its inception, the company has helped uplift the Indian Real Estate industry for sales, marketing, and a host of other related streams. Since Real Estate is a space where creating relationships with customers is a key factor in determining sales success, BeyondWalls manages customer relationships via its in-house product Sell.Do, a dedicated Real Estate CRM to incorporate sales and marketing automation in the Real Estate business.

Sell.Do is one of the most effective Real Estate CRM solutions tailor-made for the Real Estate industry, that is equipped with the right set of features to help developers boost their sales and marketing efforts.

An Integrated Prop-Tech Ecosystem for Effective Real Estate Operations

An Integrated Prop-Tech Ecosystem for Effective Real Estate Operations

Coming as an integrated Prop-Tech Ecosystem, BeyondWalls saw the need to empower businesses to manage real estate operations effortlessly. The observations came through operations spread across many factors, including selling, buying, and leasing properties, along with their finances and noted how they take a significant amount of time, effort, and monetary resources. Not to mention the number of resources required to generate leads and look after their individual requirements.

Keeping technology at its front, BeyondWalls brought on advanced solutions concerning sales & marketing automation, effective lead management, the scope for digital payments, and personalised messaging, simplifying the processes mentioned above. Its proprietary software solution, Sell.Do today empowers numerous developers, agents, brokers, and businesses to automate their processes with unmatched productivity and efficiency.

The critical stages of the marketing & sales funnel strategy of this robust Prop-Tech Ecosystem include:

  • Spreading Awareness

    For Real Estate developers and property management companies, spreading awareness simply means that their target audience knows that your property exists. This is the stage where they take various efforts to inform clients about their products/ services.

    BeyondWalls real estate, along with its CRM solution Sell.Do, makes it simpler to spread awareness about the launching of any new project or campaign. It allows developers and agents to be more efficient in the process by helping in running paid campaigns, monitoring existing campaigns, capturing leads, and allowing them to calculate various metrics like CTR, impressions, reach, clicks, video views, view rate, direct searches on the website among others.

  • Consideration

    This is yet another critical phase of the marketing funnel, especially since the chances of losing leads at this stage are high. This is the stage where efforts are taken to keep the leads hooked and engaged with your offer. It is important to focus on communicating with customers about the unique selling points (USPs) of your project, the amenities available, and various other features that the project has to offer. The idea here is to assess the client’s needs accurately and clarify what makes your Real Estate unique. Your USPs must communicate precisely why your Real Estate business is different from all your competitors.

    To navigate this, BeyondWalls, along with Sell.Do CRM, implements various content marketing strategies to engage with their audience. There are several content formats such as blogs, videos, and ads, which are used to nurture the audience. Further, the performance & sustenance of the campaign is also measured through website engagement metrics, leads, CPL, qualified leads & CPQL.

  • Lead Nurturing

    The bigger your Real Estate business becomes, the less time you get to manage the process of lead generation, lead nurturing, and booking management all by yourself or even by a team of employees. To make it simpler, technology has become a major part of Real Estate lead generation and management in Real Estate in recent years.

    What makes it super simple for you to engage your prospects/visitors, do follow-ups, and be thorough with offering required information to your customer is a robust customer management system, which can automate all the tasks, saving you a lot of energy and time.

    BeyondWalls can help you automate the Real Estate lead nurturing and booking process by allowing you to calculate the metrics such as call time, call-back time, missed follow-ups, referrals, leads of bookings, nurturing opens & nurturing link clicks. It allows you to improve the relationship with your customers and leads, manage events and reminder systems better, and much more.

    To avoid losing leads during the process, developers should use a powerful CRM in the Real Estate industry. Using a good Real Estate CRM tool such as Sell.Do can help your sales method recognize drips in the sales funnel and modernize the procedure.

    Sell.Do is an exclusive CRM in the Real Estate industry that comes with built-in phone, email, and funnel reports. These are some of the powerful functionalities in this software to aid in the middle funnel process by making client data easily accessible, automating various tasks, creating a robust layout for sales, and effectively managing your sales campaigns.

How Sell.Do Helps Leverage the Marketing Funnel

How Sell.Do Helps Leverage the Marketing Funnel

Managing end-to-end Real Estate activities including property enquiries, scheduling site visits, managing channel partner sales, handling bookings, staying updated on inventory and more can get very overwhelming.

However, all the above-mentioned activities and data can be efficiently managed on one single platform with minimal effort.

Sell.Do, an Integrated Real Estate CRM serves as a one-stop platform for automating the entire sales and marketing cycle for developers and brokers. Here is how Sell.Do can help you seamlessly manage your data across all the stages of the selling cycle-

  • Setting Up Advertising Campaigns

    Include launching online campaigns from Facebook and Google along with getting customized search ads as per people’s search terms

  • Tracking Campaigns

    Includes tracking all your online & offline campaigns on a single dashboard, sending event-based SMSes/emails to customers with just a few clicks, and engaging with multiple customers at the same time through bulk SMSes/email, Chatbots with automated conversations, and more.

  • Pre-Sales Automation

    Involves automatically capturing leads from all sources and identifying hot leads easily through auto-lead scoring

  • Sales Automation

    Includes tracking your sales team’s activities and analyzing their performance through insightful data and getting automatic reminders for site visits, follow-ups, etc.

  • Online Property Booking

    Facilitate hassle-free online property booking experience for home buyers along with enhanced transparency with real-time inventory details.

  • Post-Sales Management Automation

    Includes creating & sending booking-related documents online, automatically sending payment reminders, and more.

In Summary

Unlike the traditional methods of Real Estate marketing, Prop-Tech ecosystems such as BeyondWalls are helping Real Estate businesses to transform their marketing processes like never before. It is becoming the key pillar for both Real Estate marketers and developers. Apart from assisting developers in target marketing, which increases their reach significantly and offers an interactive experience for customers, it also enables leveraging the overall value chain among homebuyers and developers.

If you are also a developer, collaborating with BeyondWalls as your technology & marketing partner allows you to take advantage of data-driven decision-making, double your reach to customers and keep up with the latest Real Estate market trends as well.

BeyondWalls has the expertise to offer you a comprehensive experience of a complete Real Estate Ecosystem under one roof. It is an end-to-end Prop-Tech partner that offers solutions and the final output based on your specific marketing objective to help you achieve your unique business goals.

If you are a developer looking to expand your reach and make your brand successful, BeyondWalls in collaboration with Sell.Do can help your Real Estate business manage its customer relationships and take it to the next level.